Optimizely vs SplitMetrics vs VWO Testing Comparison
Optimizely
Starting at Contact for pricing
- Freelancers / Consultants
- Large Enterprises
Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online busines…
SplitMetrics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultane…
VWO Testing
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…
Optimizely leads on user satisfaction with a 4.3-star rating across 806 reviews.
Optimizely vs SplitMetrics vs VWO Testing — at a glance
| Feature | Optimizely | SplitMetrics | VWO Testing |
|---|---|---|---|
| Rating | 4.3 / 5 | — | 4.4 / 5 |
| Reviews | 806 | — | 289 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | AB Testing Software | AB Testing Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, GDPR, ISO 27001 | GDPR | GDPR |
| Data residency | Global | US | Global |
Key differences between Optimizely and SplitMetrics
- Target audience: Optimizely is built for Freelancers / Consultants and Large Enterprises, while SplitMetrics targets Large Enterprises and Medium Business.
- Deployment: Optimizely supports SaaS/Web/Cloud, Installed - Mac; SplitMetrics supports SaaS/Web/Cloud.
Compare Optimizely vs SplitMetrics vs VWO Testing — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for mid-to-large teams running flexible A/B tests with minimal developer help.
- You need an intuitive interface for marketing or product teams to run tests independently.
- Your company size is 51+ employees requiring scalable experimentation for e-commerce or UX.
- You want intelligent, data-driven change recommendations to optimize website visitor conversions.
- You are a freelancer or very small business with a limited budget.
- Your team lacks any technical skills needed for advanced testing or HTML tweaks.
Best for simple, effective A/B testing of mobile app store listings.
- You are a mobile game publisher or app developer focused on app store optimization.
- You need a user-friendly platform with minimal setup and learning curve.
- You want to run multiple simultaneous tests targeting different audience segments easily.
- Your team requires extensive third-party integrations or marketplace apps.
- You need highly customizable or complex A/B testing workflows.
Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.
- You want a visual editor to create tests without engineering help
- Your team needs detailed traffic segmentation for precise conversion insights
- You require an all-in-one platform that scales with growing testing needs
- You need extensive app integrations beyond a limited marketplace
- Your team lacks technical support and struggles with complex test analysis
Optimizely: Best for mid-to-large teams running flexible A/B tests with minimal developer help. SplitMetrics: Best for simple, effective A/B testing of mobile app store listings.
Description | Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More about Optimizely | SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test ... Read More about SplitMetrics | VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 8.9/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 51-500 employees500+ employees | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Optimizely, SplitMetrics and VWO Testing Compare on Features?
Total Features | 9 Features | 10 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Optimizely, SplitMetrics and VWO Testing on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |  |
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Optimizely vs SplitMetrics User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally appreciate Optimizely's ease of use and strong support but note concerns about pricing and technical limitations for advanced testing. What buyers like
Common complaints
| Buyer sentiment Users generally praise the platform for its ease of use, effective A/B testing capabilities, and responsive customer support, while noting limitations in integrations and feature complexity for new users. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Optimizely_customers_0  Optimizely_customers_1  Optimizely_customers_2 |  Zimad  Lovoo  verv |  VWO Testing_customers_0  VWO Testing_customers_1  VWO Testing_customers_2 |
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Media and Screenshots
Screenshots |  11 Screenshots |  2 Screenshots |
|---|---|---|
Videos |  1 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Optimizely or SplitMetrics?
- Optimizely edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Optimizely and SplitMetrics offer a free trial?
- Neither Optimizely nor SplitMetrics currently lists a free trial.
- What is the starting price of Optimizely vs SplitMetrics?
- Optimizely starts at Contact for pricing. SplitMetrics starts at Contact for pricing.
- What are the top alternatives to Optimizely?
- Top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.
- What are the top alternatives to SplitMetrics?
- Top alternatives to SplitMetrics include VWO Testing, Optimizely, Apptimize, AB Tasty, Google Optimize.