Insightly vs Act! vs Bigin by Zoho CRM Comparison
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…
Act!
Starting at $30 /User/Month
- Free Trial
- Freelancers / Consultants
- Medium Business
Act! CRM Software's powerful and simple interface makes it easy to use for both desktop and mobile devices. With Act! Automatic reminders help keep you organized, keeping you up-to-date with tasks so you can focus on wha…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Insightly leads on user satisfaction with a 4.2-star rating across 1,241 reviews.
SpotSaaS Analysis
InsightlyAct!Bigin by Zoho CRM
The core difference is that Insightly is tailored for mid-sized teams seeking a comprehensive CRM solution with strong email integration, while Act! lacks specific targeting information for its ideal users. Insightly is ideal for teams in SaaS, consulting, and marketing technology roles, whereas Act! may appeal to a broader audience without defined parameters.
- Best for mid-sized teams needing flexible CRM - Strong email integration features - Unified platform for managing contacts and leads - Built-in real-time messaging for collaboration - Suitable for roles like Sales Managers and CRM Administrators - Price: $29
- Lacks specific targeting information - Price: $30 - May appeal to a broader audience - No defined company size or role recommendations - Features not listed - Pricing slightly higher than Insightly
Insightly vs Act! vs Bigin by Zoho CRM — at a glance
| Feature | Insightly | Act! | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.2 / 5 | 3.6 / 5 | 4.3 / 5 |
| Reviews | 1,241 | 441 | 119 |
| Starting price | $29 /User/Month | $30 /User/Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Medium Business, Small Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | GDPR | — |
| Data residency | US | US | Global |
Key differences between Insightly and Act!
- Pricing: Insightly starts at $29 /User/Month, while Act! starts at $30 /User/Month.
- User satisfaction: Insightly scores higher with a 4.2-star average.
- Deployment: Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Act! supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Insightly vs Act! vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Freelancers / Consultants, Medium Business, Small Business
Small Business
Insightly typically suits Freelancers / Consultants and Large Enterprises. Act! tends to fit Freelancers / Consultants and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly | Act! CRM Software's powerful and simple interface makes it easy to use for both desktop and mobile devices. With Act! Automatic reminders help keep you organized, keeping you up-to-date ... Read More about Act! | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 9.1/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | — | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
- Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
- Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Insightly, Act! and Bigin by Zoho CRM Compare on Features?
Total Features | 30 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Insightly, Act! and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Insightly vs Act! User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 368 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  4over LLC  Savanta  Atlanta Eats |  TSD Groep  INEX  The Sherman Sheet |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  9 Screenshots | No screenshots available. |
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Videos |  5 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Insightly or Act!?
- Insightly edges out the other on user ratings (4.2 vs 3.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Insightly and Act! offer a free trial?
- Yes, both Insightly and Act! offer a free trial.
- What is the starting price of Insightly vs Act!?
- Insightly starts at $29 /User/Month. Act! starts at $30 /User/Month.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.
- What are the top alternatives to Act!?
- Top alternatives to Act! include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.