Improvado vs Funnel Comparison
Improvado
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…
Funnel
Starting at $399 /Month
- Free Trial
- Large Enterprises
- Medium Business
"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…
Improvado vs Funnel — at a glance
| Feature | Improvado | Funnel |
|---|---|---|
| Rating | 4.3 / 5 | 4.3 / 5 |
| Reviews | 120 | 86 |
| Starting price | Contact for pricing | $399 /Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | — | Available |
| Support modes | Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR |
| Data residency | US | Global |
Key differences between Improvado and Funnel
- Pricing: Funnel starts at $399 /Month. Improvado pricing is not publicly listed.
- Free trial: Funnel offers a free trial; Improvado does not.
- Deployment: Improvado supports SaaS/Web/Cloud; Funnel supports SaaS/Web/Cloud.
Improvado vs Funnel — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Free PDF comparison
Download this Improvado vs Funnel comparison
Get the full side-by-side as a PDF — these picks plus the top Marketing Analytics Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Improvado typically suits Large Enterprises and Medium Business. Funnel tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado | "Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel |
|---|---|---|
Entry Level Pricing |
|
|
Free Trial Availability |
| |
User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Improvado and Funnel Compare on Features?
Total Features | 5 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Improvado and Funnel on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Starting From |
|
|
Pricing Plans |
|
|
Pricing Page | Pricing information not available | ![]() |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
Improvado User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 62 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 100 reviews, with strong overall satisfaction. What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | ![]() Trivago ![]() Sas ![]() Pipedrive |
|---|
Media and Screenshots
Screenshots | ![]() 7 Screenshots | ![]() 4 Screenshots |
|---|---|---|
Videos | ![]() 4 Videos | ![]() 2 Videos |
Top Alternatives to Improvado and Funnel in 2026
Alternatives |
|---|
Related Blogs and Articles for Marketing Analytics Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Improvado or Funnel?
- Improvado and Funnel are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific Marketing Analytics Software needs.
- Do Improvado and Funnel offer a free trial?
- Funnel offers a free trial. Improvado does not.
- What is the starting price of Improvado vs Funnel?
- Improvado starts at Contact for pricing. Funnel starts at $399 /Month.
- What are the top alternatives to Improvado?
- Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.
- What are the top alternatives to Funnel?
- Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.




















