Salesforce vs Insightly vs Bigin by Zoho CRM Comparison
Salesforce
Starting at $25 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Salesforce leads on user satisfaction with a 4.5-star rating across 710 reviews.
Spotsaas Analysis
SalesforceInsightlyBigin by Zoho CRM
The core difference between Salesforce and Insightly lies in Salesforce's extensive customization capabilities suited for larger enterprises, while Insightly offers a more flexible CRM solution ideal for mid-sized teams with strong email integration. Salesforce is best for medium to large enterprises needing tailored workflows, whereas Insightly is ideal for smaller teams seeking a unified platform for collaboration.
- Best for medium to large enterprises - Highly customizable CRM solutions - Ideal for teams with 50 to 10,000 employees - Strong analytics and reporting features - Suitable for various industries including Martech and Revtech - Perfect for those needing tailored workflows
- Best for mid-sized teams - Flexible CRM with strong email integration - Ideal for teams with 1 to 500 employees - Unified platform for managing contacts and leads - Built-in real-time messaging for collaboration - Suitable for SaaS and consulting industries
Salesforce vs Insightly vs Bigin by Zoho CRM — at a glance
| Feature | Salesforce | Insightly | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 4.6 / 5 |
| Reviews | 710 | 879 | 294 |
| Starting price | $25 /user/month | $29 /User/Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | 13+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Salesforce and Insightly
- Pricing: Salesforce starts at $25 /user/month, while Insightly starts at $29 /User/Month.
- User satisfaction: Salesforce scores higher with a 4.5-star average.
- Deployment: Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Salesforce vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.
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Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
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Buying details
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Biggest differences
Start here before you go deeper into features.
Best for medium to large enterprises needing highly customizable CRM solutions.
- You require extensive customization to fit unique industry workflows.
- Your team needs robust analytics and reporting for data-driven sales decisions.
- You want seamless integration with numerous third-party applications and APIs.
- You are a small business or startup with a limited budget.
- Your team lacks technical expertise or prior CRM experience.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce | Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50 to 10,000 employeesMedium to Large Enterprises | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Simplified Sales Processes: Salesforce simplifies the entire sales cycle, allowing teams to manage leads, opportunities, and customer interactions smoothly. I've seen firsthand how this leads to increased efficiency and higher conversion rates.
- Analytics and Reporting: With Salesforce's analytics tools, managers can gain insights into performance metrics. This allows for informed decision-making based on real-time data, so strategies stay aligned with business goals.
- Customizable Solutions: One of Salesforce's key features is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be designed for your specific industry needs. I often recommend using this flexibility for maximum impact.
- Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
- Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
- Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
No key benefits available yet.
Best fit
- 50 to 10,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing exceeds $165/month for most teams — buyers with <50 employees often switch to HubSpot CRM ($50/month) or Pipedrive ($59/month) for lower cost
- Lacks pre-built templates for specific industries like real estate or nonprofits — teams needing vertical solutions add Zoho CRM or industry-specific alternatives
- Requires 4–6 weeks of admin setup and training — companies wanting faster deployment choose Pipedrive or Monday.com Sales for quicker onboarding
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
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How do Salesforce, Insightly and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 30 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Salesforce, Insightly and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Salesforce vs Insightly User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  BBVA  Brunello Cucinelli  Unilever |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  9 Screenshots |
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Videos |  5 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Salesforce or Insightly?
- Salesforce edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Salesforce and Insightly offer a free trial?
- Yes, both Salesforce and Insightly offer a free trial.
- What is the starting price of Salesforce vs Insightly?
- Salesforce starts at $25 /user/month. Insightly starts at $29 /User/Month.
- What are the top alternatives to Salesforce?
- Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.