HubSpot CRM vs Insightly vs Kajabi vs Story Chief Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…
Kajabi
Starting at $119 /Month
- Free Trial
- Medium Business
- Small Business
Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content inc…
Story Chief
Starting at $12 /Month
- Free Trial
- Large Enterprises
- Medium Business
StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing teams within an organization. Stor…
HubSpot CRM vs Insightly vs Kajabi vs Story Chief — at a glance
| Feature | HubSpot CRM | Insightly | Kajabi | Story Chief |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 4.2 / 5 | 4.6 / 5 | 4.5 / 5 |
| Reviews | 10,374 | 1,241 | 1,613 | 20 |
| Starting price | $45 /Month | $29 /User/Month | $119 /Month | $12 /Month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Freelancers / Consultants, Large Enterprises, Medium Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | CRM Software | Content Management Software | Content Management Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | Available | — | — |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR | SOC 2, GDPR | GDPR |
| Data residency | US | US | US | Global |
Key differences between HubSpot CRM and Insightly
- Pricing: HubSpot CRM starts at $45 /Month, while Insightly starts at $29 /User/Month.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Insightly targets Freelancers / Consultants and Large Enterprises.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs Insightly vs Kajabi vs Story Chief — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Best all-in-one platform for small businesses selling online courses and memberships.
- You want a simple, streamlined system to manage websites, courses, and sales funnels in one place.
- You are a small to mid-sized business owner or content creator needing easy setup and use.
- You value responsive, around-the-clock customer support and comprehensive tutorials for non-technical users.
- Your business requires extensive third-party app integrations or advanced customization options.
- You need transparent pricing upfront to facilitate straightforward budgeting decisions.
Best for streamlined multi-channel content creation and SEO guidance.
- You need simple, intuitive content editing with built-in SEO tips.
- Your team requires easy distribution across multiple social and publishing channels.
- You are a small to medium business focused on content or digital marketing.
- Your organization demands extensive template design customization.
- You require real-time simultaneous collaboration on content creation.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Insightly tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly | Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales ... Read More about Kajabi | StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing ... Read More about Story Chief |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.3/10 | 9.6/10 | 9.1/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | 1-50 employees51-500 employees | 1-50 employees51-500 employees | Small BusinessMedium Business |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
- Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
- Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
- Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
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How do HubSpot CRM, Insightly, Kajabi and Story Chief Compare on Features?
Total Features | 38 Features | 30 Features | 23 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare HubSpot CRM, Insightly, Kajabi and Story Chief on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US | 🇺🇸 US |
HubSpot CRM vs Insightly vs Kajabi User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with Kajabi’s all-in-one capabilities, ease of use, and customer support, though some desire more advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with StoryChief’s ease of use, SEO features, and multi-channel distribution, though some desire more customization and collaboration capabilities. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  4over LLC  Savanta  Atlanta Eats | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  13 Screenshots |  9 Screenshots | No screenshots available. |
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Videos |  2 Videos |  5 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Insightly?
- HubSpot CRM and Insightly are closely matched with equal user ratings of 4.2. The right choice depends on your team size, budget, and specific Content Management Software needs.
- Do HubSpot CRM and Insightly offer a free trial?
- Yes, both HubSpot CRM and Insightly offer a free trial.
- What is the starting price of HubSpot CRM vs Insightly?
- HubSpot CRM starts at $45 /Month. Insightly starts at $29 /User/Month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.