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Pipedrive vs Salesforce Email Studio vs Moosend vs SMTP Comparison

Last updated:

Pipedrive

4.7(3,106 reviews)

Starting at $14 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…

Salesforce Email Studio

4.2(187 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to your CRM to access lists of contac…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

SMTP

4.3(11 reviews)

Starting at Contact for pricing

  • Individuals
  • Freelancers / Consultants

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…

Pipedrive leads on user satisfaction with a 4.7-star rating across 3,106 reviews.

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Pipedrive vs Salesforce Email Studio vs Moosend vs SMTP — at a glance

FeaturePipedriveSalesforce Email StudioMoosendSMTP
Rating4.7 / 54.2 / 54.3 / 54.3 / 5
Reviews3,10618741611
Starting price$14 /user/monthContact for pricingContact for pricingContact for pricing
Free trial Yes Yes No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategoryCRM SoftwareEmail Marketing SoftwareEmail Marketing SoftwareTransactional Email Software
Integrations10+ apps———
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001GDPR—
Data residencyUSGlobalUSUS

Key differences between Pipedrive and Salesforce Email Studio

  • Pricing: Pipedrive starts at $14 /user/month. Salesforce Email Studio pricing is not publicly listed.
  • User satisfaction: Pipedrive scores higher with a 4.7-star average.
  • Deployment: Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Salesforce Email Studio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Pipedrive vs Salesforce Email Studio vs Moosend vs SMTP — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Pipedrive - CRM Software
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Pipedrive, Salesforce Email Studio, Moosend vs SMTP: Biggest differences

Start here before you go deeper into features.

Pipedrive

Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Choose if
  • You are a small or medium business seeking an intuitive, easy-to-learn CRM.
  • Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
  • You want cost-effective CRM with strong reporting and real-time sales analytics.
Consider alternatives if
  • Your enterprise requires highly complex CRM customizations and deep third-party integrations.
  • You need extensive relationship linking beyond standard sales contacts.

Salesforce Email Studio

Best for enterprise teams needing advanced, CRM-integrated email marketing automation.

Choose if
  • You require deep Salesforce CRM integration for personalized email campaigns.
  • Your team needs sophisticated automation and AI-driven customer journey management.
  • Your organization has 50+ employees and can invest in a high-complexity, high-cost tool.
Consider alternatives if
  • You are a small business with a limited budget and need a cost-effective solution.
  • Your team prefers a simple, intuitive email marketing tool with minimal setup.

Moosend

Best for

Large Enterprises, Medium Business, Small Business

SMTP

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management. Salesforce Email Studio: Best for enterprise teams needing advanced, CRM-integrated email marketing automation.

Description

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to ... Read More about Salesforce Email Studio

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP

Entry Level Pricing

  • Starts from $14 , monthly
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • Free Trial available
  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.6/10

8.9/10

8.8/10

7.2/10

User Ratings

Based on verified Spotsaas reviews

4.67

(3106)

4.18

(187)

4.32

(11)

Best Company Size

1-50 employees51-200 employees
51-500 employees500+ employees
1 to 500 employees
50 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Pipedrive

  • Simplified Sales Processes: Pipedrive helps teams like yours visualize and manage the entire sales pipeline easily, letting you focus on closing deals instead of getting lost in administrative tasks.
  • Intuitive User Interface: Users appreciate Pipedrive's clean and user-friendly design. Your team can start using it immediately without extensive training, saving time and resources.
  • Reporting and Analytics: Pipedrive's reporting tools give you real-time insights into your sales performance. This lets executives make data-driven decisions that improve overall business strategy.

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

SMTP

  • Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
  • Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
  • Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit

Best fit

Pipedrive

  • 1-200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists

SMTP

  • 50 to 500 employees
  • Martech, Fintech, SaaS, E-commerce, and Digital Marketing
  • Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Watchouts

Reasons buyers look elsewhere

Pipedrive

  • Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
  • Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
  • Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

SMTP

  • Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
  • Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
  • The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.

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How do Pipedrive, Salesforce Email Studio, Moosend and SMTP Compare on Features?

