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HubSpot Service Hub vs Apptivo vs Bigin by Zoho CRM Comparison

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HubSpot Service Hub

4.3(849 reviews)

Starting at $45 /Month

  • Large Enterprises
  • Medium Business

HubSpot Service Hub is the all-in-one help desk software that makes it easy for users to create and manage inbound support requests in just a few clicks. This cloud-based solution integrates with HubSpot CRM to keep in t…

Apptivo

4.1(145 reviews)

Starting at $8 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features can be flexibly configured to as…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

HubSpot Service Hub leads on user satisfaction with a 4.3-star rating across 849 reviews.

HubSpot Service Hub vs Apptivo vs Bigin by Zoho CRM — at a glance

FeatureHubSpot Service HubApptivoBigin by Zoho CRM
Rating4.3 / 54.1 / 54.3 / 5
Reviews849145119
Starting price$45 /Month$8 /User/Month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryHelp Desk SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobal

Key differences between HubSpot Service Hub and Apptivo

  • Pricing: HubSpot Service Hub starts at $45 /Month, while Apptivo starts at $8 /User/Month.
  • Free trial: Apptivo offers a free trial; HubSpot Service Hub does not.
  • Target audience: HubSpot Service Hub is built for Large Enterprises and Medium Business, while Apptivo targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: HubSpot Service Hub scores higher with a 4.3-star average.
  • Deployment: HubSpot Service Hub supports SaaS/Web/Cloud; Apptivo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare HubSpot Service Hub vs Apptivo vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Help Desk Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot Service Hub - Help Desk Software
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Apptivo - CRM Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

HubSpot Service Hub

Best for

Large Enterprises, Medium Business, Small Business

Apptivo

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

HubSpot Service Hub typically suits Large Enterprises and Medium Business. Apptivo tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot Service Hub is the all-in-one help desk software that makes it easy for users to create and manage inbound support requests in just a few clicks. This cloud-based solution ... Read More about HubSpot Service Hub

Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features ... Read More about Apptivo

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $8 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.1/10

8.8/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50–500 Employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot Service Hub

  • Seamless Integration with HubSpot CRM: Provides a unified view of customer interactions, enhancing collaboration across sales, marketing, and service teams.
  • User-Friendly Interface: Designed with ease of use in mind, reducing the learning curve for new users and facilitating quick adoption.
  • Robust Automation and Workflow Tools: Offers tools to automate repetitive tasks, streamline processes, and ensure consistent service delivery.

Apptivo

No key benefits available yet.

Best fit

Best fit

HubSpot Service Hub

  • 50–500 Employees
  • Technology, SaaS, E-commerce, Education, Healthcare
  • Customer Support Manager, IT Support Specialist, Help Desk Administrator, Operations Manager, Customer Success Manager

Apptivo

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot Service Hub

  • Users have reported that HubSpot Service Hub offers limited customization capabilities, particularly in tailoring workflows and ticketing systems to specific business needs. This can be a drawback for organizations requiring more flexible configurations.
  • Many advanced features, such as detailed reporting, automation, and AI-driven insights, are gated behind higher-tier plans like the Enterprise subscription. This pricing structure may make it less accessible for smaller businesses or those with limited budgets.
  • Some users have found it challenging to manage workflows that involve multiple departments or teams, especially when communication moves to email and isn't always logged back into the ticketing system. This can lead to visibility issues and missed opportunities.

Apptivo

No alternatives guidance available yet.

Software Demo

Demo

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How do HubSpot Service Hub, Apptivo and Bigin by Zoho CRM Compare on Features?

Total Features

16 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare HubSpot Service Hub, Apptivo and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $45 , Billed Yearly
        • $8 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free

          • Contact management

          • Ticketing

          • Live chat

          Show more +

        • Starter

          • Includes features of Free tools, plus

          • Conversation routing

          • Simple ticket automation

          Show more +

        • Professional

          • Includes features of the Starter plan, plus

          • Service analytics

          • Customer feedback surveys

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        HubSpot Service Hub pricing
        Apptivo pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        HubSpot Service Hub vs Apptivo User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        750

        65

        5

        2

        0

        112

        40

        5

        3

        4

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 822 reviews, with strong overall satisfaction.

        What buyers like

        • Easy inbound support management
        • Integrates with HubSpot CRM
        • Configurable team roles

        Common complaints

        • Limited customization options
        • Can be complex for new users
        • Higher cost for advanced features

        Buyer sentiment

        Buyer sentiment is positive across 164 reviews, with strong overall satisfaction.

        What buyers like

        • Responsive and highly professional customer support team, consistently praised for their patience, knowledge, and availability at all times.
        • Highly customizable software that adapts to varying business needs, offering flexibility and scalability for both small and large enterprises.
        • Comprehensive set of CRM tools, including lead management, sales pipeline tracking, email syncing, and calendar integration, streamlining business operations.

        Common complaints

        • Overwhelming customization options and features may be complex for new users or non-technical individuals without adequate guidance.
        • Regular updates and changes can be difficult to follow, with insufficient notifications or clear documentation on updates.
        • Occasional sluggishness in the application, such as delays when switching pages or saving data, which can hinder productivity.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • **Seamless Integration with HubSpot CRM:** Provides a unified view of customer interactions, enhancing collaboration across sales, marketing, and service teams.

        • **User-Friendly Interface:** Designed with ease of use in mind, reducing the learning curve for new users and facilitating quick adoption.

        • **Robust Automation and Workflow Tools:** Offers tools to automate repetitive tasks, streamline processes, and ensure consistent service delivery.

        • May require training for new users.

        • Advanced features can increase costs significantly.

        • Web and mobile access ensures flexibility for users.

        • Customizable features cater to diverse business needs.

        • User-friendly interface promotes quick adoption.

        • May lack advanced CRM functionalities.

        • Customization can be challenging for some users.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Stella

        Stella

        Santa Cruz

        Santa Cruz

        gofundme Charity

        gofundme Charity

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        3 Screenshots

        Create Approval flow

        2 Screenshots

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, HubSpot Service Hub or Apptivo?
        HubSpot Service Hub edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do HubSpot Service Hub and Apptivo offer a free trial?
        Apptivo offers a free trial. HubSpot Service Hub does not.
        What is the starting price of HubSpot Service Hub vs Apptivo?
        HubSpot Service Hub starts at $45 /Month. Apptivo starts at $8 /User/Month.
        What are the top alternatives to HubSpot Service Hub?
        Top alternatives to HubSpot Service Hub include Zoho Desk, Freshservice, Freshdesk, Zendesk Support, Support Hub.
        What are the top alternatives to Apptivo?
        Top alternatives to Apptivo include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

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