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Promoter.io vs SmileBack Comparison

Last updated:

Promoter.io

4.5(40 reviews)

Starting at $100 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Promoter.io is NPS software for customer success and product teams that want to automate feedback analysis using machine learning to surface themes and trends across large response sets. It distributes surveys by email,…

SmileBack

4.9(30 reviews)

Starting at $83 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…

SmileBack leads on user satisfaction with a 4.9-star rating across 30 reviews.

Promoter.io vs SmileBack — at a glance

FeaturePromoter.ioSmileBack
Rating4.5 / 54.9 / 5
Reviews4030
Starting price$100 /Month$83 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryNPS SoftwareNPS Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineOnline
CertificationsSOC 2, GDPRGDPR
Data residencyUSUS

Key differences between Promoter.io and SmileBack

  • Pricing: Promoter.io starts at $100 /Month, while SmileBack starts at $83 /Month.
  • User satisfaction: SmileBack scores higher with a 4.9-star average.
  • Deployment: Promoter.io supports SaaS/Web/Cloud; SmileBack supports SaaS/Web/Cloud.

Promoter.io vs SmileBack — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Promoter.io - NPS Software
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Compare Retently
SmileBack - NPS Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Promoter.io

Best for streamlined NPS surveys with automated analysis and strong support.

Choose if
  • You need quick, meaningful NPS insights with minimal setup effort.
  • Your team values automated machine learning analysis of survey results.
  • You want easy-to-use software with responsive customer support.
Consider alternatives if
  • Your company requires extensive native integrations beyond basic options.
  • You need highly flexible and low-cost survey customization features.

SmileBack

Best for simple, real-time customer satisfaction feedback in small to medium businesses.

Choose if
  • You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
  • You want quick setup and intuitive dashboards for immediate insights without complex configuration.
  • Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
Consider alternatives if
  • Your organization requires advanced survey customization beyond basic feedback options.
  • You need extensive integrations with other enterprise software tools for complex workflows.

Promoter.io: Best for streamlined NPS surveys with automated analysis and strong support. SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses.

Description

Promoter.io is NPS software for customer success and product teams that want to automate feedback analysis using machine learning to surface themes and trends across large response sets. It ... Read More about Promoter.io

SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack

Entry Level Pricing

  • Starts from $100
  • Starts from $83 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.3/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

4.5

(40)

4.87

(30)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
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Software Demo

Demo

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Step 1 of 4

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How do Promoter.io and SmileBack Compare on Features?

Total Features

19 Features

16 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Promoter.io and SmileBack on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $100
      • $83 , Billed Yearly

      Pricing Plans

      • Not Available

      Pricing Page

      Promoter.io pricing
      SmileBack pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Promoter.io User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      30

      8

      0

      1

      1

      40

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use and strong customer support, tempered by concerns over pricing and feature limitations.

      What buyers like

      • Ease of use
      • Customer support
      • Automation of NPS analysis

      Common complaints

      • Pricing concerns
      • Limited flexibility and integrations

      Buyer sentiment

      Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations.

      What buyers like

      • Ease of use
      • Real-time feedback
      • Customer support

      Common complaints

      • Limited customization
      • Integration limitations

      Pros and Cons

      • Easy to use platform with high NPS response rates

      • Intuitive interface with customizable inputs

      • Excellent and responsive customer support

      • Relatively high pricing for small user volumes

      • Limited flexibility and features at certain pricing tiers

      • Easy to use for both customers and internal users, boosting response rates

      • Real-time feedback is accessible and shareable, aiding service improvement

      • Simple setup and intuitive dashboard design for quick integration

      • Limited advanced customization options

      • Limited integration options with other software tools

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Promoter.io or SmileBack? Tell buyers what actually differs.

      List of Customers

      Customers

      Hatch

      Hatch

      Outdoorsy

      Outdoorsy

      Outdoor Voices

      Outdoor Voices

      No Customers information available.

      Media and Screenshots

      Screenshots

      Promoter.io screenshot

      4 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to Promoter.io and SmileBack in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Promoter.io or SmileBack?
      SmileBack edges out the other on user ratings (4.9 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Promoter.io and SmileBack offer a free trial?
      Yes, both Promoter.io and SmileBack offer a free trial.
      What is the starting price of Promoter.io vs SmileBack?
      Promoter.io starts at $100 /Month. SmileBack starts at $83 /Month.
      What are the top alternatives to Promoter.io?
      Top alternatives to Promoter.io include Customer.guru, Zonka Feedback, Startquestion, YesInsights, Trustmary.
      What are the top alternatives to SmileBack?
      Top alternatives to SmileBack include Customer.guru, Zonka Feedback, FeedbackLink, Promoter Ninja, GrowthScore.