Total Features

10 Features

22 Features

22 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Pipedrive, Salesforce Email Studio, Moosend and SMTP on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $14 , monthly
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Lite

            $19

            /user/month

            • Lead, calendar and pipeline management

            • AI-powered report creation

            • Real-time sales feed

            Show more +

          • Growth

            $34

            /user/month

            • Lite plan +

            • Full email sync with tracking

            • Automations and nurturing sequences

            Show more +

          • Premium

            $64

            /user/month

            • Growth plan +

            • Lead generation and routing

            • Custom scoring and company data enrichment

            Show more +

          • Browse all pricing plans
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pipedrive pricing

          Pricing information not available

          Moosend pricingSMTP pricing

          Pipedrive, Salesforce Email Studio, Moosend vs SMTP: Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Pipedrive, Salesforce Email Studio, Moosend vs SMTP Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global

          Pipedrive vs Salesforce Email Studio vs Moosend User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 416 reviews)

          Rating Distribution

          2436

          505

          72

          18

          45

          94

          83

          17

          8

          8

          0

          0

          0

          0

          0

          7

          3

          0

          0

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations.

          What buyers like

          • Ease of use
          • Visual sales pipeline tracking
          • Customer support quality

          Common complaints

          • Limited integrations
          • Initial learning curve

          Buyer sentiment

          Overall positive sentiment highlights powerful automation and integration, tempered by concerns over cost, complexity, and occasional performance issues.

          What buyers like

          • Automation capabilities
          • Personalization and AI features
          • Integration with Salesforce ecosystem

          Common complaints

          • High pricing
          • Steep learning curve and UI complexity

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Buyer sentiment

          Buyer sentiment is positive across 11 reviews, with strong overall satisfaction.

          What buyers like

          • Reliable service with good deliverability and tracking, ensuring email marketing success.
          • Fast and helpful customer service that resolves issues and improves results promptly.
          • Easy to use and set up, providing analytics for list management.

          Common complaints

          • Long wait times for overseas customer support.
          • Pricing may be less competitive compared to other options in the market.
          • Some challenges with integration and setup for newcomers.

          Pros and Cons

          • Intuitive and easy-to-use interface with minimal training required

          • Cost-effective alternative to larger CRM platforms like Salesforce

          • Robust reporting and real-time sales analytics

          • Initial complexity requiring onboarding support for efficient use

          • Limited integrations with some third-party tools such as Typeform

          • Extensive automation capabilities for email and marketing campaigns

          • Advanced personalization features including Journey Builder and AI-powered analytics

          • Seamless integration with Salesforce ecosystem and third-party systems

          • High pricing making it less accessible for small and mid-sized businesses

          • Steep learning curve and overwhelming interface for beginners

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          • Reliable service with good deliverability and tracking, ensuring email marketing success.

          • Fast and helpful customer service that resolves issues and improves results promptly.

          • Easy to use and set up, providing analytics for list management.

          • Long wait times for overseas customer support.

          • Pricing may be less competitive compared to other options in the market.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Pipedrive, Salesforce Email Studio, Moosend, or SMTP? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Pipedrive, Salesforce Email Studio, Moosend and SMTP Customers

          Customers

          Festo

          Festo

          Remax

          Remax

          Vimeo

          Vimeo

          No Customers information available.

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Dashboard

          5 Screenshots

          No screenshots available.

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          Alternatives to Pipedrive, Salesforce Email Studio, Moosend, SMTP

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          Related Blogs and Articles for Email Marketing Software

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Pipedrive or Salesforce Email Studio?
          Pipedrive edges out the other on user ratings (4.7 vs 4.2). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
          Do Pipedrive and Salesforce Email Studio offer a free trial?
          Yes, both Pipedrive and Salesforce Email Studio offer a free trial.
          What is the starting price of Pipedrive vs Salesforce Email Studio?
          Pipedrive starts at $14 /user/month. Salesforce Email Studio starts at Contact for pricing.
          What are the top alternatives to Pipedrive?
          Top alternatives to Pipedrive include Bigin by Zoho CRM, Creatio CRM, Team365, Onpipeline, ForceManager.
          What are the top alternatives to Salesforce Email Studio?
          Top alternatives to Salesforce Email Studio include Moosend, SMTP, EmailOctopus, Vero, Mailify.