Compare Iterable vs Marketo vs Outgrow vs ActiveCampaign

Overview

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	Iterable (319) Get Quote Get Quote	Marketo (2430) Get Quote Get Quote

Overview
Affiliate Disclosure

Description	Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they ... Read More	Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing ... Read More
Entry Level Pricing	Not Available	Not Available
Free Trial Availability	No free trial	Get Free Trial
Spotsaas Score	8.5/10	9.5/10
User Ratings	4.2 (215)	4 (4604)
	Get Quote	Get Quote

Software Demo

Demo

Features

Total Features	8 Features	10 Features
Unique Features
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Pricing

Pricing Option
Starting From	Not Available	Not Available
Pricing Plans	Not Available	Not Available
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available
	Get Quote	Get Quote

User Reviews

User Ratings	4.2 (based on 215 reviews)	4 (based on 4604 reviews)
Rating Distribution	Excellent 266 Very Good 42 Good 6 Poor 4 Terible 1	Excellent 1247 Very Good 905 Good 160 Poor 70 Terible 48
Expert's Review generated by AI	Iterable emerges as an impressively robust and versatile marketing automation platform tailored for modern businesses. Its user-friendly interface, intuitive journey builder, and dynamic ...Read more	Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer ...Read more
Pros and Cons	Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently. Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels. Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort. Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused. Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities. Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.	Comprehensive marketing automation features that streamline workflows and improve operational efficiency. Strong CRM integration capabilities, enabling effective customer relationship management and lead nurturing. Intuitive and user-friendly interface, making it easy for users to implement and train team members. Robust analytics and reporting tools, providing actionable insights for optimizing marketing strategies. Steep learning curve for beginners, with complexity in advanced features requiring extensive training. High subscription cost, making it less accessible for small-scale businesses or startups.
Positive Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

Customers

Customers	No Customers information available.	Roche Fujitsu Cloudera

Media and Screenshots

Screenshots	2 Screenshots	7 Screenshots
Videos	3 Videos	2 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Marketo offers Free Trial, but Iterable does not.

Iterable is designed for Large Enterprises, Medium Business and Small Business.

Marketo is designed for Large Enterprises, Medium Business and Small Business.

Pricing details for both Iterable and Marketo are unavailable at this time. Contact the respective providers for more information.

Some top alternatives to Iterable includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, Braze, SALESmanago, Customer.io, Selligent, SAS Marketing Automation, Marketing Optimizer, MarketingPlatform, Zoho Marketing Automation, Rule and 7Engage.

Some top alternatives to Marketo includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, EngageBay, dotdigital, MaaxMarket, SAS Marketing Automation, Odoo Marketing Automation, Marketing Optimizer, Zoho Marketing Automation, Contactspot and Adobe Campaign.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Compare Iterable vs Marketo vs Outgrow vs ActiveCampaign

Iterable

Marketo

OverviewAffiliate Disclosure

Software Demo

Features

Pricing

Other Details

User Reviews

Customers

Media and Screenshots

Alternatives

Frequently Asked Questions (FAQs)

Overview
Affiliate Disclosure