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Qualified vs SumUp vs Square Point of Sale vs ShopKeep Comparison

Last updated:

Qualified

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Qualified is an AI-powered conversational marketing platform designed to help modern B2B marketing and sales teams convert website traffic into qualified pipeline. Its flagship feature, Piper the AI SDR Agent, automates…

SumUp

4.0(4 reviews)

Starting at $0 /month

  • Large Enterprises
  • Medium Business

SumUp is a trusted financial technology company operating in 32 countries across three continents. We aid small business owners by making it quick, secure, and cost-effective to accept card payments online, in-app, and i…

Square Point of Sale

4.5(518 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Square Point of Sale, the ultimate choice for businesses searching for an easy-to-use POS system. With its user-friendly design, you can effortlessly process transactions, track customer purchases, and collect feedback f…

ShopKeep

3.1(135 reviews)

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Small Business

ShopKeep is an easy-to-use, cloud-based iPad POS software. It's powerful enough for big businesses and light enough for small ones. There's rich reporting, customer analytics and integration with all the products you use…

SumUp leads on user satisfaction with a 4.0-star rating across 4 reviews.

Qualified vs SumUp vs Square Point of Sale vs ShopKeep — at a glance

FeatureQualifiedSumUpSquare Point of SaleShopKeep
Rating4.0 / 54.5 / 53.1 / 5
Reviews4518135
Starting priceContact for pricing$0 /monthContact for pricingContact for pricing
Free trial No No No Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessMedium Business, Small Business
CategoryConversational Marketing SoftwarePOS SoftwarePOS SoftwareRetail Software
Integrations7+ apps8+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - iOS
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyGlobalUSGlobal

Key differences between Qualified and SumUp

  • Pricing: SumUp starts at $0 /month. Qualified pricing is not publicly listed.
  • Deployment: Qualified supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SumUp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Qualified vs SumUp vs Square Point of Sale vs ShopKeep — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Conversational Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Qualified - Conversational Marketing Software
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Biggest differences

Start here before you go deeper into features.

Qualified

Best for

Large Enterprises, Medium Business, Small Business

SumUp

Best for

Large Enterprises, Medium Business, Small Business

Square Point of Sale

Best for small to mid-sized retail and food businesses needing simple POS.

Choose if
  • You want an easy-to-use POS with quick transaction processing.
  • You need integrated inventory management and sales reporting.
  • You require mobile device compatibility and hardware like Square Terminal.
Consider alternatives if
  • Your business is a large enterprise needing extensive customization.
  • You require complex, multi-location inventory management capabilities.

ShopKeep

Best for small to mid-sized retail and hospitality businesses needing easy iPad POS.

Choose if
  • You want a simple, cloud-based iPad POS that works right out of the box.
  • Your business is a retail shop, restaurant, or salon with up to 200 employees.
  • You need quick setup with reliable performance and useful business analytics.
Consider alternatives if
  • You are a large enterprise requiring complex POS customizations and hardware integrations.
  • You need consistently responsive customer service and guaranteed hardware compatibility.

Qualified typically suits Large Enterprises and Medium Business. SumUp tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Qualified is an AI-powered conversational marketing platform designed to help modern B2B marketing and sales teams convert website traffic into qualified pipeline. Its flagship feature, ... Read More about Qualified

SumUp is a trusted financial technology company operating in 32 countries across three continents. We aid small business owners by making it quick, secure, and cost-effective to accept card ... Read More about SumUp

Square Point of Sale, the ultimate choice for businesses searching for an easy-to-use POS system. With its user-friendly design, you can effortlessly process transactions, track customer ... Read More about Square Point of Sale

ShopKeep is an easy-to-use, cloud-based iPad POS software. It's powerful enough for big businesses and light enough for small ones. There's rich reporting, customer analytics and ... Read More about ShopKeep

Entry Level Pricing

  • Not Available
  • Starts from $0 , monthly
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

Not Available

Not Available

9.2/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50–1,000 Employees
1-50 employees51-500 employees
1-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Qualified

  • Automated 24/7 Lead Engagement: Piper AI SDR handles real-time chat, qualification, email follow-up, and meeting booking, ensuring high-intent visitors are nurtured around the clock.
  • Deep Conversational Personalization : Tailored messaging based on firmographics, intent data, and behavior increases relevance and conversion potential.
  • Robust CRM and Marketing Stack Integration: Natively connects with tools like Salesforce, HubSpot, Marketo, Slack, Outreach, and Demandbase to streamline workflows and data sync.

SumUp

No key benefits available yet.

