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Medallia Experience Cloud vs SAP Customer Experience vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

Medallia Experience Cloud

4.5(24 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Medallia Experience Cloud is a SaaS customer experience management platform used by companies like Benefit Cosmetics, Sephora, and Hilton to collect and act on customer feedback. It applies machine learning to direct and…

SAP Customer Experience

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

SAP Customer Experience is a cloud-based CRM suite for large enterprises that need to connect sales, service, commerce, marketing, and customer data across complex organizational structures. It integrates tightly with SA…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Medallia Experience Cloud leads on user satisfaction with a 4.5-star rating across 24 reviews.

Medallia Experience Cloud vs SAP Customer Experience vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureMedallia Experience CloudSAP Customer ExperienceBigin by Zoho CRMCreatio CRM
Rating4.5 / 54.6 / 5
Reviews24243
Starting priceContact for pricingContact for pricing$7 /User/Month$40 /user/month
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryExperience Management SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, GDPR, ISO 27001SOC 2SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobalGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Medallia Experience Cloud and SAP Customer Experience

  • Free trial: SAP Customer Experience offers a free trial; Medallia Experience Cloud does not.
  • Deployment: Medallia Experience Cloud supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SAP Customer Experience supports SaaS/Web/Cloud.

Compare Medallia Experience Cloud vs SAP Customer Experience vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Experience Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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SAP Customer Experience
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Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

Medallia Experience Cloud

Best for enterprises needing AI-driven customer experience insights and flexible customization.

Choose if
  • You require real-time AI-powered detection of customer behavior patterns and predictive insights.
  • Your team needs extensive customization options for surveys, reports, and dashboards.
  • You are a medium to large enterprise with dedicated customer experience or analytics teams.
Consider alternatives if
  • You are a small business without dedicated analytics resources or expertise.
  • Your use case demands advanced text analytics for large volumes of unstructured feedback.

SAP Customer Experience

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Medallia Experience Cloud typically suits Large Enterprises and Medium Business. SAP Customer Experience tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Medallia Experience Cloud is a SaaS customer experience management platform used by companies like Benefit Cosmetics, Sephora, and Hilton to collect and act on customer feedback. It applies ... Read More about Medallia Experience Cloud

SAP Customer Experience is a cloud-based CRM suite for large enterprises that need to connect sales, service, commerce, marketing, and customer data across complex organizational ... Read More about SAP Customer Experience

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

Not Available

8.6/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.52

(24)

Best Company Size

Medium BusinessLarge Enterprises
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

No software demo available

Medallia Experience Cloud has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

8 Features

6 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Not Available
          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Pricing information not available

          Pricing information not available

          Bigin by Zoho CRM pricingCreatio CRM pricing

          Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM vs Creatio CRM: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM vs Creatio CRM Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Medallia Experience Cloud vs SAP Customer Experience vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          17

          7

          0

          0

          1

          No reviews available for this product

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights Medallia's powerful insights and customization, tempered by a learning curve and some usability challenges.

          What buyers like

          • Insightful analytics
          • Customization flexibility
          • User-friendly dashboards

          Common complaints

          • Steep learning curve
          • Limited text analytics capabilities

          What buyers like

          • Built on a cloud foundation with access from anywhere.
          • Features a modern, sleek interface design.
          • Tracks customer interactions and generates data-driven insights to support revenue growth.

          Common complaints

          • The feature set may be overwhelming for small businesses with simpler needs.
          • New users face a steep learning curve given the advanced functionality.

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Provides valuable insights to diagnose site wins and improvement areas

          • Extensive customization options for surveys, reports, and dashboards

          • User-friendly navigation with a state-of-the-art dashboard

          • Steep learning curve for new users

          • Dependency on third-party assistance for configuration

          • Designed for revenue growth and cost efficiency.

          • Offers rich interactivity for user engagement.

          • Cloud-based infrastructure ensures accessibility.

          • Higher cost may limit access for smaller businesses.

          • Complexity may require dedicated training.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM and Creatio CRM Customers

          Customers

          No Customers information available.

          No Customers information available.

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          Medallia Experience Cloud screenshot

          5 Screenshots

          No screenshots available.

          Videos

          No videos available.

          video-0

          1 Videos

          Alternatives to Medallia Experience Cloud, SAP Customer Experience, Bigin by Zoho CRM, Creatio CRM

          Expand your comparison

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Medallia Experience Cloud or SAP Customer Experience?
          Medallia Experience Cloud edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Medallia Experience Cloud and SAP Customer Experience offer a free trial?
          SAP Customer Experience offers a free trial. Medallia Experience Cloud does not.
          What is the starting price of Medallia Experience Cloud vs SAP Customer Experience?
          Medallia Experience Cloud starts at Contact for pricing. SAP Customer Experience starts at Contact for pricing.
          What are the top alternatives to Medallia Experience Cloud?
          Top alternatives to Medallia Experience Cloud include SAP Customer Experience, Advize.ai, Adobe Experience Platform, Experience.com, The Experience Manager.
          What are the top alternatives to SAP Customer Experience?
          Top alternatives to SAP Customer Experience include Bigin by Zoho CRM, Creatio CRM, Agentforce Sales (formerly Salesforce Sales Cloud), SpiceCSM Engagement Suite, Sitecore Experience Platform.