Groove vs EngageBay vs Outgrow vs ActiveCampaign Comparison
Groove
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…
EngageBay
Starting at $13.79 /User/Month
- Large Enterprises
- Medium Business
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
EngageBay leads on user satisfaction with a 4.9-star rating across 491 reviews.
Groove vs EngageBay vs Outgrow vs ActiveCampaign — at a glance
| Feature | Groove | EngageBay | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 550 | 491 | 377 | 1,826 |
| Starting price | Contact for pricing | $13.79 /User/Month | Contact for pricing | $15 /Month |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Sales Engagement Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Groove and EngageBay
- Pricing: EngageBay starts at $13.79 /User/Month. Groove pricing is not publicly listed.
- User satisfaction: EngageBay scores higher with a 4.9-star average.
- Deployment: Groove supports SaaS/Web/Cloud; EngageBay supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Groove vs EngageBay vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.
- You want a simple, streamlined sales engagement platform with medium setup complexity.
- Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
- You need effective email management and client interaction tracking via built-in Flows.
- Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
- You need transparent, fixed pricing without engaging sales for quotes.
Best all-in-one marketing automation and CRM for SMBs seeking affordability.
- You need a combined marketing automation, CRM, and helpdesk platform.
- Your team values an intuitive interface with robust analytics and reporting.
- You are a small to medium business looking for cost-effective growth tools.
- You require extensive developer customization and advanced technical control.
- Your business depends on complex integrations unsupported by the platform.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Groove: Best for medium-sized sales teams needing seamless Salesforce and Gmail integration. EngageBay: Best all-in-one marketing automation and CRM for SMBs seeking affordability.
Description | Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove | EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing ... Read More about EngageBay | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 9.4/10 | 9.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 100 to 1,000 employeesMedium Business | 1-200 employeesMedium Business | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
- Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
- Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.
- EngageBay combines marketing automation, CRM, and helpdesk functionalities in one platform, letting managers reduce complexity and improve productivity without managing multiple tools across departments.
- User-Friendly Interface: The intuitive design lets both administrators and team members easily work through the platform. This reduces the learning curve and allows users to use EngageBay's full capabilities quickly, maximizing return on investment.
- Analytics: EngageBay offers powerful analytics and reporting features that provide useful insights into customer behavior and campaign performance. Executives can make data-driven decisions that improve growth and strategies.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 100 to 1,000 employees
- Sales Automation, SaaS, Consulting, and Revtech
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1 to 200 employees
- Martech, SaaS, Sales Automation, Consulting, and Revtech
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
- Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
- A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.
- Users may seek alternatives due to specific feature gaps in EngageBay, such as advanced reporting capabilities or integration with specialized tools that better meet their unique business needs.
- Some businesses might find EngageBay's pricing structure less competitive compared to other platforms that offer similar or enhanced functionalities for a more budget-friendly solution.
- Companies with larger teams or complex workflows may look for alternatives that provide more robust project management features, enabling better collaboration and task tracking across departments.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |
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How do Groove, EngageBay, Outgrow and ActiveCampaign Compare on Features?
Total Features | 25 Features | 56 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Groove, EngageBay, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |  |
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Groove vs EngageBay vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with EngageBay’s ease of use, comprehensive features, and responsive support, though some find setup and advanced integrations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Uber  BBVA  |  Bitcoin  IdeasIgnite  Javier Mendoza |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  5 Screenshots |  8 Screenshots |
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Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Groove or EngageBay?
- EngageBay edges out the other on user ratings (4.9 vs 4.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Groove and EngageBay offer a free trial?
- Neither Groove nor EngageBay currently lists a free trial.
- What is the starting price of Groove vs EngageBay?
- Groove starts at Contact for pricing. EngageBay starts at $13.79 /User/Month.
- What are the top alternatives to Groove?
- Top alternatives to Groove include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Captavi.
- What are the top alternatives to EngageBay?
- Top alternatives to EngageBay include Outgrow, ActiveCampaign, CleverTap, Moosend, ActiveTrail.