NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo

Improvado vs Funnel Comparison

Last updated:

Improvado

4.3(120 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…

Funnel

4.3(86 reviews)

Starting at $399 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…

Improvado vs Funnel — at a glance

FeatureImprovadoFunnel
Rating4.3 / 54.3 / 5
Reviews12086
Starting priceContact for pricing$399 /Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyUSGlobal

Key differences between Improvado and Funnel

  • Pricing: Funnel starts at $399 /Month. Improvado pricing is not publicly listed.
  • Free trial: Funnel offers a free trial; Improvado does not.
  • Deployment: Improvado supports SaaS/Web/Cloud; Funnel supports SaaS/Web/Cloud.

Improvado vs Funnel — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Improvado - Marketing Analytics Software
Talk to an expert
Talk to an expert
Funnel - Marketing Analytics Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Improvado vs Funnel comparison

Get the full side-by-side as a PDF — these picks plus the top Marketing Analytics Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Start here before you go deeper into features.

Improvado

Best for

Large Enterprises, Medium Business, Small Business

Funnel

Best for

Large Enterprises, Medium Business, Small Business

Improvado typically suits Large Enterprises and Medium Business. Funnel tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel

Entry Level Pricing

  • Not Available
  • Starts from $399

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.3

(86)
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get shortlist help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Improvado and Funnel Compare on Features?

Total Features

5 Features

5 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Improvado and Funnel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $399

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      Funnel pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Improvado User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      44

      18

      0

      0

      0

      69

      31

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 62 reviews, with strong overall satisfaction.

      What buyers like

      • Comprehensive lead tracking
      • Video optimization tools
      • Automates email campaigns

      Common complaints

      • Complex interface for beginners
      • Can be overwhelming with features
      • Higher cost for small businesses

      Buyer sentiment

      Buyer sentiment is positive across 100 reviews, with strong overall satisfaction.

      What buyers like

      • Automated data collection
      • Real-time insights
      • Over 500 integrations

      Common complaints

      • Can be overwhelming for beginners
      • Integration setup may take time
      • Limited customization options

      Pros and Cons

      • Offers a wide range of features for comprehensive marketing.

      • Video optimization tools enhance lead generation efforts.

      • Automation capabilities save time and improve efficiency.

      • Interface may be complex for new users.

      • Feature overload can be overwhelming.

      • Comprehensive integration options

      • Real-time insights enhance decision-making

      • User-friendly design for quick adoption

      • Initial setup may be complex

      • Overwhelming for users new to analytics

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Improvado or Funnel? Tell buyers what actually differs.

      List of Customers

      Customers

      No Customers information available.

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      Media and Screenshots

      Screenshots

      Marketing Data screenshot

      7 Screenshots

      Funnel - Automated Data Collection

      4 Screenshots

      Videos

      video-0

      4 Videos

      video-0

      2 Videos

      Top Alternatives to Improvado and Funnel in 2026

      Expand your shortlist

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Compare similar software options

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Improvado or Funnel?
      Improvado and Funnel are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific Marketing Analytics Software needs.
      Do Improvado and Funnel offer a free trial?
      Funnel offers a free trial. Improvado does not.
      What is the starting price of Improvado vs Funnel?
      Improvado starts at Contact for pricing. Funnel starts at $399 /Month.
      What are the top alternatives to Improvado?
      Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.
      What are the top alternatives to Funnel?
      Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.