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Matomo vs Zoho Forms Comparison

Last updated:

Matomo

4.7(23 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best…

Zoho Forms

4.6(141 reviews)

Starting at $12 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho Forms is an online form builder for teams already operating inside the Zoho ecosystem — Zoho CRM, Zoho Desk, and Zoho Projects — who need to capture leads, collect feedback, or trigger data flows between Zoho apps.…

Matomo leads on user satisfaction with a 4.7-star rating across 23 reviews.

Matomo vs Zoho Forms — at a glance

FeatureMatomoZoho Forms
Rating4.7 / 54.6 / 5
Reviews23141
Starting priceContact for pricing$12 /Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryWeb Analytics SoftwareOnline Form Builder Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesOnlineOnline
CertificationsGDPRSOC 2, HIPAA, GDPR
Data residency—Global

Key differences between Matomo and Zoho Forms

  • Pricing: Zoho Forms starts at $12 /Month. Matomo pricing is not publicly listed.
  • Free trial: Zoho Forms offers a free trial; Matomo does not.
  • Target audience: Matomo is built for Large Enterprises and Medium Business, while Zoho Forms targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Matomo scores higher with a 4.7-star average.
  • Deployment: Matomo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho Forms supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Matomo vs Zoho Forms — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Matomo - Web Analytics Software
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Zoho Forms - Online Form Builder Software
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Matomo vs Zoho Forms: Biggest differences

Start here before you go deeper into features.

Matomo

Best for organizations needing full control over web analytics data privacy.

Choose if
  • You require self-hosted analytics to maintain complete data ownership and privacy.
  • Your team includes digital marketing managers or SEO specialists needing customizable reports.
  • You want a flexible, open-source platform with strong consent-based session tracking.
Consider alternatives if
  • You lack technical resources to manage and maintain self-hosted software.
  • You need extensive third-party integrations beyond Matomo's limited marketplace offerings.

Zoho Forms

Best for easy, customizable online forms integrated within Zoho ecosystem.

Choose if
  • You need quick, drag-and-drop form creation with minimal setup.
  • Your team uses Zoho products and wants seamless integration.
  • You require versatile forms for lead generation, surveys, or event registration.
Consider alternatives if
  • You need extensive mobile-optimized form designs and templates.
  • Your workflows depend on broad third-party app integrations beyond Zoho.

Matomo: Best for organizations needing full control over web analytics data privacy. Zoho Forms: Best for easy, customizable online forms integrated within Zoho ecosystem.

Description

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, ... Read More about Matomo

Zoho Forms is an online form builder for teams already operating inside the Zoho ecosystem — Zoho CRM, Zoho Desk, and Zoho Projects — who need to capture leads, collect feedback, or trigger ... Read More about Zoho Forms

Entry Level Pricing

  • Not Available
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.5/10

9.3/10

User Ratings

Based on verified Spotsaas reviews

4.67

(23)

4.57

(141)

Best Company Size

50-500 employeesMedium Business
1-50 employees51-500 employees
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Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Matomo

  • Data Ownership: With Matomo, you control your data completely. Unlike other analytics platforms, you can host the software on your own servers, keeping sensitive information secure and private.
  • User-Friendly Interface: Managers and team members alike will appreciate Matomo’s intuitive dashboard. It simplifies complex data sets, allowing you to quickly access actionable insights without a steep learning curve.
  • Customizable Reporting: You can tailor reports to meet specific business needs. Whether you're tracking website performance or user engagement, Matomo offers flexible reporting options that help you focus on what matters most to your organization.
Best fit

Best fit

Matomo

  • 50-500 employees.
  • Martech, SaaS, E-commerce, Digital Marketing, Consulting.
  • Digital Marketing Managers, Web Analysts, Product Managers, Data Analysts, SEO Specialists.
Watchouts

Reasons buyers look elsewhere

Matomo

  • Dashboard navigation requires learning curve — teams switching from Google Analytics or Mixpanel often cite simpler interfaces
  • Advanced charting limited — organizations needing custom pivot tables or real-time data visualization typically add Tableau or Looker
  • Self-hosted deployment requires IT resources — companies preferring managed cloud analytics choose Amplitude or Heap instead

Software Demo

Demo

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  • Understand the tradeoffs before you talk to vendors
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How do Matomo and Zoho Forms Compare on Features?

Total Features

10 Features

26 Features

Unique Features

No unique features

No unique features

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Compare Matomo and Zoho Forms on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $12 , Billed Yearly

      Pricing Plans

      • Not Available

      Pricing Page

      Matomo pricing
      Zoho Forms pricing

      Matomo vs Zoho Forms: Other Details

      Organization Types supported

      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Matomo vs Zoho Forms Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      —
      ✓ Yes

      HIPAA

      ✗ No
      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      —
      ✗ No

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      —
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      —
      ✓ Yes

      Data Residency

      —
      🌐 Global

      Matomo User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      30

      2

      1

      0

      0

      102

      35

      2

      1

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights Matomo's data ownership, privacy features, and user-friendly interface, tempered by concerns over complexity and limited integrations.

      What buyers like

      • Ease of use
      • Data privacy and ownership
      • Customizable reporting

      Common complaints

      • Complexity for new users
      • Limited marketplace integrations

      Buyer sentiment

      Overall positive user sentiment praising ease of use and integration, tempered by some concerns over customization limits and occasional reliability issues.

      What buyers like

      • Ease of use
      • Integration with Zoho products
      • Form customization flexibility

      Common complaints

      • Limited mobile design options
      • Technical complexity for advanced features

      Pros and Cons

      • Full ownership and control of tracking data with self-hosting

      • User-friendly interface with dashboards comparable to Google Analytics

      • Strong privacy focus with consent-based session tracking

      • Steep learning curve for newcomers due to feature richness and customization options

      • Limited Marketplace apps and connectors restricting advanced functionality

      • Easy and quick form creation with drag-and-drop interface

      • Secure and versatile data collection and survey functionality

      • Seamless integration with other Zoho products

      • Requires technical expertise for advanced customizations

      • Limited mobile-friendliness and design template variety

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Matomo or Zoho Forms? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Heatmaps screenshot

      8 Screenshots

      No screenshots available.

      Videos

      video-0

      3 Videos

      video-0

      1 Videos

      Top Alternatives to Matomo and Zoho Forms in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Matomo or Zoho Forms?
      Matomo edges out the other on user ratings (4.7 vs 4.6). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Matomo and Zoho Forms offer a free trial?
      Zoho Forms offers a free trial. Matomo does not.
      What is the starting price of Matomo vs Zoho Forms?
      Matomo starts at Contact for pricing. Zoho Forms starts at $12 /Month.
      What are the top alternatives to Matomo?
      Top alternatives to Matomo include SimilarWeb Pro, Trackboxx, Clicky, Hitsteps, Mixpanel.
      What are the top alternatives to Zoho Forms?
      Top alternatives to Zoho Forms include Paperform, 123FormBuilder, Formstack, Formidable Forms, Typeform.