NetApp vs Rubrik Comparison
NetApp
Starting at Contact for pricing
- Large Enterprises
- Medium Business
NetApp Backup Software Suite enabling the backup and archiving of enterprise data. The solution provides transaction-consistent backups and enables policy driven protection for mission critical data and applications. Sta…
Rubrik
Starting at Contact for pricing
- Medium Business
- Small Business
Rubrik is a backup and recovery platform that delivers unprecedented simplicity and reliability for an unlimited number of applications and data. Delivering the only true cloud-to-cloud backup and recovery product with A…
Rubrik leads on user satisfaction with a 4.6-star rating across 247 reviews.
SpotSaaS Analysis
NetAppRubrik
The core difference lies in NetApp's focus on enterprise backup solutions with tight integration to its hardware, making it ideal for larger organizations with existing NetApp infrastructure, while Rubrik offers AI-driven cloud-to-cloud backup, catering to small and medium businesses seeking efficient and agentless solutions. Ideal buyers for NetApp are medium to large enterprises needing robust backup for critical applications, whereas Rubrik is suited for small to medium businesses looking for fast and reliable backup without the complexity of traditional methods.
- Best for enterprise backup with seamless hardware integration - Ideal for medium to large enterprises - Focus on transaction-consistent backups - Strong reliance on NetApp storage products - Notable for mission-critical application support - Pricing details not disclosed
- Best for AI-powered cloud-to-cloud backup - Ideal for small to medium businesses - Emphasizes fast and reliable backup solutions - No agents or tapes required for backup - Seamless integration with existing infrastructure - Pricing details not disclosed
NetApp vs Rubrik — at a glance
| Feature | NetApp | Rubrik |
|---|---|---|
| Rating | 4.3 / 5 | 4.6 / 5 |
| Reviews | 49 | 247 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business | Medium Business, Small Business |
| Category | Backup Software | Backup Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | Global |
Key differences between NetApp and Rubrik
- Target audience: NetApp is built for Large Enterprises and Medium Business, while Rubrik targets Medium Business and Small Business.
- User satisfaction: Rubrik scores higher with a 4.6-star average.
- Deployment: NetApp supports SaaS/Web/Cloud; Rubrik supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
NetApp vs Rubrik — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Backup Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Free PDF comparison
Download this NetApp vs Rubrik comparison
Get the full side-by-side as a PDF — these picks plus the top Backup Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Best for enterprise backup with seamless NetApp hardware integration.
- You need transaction-consistent backups for mission-critical applications.
- Your environment relies heavily on NetApp storage hardware products.
- You want rapid backup and recovery with advanced deduplication and compression.
- You require extensive third-party storage integrations beyond NetApp ecosystem.
- You have a limited IT budget and need a more cost-effective solution.
Best for efficient, AI-powered cloud-to-cloud backup and ransomware protection.
- You need fast, reliable backup and recovery without agents or tapes.
- Your team requires seamless integration with existing infrastructure and cloud environments.
- You want AI-driven analytics for quick file search and ransomware detection.
- You require highly customizable reporting and advanced UI flexibility.
- Your organization prefers straightforward pricing without complex licensing models.
NetApp: Best for enterprise backup with seamless NetApp hardware integration. Rubrik: Best for efficient, AI-powered cloud-to-cloud backup and ransomware protection.
Description | NetApp Backup Software Suite enabling the backup and archiving of enterprise data. The solution provides transaction-consistent backups and enables policy driven protection for mission ... Read More about NetApp | Rubrik is a backup and recovery platform that delivers unprecedented simplicity and reliability for an unlimited number of applications and data. Delivering the only true cloud-to-cloud ... Read More about Rubrik |
|---|---|---|
Free Trial Availability |
|
|
Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Medium BusinessLarge Enterprises | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do NetApp and Rubrik Compare on Features?
Total Features | 8 Features | 9 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare NetApp and Rubrik on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Pricing Plans |
|
|
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
NetApp User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights NetApp's reliability, rapid backup and recovery, and strong integration within NetApp ecosystems, tempered by concerns over pricing and integration limitations. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlighting ease of integration, user-friendly interface, and reliable backup performance, tempered by concerns over pricing and complexity in some features. What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots | No screenshots available. |  2 Screenshots |
|---|---|---|
Videos |  1 Videos |  2 Videos |
Top Alternatives to NetApp and Rubrik in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Backup Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, NetApp or Rubrik?
- Rubrik edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do NetApp and Rubrik offer a free trial?
- Neither NetApp nor Rubrik currently lists a free trial.
- What is the starting price of NetApp vs Rubrik?
- NetApp starts at Contact for pricing. Rubrik starts at Contact for pricing.
- What are the top alternatives to NetApp?
- Top alternatives to NetApp include Ada, EMC NetWorker, Carbonite, Veritas NetBackup, SimpleBackups.
- What are the top alternatives to Rubrik?
- Top alternatives to Rubrik include Veritas NetBackup, BackupVault Cloud Backup, NovaBACKUP Cloud, Veeam Backup & Replication, CloudAlly G Suite Backup.