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Datorama vs Funnel Comparison

Last updated:

Datorama

4.2(351 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more t…

Funnel

4.3(86 reviews)

Starting at $1,999 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…

Funnel leads on user satisfaction with a 4.3-star rating across 86 reviews.

Datorama vs Funnel — at a glance

FeatureDatoramaFunnel
Rating4.2 / 54.3 / 5
Reviews35186
Starting priceContact for pricing$1,999 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2SOC 2, GDPR
Data residencyGlobalGlobal

Key differences between Datorama and Funnel

  • Pricing: Funnel starts at $1,999 /Month. Datorama pricing is not publicly listed.
  • User satisfaction: Funnel scores higher with a 4.3-star average.
  • Deployment: Datorama supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Funnel supports SaaS/Web/Cloud.

Datorama vs Funnel — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Datorama - Marketing Analytics Software
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Talk to an expert
Funnel - Marketing Analytics Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Datorama

Best for

Large Enterprises, Medium Business, Small Business

Funnel

Best for

Large Enterprises, Medium Business, Small Business

Datorama typically suits Large Enterprises and Medium Business. Funnel tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the ... Read More about Datorama

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel

Entry Level Pricing

  • Not Available
  • Starts from $1,999

Free Trial Availability

  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

4.3

(86)
Get pricing help
Get pricing help

Software Demo

Demo

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Compare Datorama and Funnel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $1,999

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      Funnel pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Datorama User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      56

      24

      7

      2

      0

      69

      31

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 89 reviews, with strong overall satisfaction.

      What buyers like

      • Optimizes marketing efforts
      • Comprehensive traffic analysis
      • User-friendly interface

      Common complaints

      • Limited features for non-marketers
      • May require training for full utilization
      • Pricing can be high for small teams

      Buyer sentiment

      Buyer sentiment is positive across 100 reviews, with strong overall satisfaction.

      What buyers like

      • Automated data collection
      • Real-time insights
      • Over 500 integrations

      Common complaints

      • Can be overwhelming for beginners
      • Integration setup may take time
      • Limited customization options

      Pros and Cons

      • Provides a wide range of tools for traffic optimization.

      • User-friendly design makes it accessible for all marketers.

      • Offers insights that can significantly improve sales performance.

      • May not cater to non-marketing professionals.

      • Some features may require additional training.

      • Comprehensive integration options

      • Real-time insights enhance decision-making

      • User-friendly design for quick adoption

      • Initial setup may be complex

      • Overwhelming for users new to analytics

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Unilever

      Unilever

      Pepsi

      Pepsi

      Pernod Ricard

      Pernod Ricard

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      Media and Screenshots

      Screenshots

      Beauty

      2 Screenshots

      Funnel - Automated Data Collection

      4 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Datorama and Funnel in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Datorama or Funnel?
      Funnel edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Datorama and Funnel offer a free trial?
      Yes, both Datorama and Funnel offer a free trial.
      What is the starting price of Datorama vs Funnel?
      Datorama starts at Contact for pricing. Funnel starts at $1,999 /Month.
      What are the top alternatives to Datorama?
      Top alternatives to Datorama include AgencyAnalytics, Vidooly, DashThis, Klipfolio Dashboard, DOMO.
      What are the top alternatives to Funnel?
      Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.

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