Agentforce Sales (formerly Salesforce Sales Cloud) vs Moosend vs Campaigner vs SMTP Comparison
Agentforce Sales (formerly Salesforce Sales Cloud)
Starting at $25 /user/month
- Free Trial
- Individuals
- Large Enterprises
Agentforce Sales (formerly Salesforce Sales Cloud) is Salesforce's flagship AI-powered sales CRM. It combines core CRM — lead, contact, opportunity and pipeline management, forecasting and analytics — with Agentforce, Sa…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
SMTP
Starting at Contact for pricing
- Individuals
- Freelancers / Consultants
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…
Agentforce Sales (formerly Salesforce Sales Cloud) leads on user satisfaction with a 4.4-star rating across 23,347 reviews.
Agentforce Sales (formerly Salesforce Sales Cloud) vs Moosend vs Campaigner vs SMTP — at a glance
| Feature | Agentforce Sales (formerly Salesforce Sales Cloud) | Moosend | Campaigner | SMTP |
|---|---|---|---|---|
| Rating | 4.4 / 5 | 4.3 / 5 | 5.0 / 5 | 3.9 / 5 |
| Reviews | 23,347 | 416 | 2 | 16 |
| Starting price | $25 /user/month | Contact for pricing | $14 /month | Contact for pricing |
| Free trial | Yes | No | Yes | No |
| Free version | No | No | No | No |
| Best for | Individuals, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises |
| Category | CRM Software | Email Marketing Software | Email Marketing Software | Transactional Email Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Online | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2 | GDPR | GDPR | — |
| Data residency | Global | US | US | US |
Key differences between Agentforce Sales (formerly Salesforce Sales Cloud) and Moosend
- Pricing: Agentforce Sales (formerly Salesforce Sales Cloud) starts at $25 /user/month. Moosend pricing is not publicly listed.
- Free trial: Agentforce Sales (formerly Salesforce Sales Cloud) offers a free trial; Moosend does not.
- Target audience: Agentforce Sales (formerly Salesforce Sales Cloud) is built for Individuals and Large Enterprises, while Moosend targets Large Enterprises and Medium Business.
- User satisfaction: Agentforce Sales (formerly Salesforce Sales Cloud) scores higher with a 4.4-star average.
- Deployment: Agentforce Sales (formerly Salesforce Sales Cloud) supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Moosend supports SaaS/Web/Cloud.
Compare Agentforce Sales (formerly Salesforce Sales Cloud) vs Moosend vs Campaigner vs SMTP — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Agentforce Sales (formerly Salesforce Sales Cloud)
Individuals, Large Enterprises, Medium Business
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Individuals, Freelancers / Consultants, Large Enterprises
Agentforce Sales (formerly Salesforce Sales Cloud) typically suits Individuals and Large Enterprises. Moosend tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Agentforce Sales (formerly Salesforce Sales Cloud) is Salesforce's flagship AI-powered sales CRM. It combines core CRM — lead, contact, opportunity and pipeline management, forecasting and ... Read More about Agentforce Sales (formerly Salesforce Sales Cloud) | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP |
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Spotsaas ScoreWhat's this? ↗ | 8.6/10 | 8.8/10 | 8.8/10 | 7.2/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50 to 5,000 employees | 1 to 500 employees | 50 to 500 employees | 50 to 500 employees |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
Agentforce Sales (formerly Salesforce Sales Cloud)
- Streamlined Sales Processes: With Salesforce Sales Cloud, your team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. This means less time spent on admin and more time engaging with clients.
- 360-Degree Customer View: By consolidating customer data in one place, you and your team can gain useful insights into customer behavior and preferences. This complete perspective lets you deliver personalized interactions, improving customer satisfaction and loyalty.
- Smooth Collaboration: Salesforce Sales Cloud helps teams communicate effectively through shared dashboards and real-time updates. Managers can monitor progress easily, while sales reps stay informed about leads, keeping everyone aligned toward common goals.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
- Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
- Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit
Agentforce Sales (formerly Salesforce Sales Cloud)
- 50 to 5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 50 to 500 employees
- Martech, Fintech, SaaS, E-commerce, and Digital Marketing
- Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Reasons buyers look elsewhere
Agentforce Sales (formerly Salesforce Sales Cloud)
- Pricing starts at $165/month for Sales Cloud and scales quickly — companies under 50 employees often switch to HubSpot CRM (free tier) or Pipedrive ($14/month base)
- Requires custom development for industry-specific workflows — manufacturing and construction firms typically add Pipeliner or Zoho CRM for vertical-specific features
- API rate limits and connector gaps force teams to build middleware — companies relying on legacy ERP systems often run parallel instances of NetSuite or SAP
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
- Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
- The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.
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How do Agentforce Sales (formerly Salesforce Sales Cloud), Moosend, Campaigner and SMTP Compare on Features?
Total Features | 19 Features | 22 Features | 20 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
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Compare Agentforce Sales (formerly Salesforce Sales Cloud), Moosend, Campaigner and SMTP on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Agentforce Sales (formerly Salesforce Sales Cloud) vs Moosend vs Campaigner User Reviews & Rating Comparison
User Ratings | 4.3 (based on 416 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 40 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 11 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Vodafone  T-Mobile  BRP | No Customers information available. |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  4 Screenshots |  4 Screenshots |
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Videos |  1 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Agentforce Sales (formerly Salesforce Sales Cloud) or Moosend?
- Agentforce Sales (formerly Salesforce Sales Cloud) edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Agentforce Sales (formerly Salesforce Sales Cloud) and Moosend offer a free trial?
- Agentforce Sales (formerly Salesforce Sales Cloud) offers a free trial. Moosend does not.
- What is the starting price of Agentforce Sales (formerly Salesforce Sales Cloud) vs Moosend?
- Agentforce Sales (formerly Salesforce Sales Cloud) starts at $25 /user/month. Moosend starts at Contact for pricing.
- What are the top alternatives to Agentforce Sales (formerly Salesforce Sales Cloud)?
- Top alternatives to Agentforce Sales (formerly Salesforce Sales Cloud) include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.
- What are the top alternatives to Moosend?
- Top alternatives to Moosend include Campaigner, SMTP, DirectIQ, Benchmark Email, Mailjet.