NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Funnel.io vs Improvado Comparison

Last updated:

Funnel.io

4.5(90 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scorin…

Improvado

4.5(42 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…

Funnel.io leads on user satisfaction with a 4.5-star rating across 90 reviews.

Funnel.io vs Improvado — at a glance

FeatureFunnel.ioImprovado
Rating4.5 / 54.5 / 5
Reviews9042
Starting priceContact for pricingContact for pricing
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable—
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2SOC 2, GDPR
Data residencyGlobalUS

Key differences between Funnel.io and Improvado

  • Free trial: Funnel.io offers a free trial; Improvado does not.
  • User satisfaction: Funnel.io scores higher with a 4.5-star average.
  • Deployment: Funnel.io supports SaaS/Web/Cloud; Improvado supports SaaS/Web/Cloud.

Funnel.io vs Improvado — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Funnel.io - Marketing Analytics Software
Talk to an expert
Talk to an expert
Improvado - Marketing Analytics Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Funnel.io vs Improvado comparison

Get the full side-by-side as a PDF — these picks plus the top Marketing Analytics Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Funnel.io vs Improvado: Biggest differences

Start here before you go deeper into features.

Funnel.io

Best for

Large Enterprises, Medium Business, Small Business

Improvado

Best for

Large Enterprises, Medium Business, Small Business

Funnel.io typically suits Large Enterprises and Medium Business. Improvado tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as ... Read More about Funnel.io

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.53

(90)

4.5

(42)
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Funnel.io and Improvado Compare on Features?

Total Features

5 Features

5 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Funnel.io and Improvado on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Funnel.io pricing

      Pricing information not available

      Funnel.io vs Improvado: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Funnel.io vs Improvado Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      —
      ✓ Yes

      Single Sign-On (SSO)

      —
      ✓ Yes

      Multi-Factor Auth (MFA)

      —
      ✓ Yes

      Data Encryption

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Funnel.io User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      66

      22

      1

      1

      0

      44

      18

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 90 reviews, with consistently positive feedback.

      What buyers like

      • Simplifies campaign tracking
      • User-friendly reporting dashboard
      • Real-time data aggregation

      Common complaints

      • Limited integrations with some platforms
      • Can be overwhelming for beginners
      • Pricing may be high for startups

      Buyer sentiment

      Buyer sentiment is very strong across 62 reviews, with consistently positive feedback.

      What buyers like

      • Comprehensive lead tracking
      • Video optimization tools
      • Automates email campaigns

      Common complaints

      • Complex interface for beginners
      • Can be overwhelming with features
      • Higher cost for small businesses

      Pros and Cons

      • Makes campaign tracking simple and efficient.

      • Real-time data helps marketers make informed decisions.

      • User-friendly design allows for easy navigation.

      • May not integrate with all marketing platforms.

      • Beginners might find it overwhelming initially.

      • Offers a wide range of features for comprehensive marketing.

      • Video optimization tools enhance lead generation efforts.

      • Automation capabilities save time and improve efficiency.

      • Interface may be complex for new users.

      • Feature overload can be overwhelming.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Funnel.io or Improvado? Tell buyers what actually differs.

      Funnel.io and Improvado Customers

      Customers

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      No Customers information available.

      Media and Screenshots

      Screenshots

      Funnel.io

      3 Screenshots

      Marketing Data screenshot

      7 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      4 Videos

      Top Alternatives to Funnel.io and Improvado in 2026

      Expand your comparison

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Compare similar software options

      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Funnel.io or Improvado?
      Funnel.io edges out the other on user ratings (4.5 vs 4.5). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Funnel.io and Improvado offer a free trial?
      Funnel.io offers a free trial. Improvado does not.
      What is the starting price of Funnel.io vs Improvado?
      Funnel.io starts at Contact for pricing. Improvado starts at Contact for pricing.
      What are the top alternatives to Funnel.io?
      Top alternatives to Funnel.io include Windsor.ai, Funnel, Digivizer, TapAnalytics, Improvado.
      What are the top alternatives to Improvado?
      Top alternatives to Improvado include TapAnalytics, Windsor.ai, Digivizer, Funnel.io, Adverity.