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Pipedrive vs EmailOctopus vs Moosend vs SMTP Comparison

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Pipedrive

4.7(3,106 reviews)

Starting at $14 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…

EmailOctopus

Starting at Contact for pricing

  • Individuals
  • Large Enterprises

EmailOctopus is an affordable email marketing platform for small businesses and independent operators who want straightforward list management, A/B testing, and campaign sending without paying premium rates. It integrate…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

SMTP

4.3(11 reviews)

Starting at Contact for pricing

  • Individuals
  • Freelancers / Consultants

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…

Pipedrive leads on user satisfaction with a 4.7-star rating across 3,106 reviews.

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Pipedrive vs EmailOctopus vs Moosend vs SMTP — at a glance

FeaturePipedriveEmailOctopusMoosendSMTP
Rating4.7 / 5—4.3 / 54.3 / 5
Reviews3,106—41611
Starting price$14 /user/monthContact for pricingContact for pricingContact for pricing
Free trial Yes No No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategoryCRM SoftwareEmail Marketing SoftwareEmail Marketing SoftwareTransactional Email Software
Integrations10+ apps———
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPR—GDPR—
Data residencyUSUSUSUS

Key differences between Pipedrive and EmailOctopus

  • Pricing: Pipedrive starts at $14 /user/month. EmailOctopus pricing is not publicly listed.
  • Free trial: Pipedrive offers a free trial; EmailOctopus does not.
  • Target audience: Pipedrive is built for Large Enterprises and Medium Business, while EmailOctopus targets Individuals and Large Enterprises.
  • Deployment: Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; EmailOctopus supports SaaS/Web/Cloud.

Compare Pipedrive vs EmailOctopus vs Moosend vs SMTP — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Pipedrive - CRM Software
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Pipedrive, EmailOctopus, Moosend vs SMTP: Biggest differences

Start here before you go deeper into features.

Pipedrive

Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Choose if
  • You are a small or medium business seeking an intuitive, easy-to-learn CRM.
  • Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
  • You want cost-effective CRM with strong reporting and real-time sales analytics.
Consider alternatives if
  • Your enterprise requires highly complex CRM customizations and deep third-party integrations.
  • You need extensive relationship linking beyond standard sales contacts.

EmailOctopus

Best for

Individuals, Large Enterprises, Medium Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

SMTP

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Pipedrive typically suits Large Enterprises and Medium Business. EmailOctopus tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive

EmailOctopus is an affordable email marketing platform for small businesses and independent operators who want straightforward list management, A/B testing, and campaign sending without ... Read More about EmailOctopus

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP

Entry Level Pricing

  • Starts from $14 , monthly
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.6/10

8.6/10

8.8/10

7.2/10

User Ratings

Based on verified Spotsaas reviews

4.67

(3106)

4.32

(11)

Best Company Size

1-50 employees51-200 employees
—
1 to 500 employees
50 to 500 employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Pipedrive

  • Simplified Sales Processes: Pipedrive helps teams like yours visualize and manage the entire sales pipeline easily, letting you focus on closing deals instead of getting lost in administrative tasks.
  • Intuitive User Interface: Users appreciate Pipedrive's clean and user-friendly design. Your team can start using it immediately without extensive training, saving time and resources.
  • Reporting and Analytics: Pipedrive's reporting tools give you real-time insights into your sales performance. This lets executives make data-driven decisions that improve overall business strategy.

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

SMTP

  • Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
  • Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
  • Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit

Best fit

Pipedrive

  • 1-200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists

SMTP

  • 50 to 500 employees
  • Martech, Fintech, SaaS, E-commerce, and Digital Marketing
  • Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Watchouts

Reasons buyers look elsewhere

Pipedrive

  • Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
  • Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
  • Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

SMTP

  • Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
  • Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
  • The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.

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How do Pipedrive, EmailOctopus, Moosend and SMTP Compare on Features?

