Compare Marchex vs Refract

Marchex offers dynamic call tracking with real-time attribution, enabling businesses to understand which marketing channels drive inbound calls. This facilitates optimized marketing spend and improved ROI.

The platform provides AI-powered conversation intelligence, including call transcription, keyword spotting, sentiment analysis, and call scoring. These features help businesses gain deeper insights into customer interactions.

With over 50 types of downloadable reports and the Call DNA visualization technology, Marchex enables detailed analysis of call data, aiding in strategic decision-making.

Marchex incorporates features like PCI and SSN redaction in call recordings and transcripts, ensuring compliance with data protection standards and safeguarding sensitive customer information.

Refract offers AI-driven transcription, sentiment analysis, and keyword spotting, providing deep insights into customer interactions to enhance sales strategies.

The platform delivers real-time feedback and coaching suggestions, helping sales teams improve performance and close deals more effectively.

Refract integrates with popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring that call data and insights are automatically logged and easily accessible.

Managers can monitor individual and team performance over time, identifying areas for improvement and tracking progress towards goals.