NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo

Ontraport vs HighLevel vs Bigin by Zoho CRM Comparison

Last updated:

Ontraport

4.5(735 reviews)

Starting at $83 /month

  • Free Trial
  • Medium Business
  • Small Business

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single syste…

HighLevel

Starting at $97 /Month

  • Free Trial
  • Medium Business
  • Small Business

HighLevel is a CRM and marketing automation platform built for marketing agencies and consultants that manage sales pipelines, multi-channel campaigns, and client communication across their entire book of business. It co…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Ontraport leads on user satisfaction with a 4.5-star rating across 735 reviews.

Ontraport vs HighLevel vs Bigin by Zoho CRM — at a glance

FeatureOntraportHighLevelBigin by Zoho CRM
Rating4.5 / 54.6 / 5
Reviews735294
Starting price$83 /month$97 /Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forMedium Business, Small BusinessMedium Business, Small BusinessSmall Business
CategoryMarketing Automation SoftwareCRM SoftwareCRM Software
Integrations51+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud)SaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, Online
CertificationsGDPR
Data residencyUSGlobal

Key differences between Ontraport and HighLevel

  • Pricing: Ontraport starts at $83 /month, while HighLevel starts at $97 /Month.
  • Deployment: Ontraport supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud); HighLevel supports SaaS/Web/Cloud.

Compare Ontraport vs HighLevel vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Ontraport - Marketing Automation Software
Talk to an expert
Talk to an expert
HighLevel - CRM Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Ontraport vs HighLevel vs Bigin by Zoho CRM comparison

Get the full side-by-side as a PDF — these picks plus the top Marketing Automation Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Start here before you go deeper into features.

Ontraport

Best for SMBs needing customizable CRM and marketing automation workflows.

Choose if
  • You require an all-in-one platform integrating CRM, marketing automation, and analytics.
  • Your business needs highly customizable workflows with tags, triggers, and templates.
  • You have a marketing or sales team ready to leverage advanced automation features.
Consider alternatives if
  • You want a simple, out-of-the-box solution with minimal setup and learning.
  • Your team lacks time or technical skill to manage a medium-complexity platform.

HighLevel

Best for

Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Ontraport typically suits Medium Business and Small Business. HighLevel tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web ... Read More about Ontraport

HighLevel is a CRM and marketing automation platform built for marketing agencies and consultants that manage sales pipelines, multi-channel campaigns, and client communication across their ... Read More about HighLevel

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $83 , Billed Yearly
  • Starts from $97
  • Starts from $7 , Billed Yearly

Free Trial Availability

SpotScore

What's this? ↗

9.3/10

8.5/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get shortlist help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Ontraport, HighLevel and Bigin by Zoho CRM Compare on Features?

Total Features

69 Features

6 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Ontraport, HighLevel and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $83 , Billed Yearly
        • $97
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Ontraport pricing
        HighLevel pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✗ No

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US

        Ontraport vs HighLevel User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        463

        28

        5

        1

        11

        1063

        14

        3

        6

        30

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, buyers appreciate Ontraport's powerful automation and comprehensive feature set but note a challenging learning curve and higher pricing.

        What buyers like

        • Customer support
        • Feature comprehensiveness
        • Customizability

        Common complaints

        • Learning curve
        • Pricing

        What buyers like

        • Customer support representatives are responsive and knowledgeable about technical issues.
        • Support is available 24/7 through Zoom and chat, providing multiple contact options.
        • Includes workflow automation and customizable integrations that cover a broad range of business needs.

        Common complaints

        • Support knowledge is inconsistent, and complex technical issues sometimes require multiple escalations to resolve.
        • Advanced functionality and integration issues may not be resolved at the first contact, delaying critical operations.
        • Cancellation process is difficult, with users reporting trouble closing accounts and unclear communication.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Exceptional customer support with knowledgeable and responsive representatives

        • Comprehensive all-in-one platform combining CRM, marketing automation, and analytics

        • Highly customizable workflows using tags, automations, templates, and triggers

        • Steep learning curve for new users due to extensive features

        • Occasional system limitations requiring creative workarounds

        • Focus on team collaboration enhances productivity

        • Mobile-friendly design for on-the-go access

        • Strong sales automation capabilities

        • Integration options may be limited

        • Reporting features could be more advanced

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Ontraport, HighLevel, or Bigin by Zoho CRM? Tell buyers what actually differs.

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        CRM - See every customer interaction in one place

        5 Screenshots

        HighLevel screenshot

        2 Screenshots

        Videos

        video-0

        5 Videos

        video-0

        1 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Ontraport or HighLevel?
        Ontraport edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Ontraport and HighLevel offer a free trial?
        Yes, both Ontraport and HighLevel offer a free trial.
        What is the starting price of Ontraport vs HighLevel?
        Ontraport starts at $83 /month. HighLevel starts at $97 /Month.
        What are the top alternatives to Ontraport?
        Top alternatives to Ontraport include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
        What are the top alternatives to HighLevel?
        Top alternatives to HighLevel include Bigin by Zoho CRM, Ontraport, Hubspot Marketing Hub, ClickUp, Zoho CRM.