Qualified vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo Comparison
Qualified
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Qualified is an AI-powered conversational marketing platform designed to help modern B2B marketing and sales teams convert website traffic into qualified pipeline. Its flagship feature, Piper the AI SDR Agent, automates…
Keyplay
Starting at $1,500 paid
- Mid-Market
- Enterprise
Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…
ZoomInfo SalesOS
Starting at Contact for pricing
- Free Trial
- Medium Business
- Enterprise
ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…
ZoomInfo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…
Keyplay leads on user satisfaction with a 4.8-star rating across 175 reviews.
Qualified vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo — at a glance
| Feature | Qualified | Keyplay | ZoomInfo SalesOS | ZoomInfo |
|---|---|---|---|---|
| Rating | — | 4.8 / 5 | — | 4.4 / 5 |
| Reviews | — | 175 | — | 11,295 |
| Starting price | Contact for pricing | $1,500 paid | Contact for pricing | Contact for pricing |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Mid-Market, Enterprise | Medium Business, Enterprise | Large Enterprises, Medium Business, Small Business |
| Category | Conversational Marketing Software | Sales Intelligence Software | Sales Intelligence Software | Sales Intelligence Software |
| Integrations | 7+ apps | — | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android |
| API | Available | Available | — | Available |
| Support modes | Online | Email Support, Dedicated CSM, Help Center, Onboarding Support | — | Business Hours, Online |
| Certifications | — | — | SOC 2 | SOC 2 |
| Data residency | — | — | US | US |
Key differences between Qualified and Keyplay
- Pricing: Keyplay starts at $1,500 paid. Qualified pricing is not publicly listed.
- Target audience: Qualified is built for Large Enterprises and Medium Business, while Keyplay targets Mid-Market and Enterprise.
- Deployment: Qualified supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Keyplay supports Cloud.
Compare Qualified vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Conversational Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Mid-Market, Enterprise
Medium Business, Enterprise
Large Enterprises, Medium Business, Small Business
Qualified typically suits Large Enterprises and Medium Business. Keyplay tends to fit Mid-Market and Enterprise better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Qualified is an AI-powered conversational marketing platform designed to help modern B2B marketing and sales teams convert website traffic into qualified pipeline. Its flagship feature, ... Read More about Qualified | Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay | ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS | ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | Not Available | 9.6/10 | Not Available | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50–1,000 Employees | — | 50 to 5,000 employees | 1-5,000 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Automated 24/7 Lead Engagement: Piper AI SDR handles real-time chat, qualification, email follow-up, and meeting booking, keeping high-intent visitors engaged around the clock.
- Deep Conversational Personalization: Messaging designed for specific companies based on intent data and behavior increases relevance and conversion potential.
- Reliable CRM and Marketing Stack Integration: Natively connects with tools like Salesforce, HubSpot, Marketo, Slack, Outreach, and Demandbase to simplify workflows and data sync.
- Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
- Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
- Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.
- Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
- Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
- Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.
- Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
- Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
- Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit
- 50–1,000 Employees
- B2B SaaS, Enterprise Technology, Financial Services, Professional Services, Healthcare Tech
- VP of Marketing, Demand Generation Manager, SDR/BDR Team Lead, Revenue Operations Manager, Director of Sales Development
- RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
- Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
- Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture
- 50 to 5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1-5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Reasons buyers look elsewhere
- While enterprise-grade, Qualified can be feature-heavy for small teams seeking simplicity and speed to launch.
- Admins note some navigational complexity and overlapping routing logic, which could be challenging without dedicated technical staff.
- Users request more advanced qualitative analytics on chat transcripts and smart‑button performance.
No alternatives guidance available yet.
- Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
- Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
- Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead
- Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
- Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
- Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows
Software Demo
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How do Qualified, Keyplay, ZoomInfo SalesOS and ZoomInfo Compare on Features?
Total Features | 15 Features | 7 Features | 5 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Qualified, Keyplay, ZoomInfo SalesOS and ZoomInfo on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | — | — |
Data Residency | — | — |
Qualified vs Keyplay vs ZoomInfo SalesOS User Reviews & Rating Comparison
User Ratings | No reviews available for the product | 4.8 (based on 175 reviews) | No reviews available for the product | |
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 175 reviews, with consistently positive feedback. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Box  Greenhouse  asana | No Customers information available. | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  1 Videos | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Qualified or Keyplay?
- Keyplay edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Qualified and Keyplay offer a free trial?
- Neither Qualified nor Keyplay currently lists a free trial.
- What is the starting price of Qualified vs Keyplay?
- Qualified starts at Contact for pricing. Keyplay starts at $1,500 paid.
- What are the top alternatives to Qualified?
- Top alternatives to Qualified include Conversica, Automat, ChatFunnels, Konverse AI, Conversational AI Bot.
- What are the top alternatives to Keyplay?
- Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.