Total Features

10 Features

15 Features

22 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote

Compare Pipedrive, EmailOctopus, Moosend and SMTP on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $14 , monthly
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Lite

            $19

            /user/month

            • Lead, calendar and pipeline management

            • AI-powered report creation

            • Real-time sales feed

            Show more +

          • Growth

            $34

            /user/month

            • Lite plan +

            • Full email sync with tracking

            • Automations and nurturing sequences

            Show more +

          • Premium

            $64

            /user/month

            • Growth plan +

            • Lead generation and routing

            • Custom scoring and company data enrichment

            Show more +

          • Browse all pricing plans
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pipedrive pricing
          EmailOctopus pricingMoosend pricingSMTP pricing

          Pipedrive, EmailOctopus, Moosend vs SMTP: Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing

          Pipedrive, EmailOctopus, Moosend vs SMTP Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          —

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          —

          ISO 27001

          ✗ No
          —

          Single Sign-On (SSO)

          ✓ Yes
          —

          Multi-Factor Auth (MFA)

          ✓ Yes
          —

          Data Encryption

          ✓ Yes
          —

          Audit Logs

          ✓ Yes
          —

          Data Residency

          🇺🇸 US
          🇺🇸 US

          Pipedrive vs EmailOctopus vs Moosend User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          4.3

          (based on 416 reviews)

          Rating Distribution

          2436

          505

          72

          18

          45

          No reviews available for this product

          0

          0

          0

          0

          0

          7

          3

          0

          0

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations.

          What buyers like

          • Ease of use
          • Visual sales pipeline tracking
          • Customer support quality

          Common complaints

          • Limited integrations
          • Initial learning curve

          What buyers like

          • User-friendly interface
          • Responsive design
          • Built-in A/B testing

          Common complaints

          • Limited advanced features
          • Basic analytics
          • No CRM integration

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Buyer sentiment

          Buyer sentiment is positive across 11 reviews, with strong overall satisfaction.

          What buyers like

          • Reliable service with good deliverability and tracking, ensuring email marketing success.
          • Fast and helpful customer service that resolves issues and improves results promptly.
          • Easy to use and set up, providing analytics for list management.

          Common complaints

          • Long wait times for overseas customer support.
          • Pricing may be less competitive compared to other options in the market.
          • Some challenges with integration and setup for newcomers.

          Pros and Cons

          • Intuitive and easy-to-use interface with minimal training required

          • Cost-effective alternative to larger CRM platforms like Salesforce

          • Robust reporting and real-time sales analytics

          • Initial complexity requiring onboarding support for efficient use

          • Limited integrations with some third-party tools such as Typeform

          • The user-friendly interface allows quick setup and management.

          • Built-in A/B testing helps optimize campaigns effectively.

          • Affordable pricing makes it accessible for small businesses.

          • May lack advanced features for larger businesses.

          • Analytics may not meet the needs of data-driven marketers.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          • Reliable service with good deliverability and tracking, ensuring email marketing success.

          • Fast and helpful customer service that resolves issues and improves results promptly.

          • Easy to use and set up, providing analytics for list management.

          • Long wait times for overseas customer support.

          • Pricing may be less competitive compared to other options in the market.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Pipedrive, EmailOctopus, Moosend, or SMTP? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Pipedrive, EmailOctopus, Moosend and SMTP Customers

          Customers

          Festo

          Festo

          Remax

          Remax

          Vimeo

          Vimeo

          No Customers information available.

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Dashboard

          5 Screenshots

          Subscribers

          10 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          3 Videos

          Alternatives to Pipedrive, EmailOctopus, Moosend, SMTP

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          Related Blogs and Articles for Email Marketing Software

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Pipedrive or EmailOctopus?
          Pipedrive edges out the other on user ratings (4.7 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
          Do Pipedrive and EmailOctopus offer a free trial?
          Pipedrive offers a free trial. EmailOctopus does not.
          What is the starting price of Pipedrive vs EmailOctopus?
          Pipedrive starts at $14 /user/month. EmailOctopus starts at Contact for pricing.
          What are the top alternatives to Pipedrive?
          Top alternatives to Pipedrive include Bigin by Zoho CRM, Creatio CRM, Team365, Onpipeline, ForceManager.
          What are the top alternatives to EmailOctopus?
          Top alternatives to EmailOctopus include Moosend, SMTP, Omevo, FireDrum Email Marketing, Vero.