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9.4

SpotScore

Rubrik - Backup Software

Rubrik Review: Is It The Right Backup Software For Your Team?

Best for SMB teams · Mid-market

GDPRSOC 2HIPAAISO 27001
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Rubrik offers custom pricing plan

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Spotsaas Analysis for Rubrik

Rubrik at 4.6/5 from 247 reviews and SpotScore 9.4 is built for IT administrators and data protection teams in small to medium businesses managing complex backup and recovery workflows. The platform offers straightforward backup and recovery operations with integration into existing infrastructure and support for both on-premises and cloud procedures. Users report that the interface and feature set require time to learn, particularly when configuring reports.

Backup software protects data through automated snapshots and recovery capabilities. Organizations use it to reduce data loss risk and restore systems after failures or ransomware attacks.

Quick picks:

Best overallRubrikBest for IT administratorsRubrikBest for data protection teamsRubrik

What is Rubrik?

Rubrik is a backup and recovery platform that delivers unprecedented simplicity and reliability for an unlimited number of applications and data. Delivering the only true cloud-to-cloud backup and recovery product with AI-powered analytics, Rubrik enables organizations to search for any file in seconds – all without tape, agents or infrastructure.

Pricing

  • Rubrik offers custom pricing plan

Best For

Built for growing teams, from small businesses to mid-market

Security & Compliance

SOC 2
GDPR
HIPAA
ISO 27001
  • SSO & MFA supported

  • Data residency:Global

Platform

  • Web-based — no mobile app

  • Installed - Windows

  • Installed - Mac

Rubrik Software Demo

Rubrik was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

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Who should consider Rubrik

Use cases
Data backup and recovery, Cloud data management, Ransomware protection
Team types
IT administrators, Data protection teams
Company size
Small Business, Medium Business
Workflow style
Flexible and configurable
Setup complexity
Medium

Why teams choose Rubrik

  • Efficient and user-friendly backup and recovery system

  • Easy integration with existing setups and versatile cloud handling

  • Quick backups that enhance productivity

Is Rubrik right for you?

Best for efficient, AI-powered cloud-to-cloud backup and ransomware protection.

Choose Rubrik if

  • You need fast, reliable backup and recovery without agents or tapes.
  • Your team requires seamless integration with existing infrastructure and cloud environments.
  • You want AI-driven analytics for quick file search and ransomware detection.

Consider alternatives if

  • You require highly customizable reporting and advanced UI flexibility.
  • Your organization prefers straightforward pricing without complex licensing models.

What buyers should know before shortlisting Rubrik

Rubrik is a data management platform built around backup, recovery, and ransomware detection. Before shortlisting, verify that your infrastructure supports its cloud-based management portal—some users report the transition from on-premises management requires planning and testing.

Confirm pricing with your account team, as costs scale with data volume and cloud egress; request a detailed breakdown of per-terabyte fees and any overage charges before committing. In a demo, test Rubrik's integration with your specific hypervisors, storage systems, and cloud providers.

Ask the vendor to walk through recovery time objectives (RTOs) and recovery point objectives (RPOs) for your workload types, since performance varies by configuration. Verify support response times for your service tier—users report that premium support is necessary for faster issue resolution.

Check whether Rubrik's feature set covers your compliance requirements (HIPAA, PCI-DSS, SOC 2) without additional modules. Some organizations find the learning curve steep for advanced features like policy automation and multi-cloud orchestration; allocate time for training or professional services if your team lacks backup platform experience.

Confirm licensing terms around node count, socket licensing, or consumption-based models to avoid surprise costs at renewal.

Pros and cons

Rubrik pros and cons

  • Rubrik pros
  • Efficient and user-friendly backup and recovery system

  • Easy integration with existing setups and versatile cloud handling

  • Quick backups that enhance productivity

  • Rubrik cons
  • Complexity in user interface and report generation

  • Pricing and licensing structure can be confusing

4.6/5 rating
82 verified reviews

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See how it stacks up

Compare Rubrik side-by-side with top Backup Software alternatives.

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What is the pricing of Rubrik?

Rubrik uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.

Free TrialNot available
PricingRubrik offers custom pricing
Pricing Model
Quotation Based

Weighing your options?

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Rubrik reviews and ratings

Buyer sentiment

Overall positive sentiment highlighting ease of integration, user-friendly interface, and reliable backup performance, tempered by concerns over pricing and complexity in some features.

