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Gravity Forms vs Cognito Forms Comparison

Last updated:

Gravity Forms

4.7(202 reviews)

Starting at $59 /Year

  • Large Enterprises
  • Medium Business

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…

Cognito Forms

4.5(344 reviews)

Starting at $15 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, education and more.

Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.

SpotSaaS Analysis

Gravity FormsCognito Forms

The core difference is that Gravity Forms is tailored for developers seeking extensive customization and integration capabilities, while Cognito Forms offers a more straightforward and budget-friendly solution for users needing basic form functionality. Ideal buyers for Gravity Forms are web developers or designers, whereas Cognito Forms is suitable for users looking for an affordable and user-friendly form builder.

- Best for developers needing powerful online form creation - Offers extensive integrations and add-ons - Allows full control over form design using CSS - Ideal for small to medium-sized businesses - Price starts at $59 - Highly customizable to fit various needs

- Budget-friendly option starting at $15 - Suitable for users needing basic form functionality - User-friendly interface for easy setup - No specific company size requirements listed - Great for simple data collection needs - Limited customization compared to Gravity Forms

Gravity Forms vs Cognito Forms — at a glance

FeatureGravity FormsCognito Forms
Rating4.7 / 54.5 / 5
Reviews202344
Starting price$59 /Year$15 /Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareOnline Form Builder Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineOnline
CertificationsGDPR
Data residencyUS

Key differences between Gravity Forms and Cognito Forms

  • Pricing: Gravity Forms starts at $59 /Year, while Cognito Forms starts at $15 /Month.
  • Free trial: Cognito Forms offers a free trial; Gravity Forms does not.
  • User satisfaction: Gravity Forms scores higher with a 4.7-star average.
  • Deployment: Gravity Forms supports SaaS/Web/Cloud; Cognito Forms supports SaaS/Web/Cloud.

Gravity Forms vs Cognito Forms — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Gravity Forms - Online Form Builder Software
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Talk to an expert
Cognito Forms - Online Form Builder Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Gravity Forms

Best for developers needing powerful, customizable online form creation with extensive integrations.

Choose if
  • You are a web developer or designer wanting full control over form design using CSS.
  • You need a versatile form builder with a wide range of add-ons and third-party integrations.
  • Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
Consider alternatives if
  • You want extensive built-in styling options without writing any custom CSS.
  • Your business relies heavily on seamless integration with niche themes like Divi.

Cognito Forms

Best for

Large Enterprises, Medium Business, Small Business

Gravity Forms typically suits Large Enterprises and Medium Business. Cognito Forms tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms

Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, ... Read More about Cognito Forms

Entry Level Pricing

  • Starts from $59
  • Starts from $15

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.8/10

9.3/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Gravity Forms has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Gravity Forms and Cognito Forms Compare on Features?

Total Features

21 Features

22 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Gravity Forms and Cognito Forms on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $59
      • $15

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Gravity Forms pricing
      Cognito Forms pricing

      Other Details

      Organization Types supported

      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✗ No

      Data Encryption

      ✓ Yes

      Audit Logs

      ✗ No

      Data Residency

      🇺🇸 US

      Gravity Forms User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      106

      4

      0

      0

      0

      333

      9

      4

      1

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations.

      What buyers like

      • Versatility and power
      • Extensive integrations
      • User-friendly interface

      Common complaints

      • Backend user experience
      • Limited styling without CSS

      Buyer sentiment

      Buyer sentiment is very strong across 347 reviews, with consistently positive feedback.

      What buyers like

      • Easy to use and customize, even for beginners.
      • User-friendly interface with intuitive features.
      • Excellent customer support for assistance and issue resolution.

      Common complaints

      • Need more advanced support for customizations to avoid complexity.
      • Limited marketplace options for additional apps and connectors, restricting advanced functionalities.

      Pros and Cons

      • Powerful and versatile form creation capabilities

      • Extensive add-ons and integrations with popular services

      • User-friendly drag-and-drop interface suitable for beginners and developers

      • Backend interface could be improved for better user experience

      • Limited styling options without custom CSS

      • Easy to use and customize, even for beginners.

      • User-friendly interface with intuitive features.

      • Excellent customer support for assistance and issue resolution.

      • Need more advanced support for customizations to avoid complexity.

      • Limited marketplace options for additional apps and connectors, restricting advanced functionalities.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Nike

      Nike

      Airbnb

      Airbnb

      NASA

      NASA

      No Customers information available.

      Media and Screenshots

      Screenshots

      Drag and Drop Form Builder screenshot

      3 Screenshots

      No screenshots available.

      Videos

      No videos available.

      video-0

      3 Videos

      Top Alternatives to Gravity Forms and Cognito Forms in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Related Blogs and Articles for Online Form Builder Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Gravity Forms or Cognito Forms?
      Gravity Forms edges out the other on user ratings (4.7 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Gravity Forms and Cognito Forms offer a free trial?
      Cognito Forms offers a free trial. Gravity Forms does not.
      What is the starting price of Gravity Forms vs Cognito Forms?
      Gravity Forms starts at $59 /Year. Cognito Forms starts at $15 /Month.
      What are the top alternatives to Gravity Forms?
      Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.
      What are the top alternatives to Cognito Forms?
      Top alternatives to Cognito Forms include Formsite, Formstack, Google Forms, Gravity Forms, Jotform.

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