Crazy Egg vs Groupmail vs Campaigner vs Moosend Comparison
Crazy Egg
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and the…
Groupmail
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMai…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
Crazy Egg leads on user satisfaction with a 4.4-star rating across 120 reviews.
Crazy Egg vs Groupmail vs Campaigner vs Moosend — at a glance
| Feature | Crazy Egg | Groupmail | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.4 / 5 | 4.4 / 5 | 5.0 / 5 | 4.3 / 5 |
| Reviews | 120 | 14 | 2 | 416 |
| Starting price | Contact for pricing | Contact for pricing | $14 /month | Contact for pricing |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Heat Map Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — | Available | Available |
| Support modes | Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | — | GDPR | GDPR |
| Data residency | Global | Global | US | US |
Key differences between Crazy Egg and Groupmail
- User satisfaction: Crazy Egg scores higher with a 4.4-star average.
- Deployment: Crazy Egg supports SaaS/Web/Cloud; Groupmail supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Compare Crazy Egg vs Groupmail vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for visualizing user behavior to optimize web page conversions effectively.
- You need detailed heatmaps combined with easy A/B testing capabilities.
- Your team includes digital marketers, product managers, or UX/UI designers.
- You want strong, responsive customer support to assist with setup and usage.
- You require highly customizable or transparent pricing plans.
- You prefer a simple plug-and-play tool without technical setup complexity.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Crazy Egg typically suits Large Enterprises and Medium Business. Groupmail tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how ... Read More about Crazy Egg | GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in ... Read More about Groupmail | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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SpotScoreWhat's this? ↗ | 9.4/10 | 8.3/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50-500 employeesMedium Business | — | 50 to 500 employees | 1 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Visual Insights: With Crazy Egg, I can easily see where visitors click on my website, allowing me to understand their behavior in a visually intuitive way. This helps in optimizing layout and design for better user engagement.
- Heatmaps & Scrollmaps: Heatmaps and scrollmaps show which areas of your pages attract the most attention. Use this information to prioritize content placement and improve user experience.
- A/B Testing Made Easy: Crazy Egg simplifies A/B testing, letting administrators experiment with different page elements easily. This means you can make data-driven decisions that lead to higher conversion rates without the guesswork.
No key benefits available yet.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 50-500 employees.
- Digital Marketing, E-commerce, SaaS, Web Development, and Consulting.
- Digital Marketers, Product Managers, UX/UI Designers, E-commerce Managers, and Business Analysts.
No best-fit guidance available yet.
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Pricing exceeds budgets for startups under 10 employees — Hotjar and Microsoft Clarity offer free tiers with comparable heatmapping
- Interface requires training for non-technical users — competitors like Fullstory and Contentsquare prioritize simpler dashboards
- Missing advanced segmentation and custom event tracking — teams needing detailed funnel analysis often switch to Amplitude or Mixpanel
No alternatives guidance available yet.
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
Software Demo
Demo |
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How do Crazy Egg, Groupmail, Campaigner and Moosend Compare on Features?
Total Features | 6 Features | 19 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Crazy Egg, Groupmail, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
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GDPR | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Crazy Egg vs Groupmail vs Campaigner User Reviews & Rating Comparison
User Ratings | 4.4 (based on 14 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlighting valuable user behavior insights and excellent support, tempered by some technical and pricing concerns. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 14 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers | ![]() Crazy Egg_customers_0 ![]() Crazy Egg_customers_1 ![]() Crazy Egg_customers_2 | No Customers information available. | ![]() LG ![]() The UPS Store ![]() CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots | ![]() 7 Screenshots | ![]() 1 Screenshots |
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Videos | ![]() 3 Videos | ![]() 2 Videos |
Alternatives
Alternatives |
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Related Blogs and Articles for Email Marketing Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Crazy Egg or Groupmail?
- Crazy Egg edges out the other on user ratings (4.4 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Crazy Egg and Groupmail offer a free trial?
- Yes, both Crazy Egg and Groupmail offer a free trial.
- What is the starting price of Crazy Egg vs Groupmail?
- Crazy Egg starts at Contact for pricing. Groupmail starts at Contact for pricing.
- What are the top alternatives to Crazy Egg?
- Top alternatives to Crazy Egg include VWO Insights, VWO FullStack, Lucky Orange, Hotjar, Mouseflow.
- What are the top alternatives to Groupmail?
- Top alternatives to Groupmail include Campaigner, Moosend, SMTP, Polymail, Elastic Email.




