Best fit

Best fit

Qualified

  • 50–1,000 Employees
  • B2B SaaS, Enterprise Technology, Financial Services, Professional Services, Healthcare Tech
  • VP of Marketing, Demand Generation Manager, SDR/BDR Team Lead, Revenue Operations Manager, Director of Sales Development

SumUp

No best-fit guidance available yet.

ShopKeep

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Qualified

  • While enterprise-grade, Qualified can be feature-heavy for small teams seeking simplicity and speed to launch.
  • Admins note some navigational complexity and overlapping routing logic, which could be challenging without dedicated technical staff.
  • Users request more advanced qualitative analytics on chat transcripts and smart‑button performance.

SumUp

No alternatives guidance available yet.

ShopKeep

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Qualified, SumUp, Square Point of Sale and ShopKeep Compare on Features?

Total Features

15 Features

14 Features

11 Features

24 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Qualified, SumUp, Square Point of Sale and ShopKeep on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $0 , monthly
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Qualified pricing
          SumUp pricingSquare Point of Sale pricing

          Pricing information not available

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Not Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global

          Qualified vs SumUp vs Square Point of Sale User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          4.5

          (based on 518 reviews)

          Rating Distribution

          100

          3

          0

          0

          2

          7627

          626

          216

          191

          1389

          0

          0

          0

          0

          0

          77

          17

          8

          6

          79

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Customer success team receives high praise for their support and assistance in building experiences.
          • Intuitive platform, with a variety of features like customizable chat experiences and rich analytics.
          • Excellent customer service and support provided by Success Architects and Customer Success Managers.

          Common complaints

          • Learning curve for some users, requiring additional support for initial setup and usage.
          • Complex features can be overwhelming initially, especially for users with complex internal processes.
          • Limited reporting capabilities in certain integrations, impacting data visibility and analytics.

          Buyer sentiment

          Buyer sentiment is positive across 10049 reviews, with strong overall satisfaction.

          What buyers like

          • Easy integration with accounting and eCommerce platforms
          • Supports both in-person and online payments
          • No monthly subscription required

          Common complaints

          • May not suit complex restaurant or enterprise setups
          • Limited advanced POS features (e.g., detailed inventory, loyalty)

          Buyer sentiment

          Buyers generally appreciate Square POS for its ease of use and hardware integration but note limitations in advanced features and pricing clarity.

          What buyers like

          • Ease of use
          • Hardware integration
          • Inventory management

          Common complaints

          • Limited advanced features
          • Pricing transparency

          Buyer sentiment

          Users generally appreciate the ease of use and business insights but express frustration with inconsistent support and hardware issues.

          What buyers like

          • Ease of use
          • Business analytics
          • Customer support availability

          Common complaints

          • Customer service inconsistency
          • Hardware compatibility problems

          Pros and Cons

          • Customer success team receives high praise for their support and assistance in building experiences.

          • Intuitive platform, with a variety of features like customizable chat experiences and rich analytics.

          • Excellent customer service and support provided by Success Architects and Customer Success Managers.

          • Learning curve for some users, requiring additional support for initial setup and usage.

          • Complex features can be overwhelming initially, especially for users with complex internal processes.

          • Supports multiple payment methods seamlessly.

          • Offers 24/7 access to financial data.

          • Cost-effective for small businesses.

          • May not scale well for larger businesses.

          • Transaction fees can add up.

          • User-friendly interface enabling quick transaction processing

          • Integrated inventory management and sales reporting

          • Mobile device compatibility and hardware options like Square Terminal

          • Limited advanced customization for complex business needs

          • Pricing details are not fully transparent and may require sales consultation

          • User-friendly interface providing valuable business insights

          • Easy setup and integration with online stores

          • Reliable system performance supporting small business growth

          • Inconsistent customer service quality causing delays

          • Hardware compatibility issues with printers and scanners

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Box

          Box

          Greenhouse

          Greenhouse

          asana

          asana

          DHL

          DHL

          FLiXBUS

          FLiXBUS

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Assets Global Website

          5 Screenshots

          Dashboard

          1 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          3 Videos

          Expand your shortlist

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Qualified or SumUp?
          SumUp edges out the other on user ratings (4.0 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Qualified and SumUp offer a free trial?
          Neither Qualified nor SumUp currently lists a free trial.
          What is the starting price of Qualified vs SumUp?
          Qualified starts at Contact for pricing. SumUp starts at $0 /month.
          What are the top alternatives to Qualified?
          Top alternatives to Qualified include Conversica, Automat, ChatFunnels, Konverse AI, Conversational AI Bot.
          What are the top alternatives to SumUp?
          Top alternatives to SumUp include Square Point of Sale, ShopKeep, Lightspeed Retail, WePay, Square Payments.

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