What buyers like

  • Ease of use
  • Integration capabilities
  • Backup speed and efficiency

Common complaints

  • Pricing complexity
  • Reporting and UI complexity

4.6

Excellent

Based on 247 ratings & 82 reviews

Are you using Rubrik?

Rating Distribution

Excellent

(67)

Very Good

(14)

Good

(0)

Poor

(1)

Terrible

(0)

What users are saying

AA

Anthony A

12/18/23

5 out of 5

"Easy to use"

What do you like best about Rubrik? We like how easy things are to integrate with our current setup. There are plenty of features and we use it ...

Read more

AA

Anthony A

12/18/23

5 out of 5

"Easy to use"

What do you like best about Rubrik? We like how easy things are to integrate with our current setup. There are plenty of features and we use it ...

Read more

AU

Anonymous User

12/08/23

5 out of 5

"Solid flexible DR/ransomware solution with growing security features"

What do you like best about Rubrik? Easy to use, secure, I like the design, and very flexible with endless options for DR and ransomware recovery What ...

Read more

AU

Anonymous User

12/08/23

5 out of 5

"Solid flexible DR/ransomware solution with growing security features"

What do you like best about Rubrik? Easy to use, secure, I like the design, and very flexible with endless options for DR and ransomware recovery What ...

Read more

BA

Burhan A

11/30/23

5 out of 5

"Rock Solid Product. Super simple to use"

What do you like best about Rubrik? First off, it's user-friendly. You don't need a tech wizard degree to navigate it. Also, it's pretty versatile – ...

Read more

BA

Burhan A

11/30/23

5 out of 5

"Rock Solid Product. Super simple to use"

What do you like best about Rubrik? First off, it's user-friendly. You don't need a tech wizard degree to navigate it. Also, it's pretty versatile – ...

Read more

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What are the features of Rubrik?

39%

Feature coverage

9 of 23 tracked features

Automated storage refers to the utilization of technology to manage and store data in a more efficient and streamlined manner. This feature…

Backup scheduling refers to the process of setting up a predetermined schedule for automatically backing up computer data and files. This fe…

Cloud storage is an online data storage service that allows users to access and store their data remotely on the internet. It offers a flexi…

Compression option is a software feature that allows users to reduce the size of files without sacrificing quality. It is a crucial tool for…

Encryption is a crucial software feature that is used to protect sensitive information and data from unauthorized access. It involves conver…

Incremental backup is a useful feature offered by software that enables users to backup only the latest changes or additions to their files…

Remote access is a software feature that allows users to access a computer or network from a remote location. This means that individuals ca…

Secure data storage refers to the process of storing sensitive information in a protected and controlled manner. This feature is crucial for…

Web access refers to the ability to connect to the internet and access websites and other online resources using a web browser. It is an ess…

Security & Compliance

Rubrik security and data handling

Key compliance certifications and security features for IT and security teams evaluating Rubrik.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✓ Certified
ISO 27001✓ Certified
FedRAMP✓ Certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🌐

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Help & Contact

Rubrik Support Options

Customer Service24/7 (Live rep)Online
LocationPalo Alto, California

Frequently Asked Questions About Rubrik

Common questions buyers ask before choosing Rubrik.

Rubrik is a Backup Software. Rubrik offers Incremental Backup, Web Access, Compression Option, Automated Storage, Cloud Storage and many more functionalities.

Rubrik is a strong fit if: You need fast, reliable backup and recovery without agents or tapes.; Your team requires seamless integration with existing infrastructure and cloud environments.. Consider alternatives if: You require highly customizable reporting and advanced UI flexibility.; Your organization prefers straightforward pricing without complex licensing models..

Buyers commonly note the following limitations of Rubrik: Complexity in user interface and report generation; Pricing and licensing structure can be confusing; Cumbersome transition between on-prem and cloud management portals.

Some top alternatives to Rubrik includes Veritas NetBackup, BackupVault Cloud Backup, NovaBACKUP Cloud, Veeam Backup & Replication and Cohesity.

Rubrik offers Quotation Based pricing model

We don't have information regarding integrations of the Rubrik as of now.

The starting price is not disclosed by Rubrik. You can visit Rubrik pricing page to get the latest pricing.

Ready to try it?

Get started with Rubrik

Get connected with the team for a personalised demo.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].