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Crazy Egg vs Groupmail vs Campaigner vs Moosend Comparison

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Crazy Egg

4.4(120 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and the…

Groupmail

4.4(14 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMai…

Campaigner

5.0(2 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

Crazy Egg leads on user satisfaction with a 4.4-star rating across 120 reviews.

Crazy Egg vs Groupmail vs Campaigner vs Moosend — at a glance

FeatureCrazy EggGroupmailCampaignerMoosend
Rating4.4 / 54.4 / 55.0 / 54.3 / 5
Reviews120142416
Starting priceContact for pricingContact for pricing$14 /monthContact for pricing
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryHeat Map SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRGDPRGDPR
Data residencyGlobalGlobalUSUS

Key differences between Crazy Egg and Groupmail

  • User satisfaction: Crazy Egg scores higher with a 4.4-star average.
  • Deployment: Crazy Egg supports SaaS/Web/Cloud; Groupmail supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Compare Crazy Egg vs Groupmail vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Crazy Egg - Heat Map Software
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Groupmail
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Biggest differences

Start here before you go deeper into features.

Crazy Egg

Best for visualizing user behavior to optimize web page conversions effectively.

Choose if
  • You need detailed heatmaps combined with easy A/B testing capabilities.
  • Your team includes digital marketers, product managers, or UX/UI designers.
  • You want strong, responsive customer support to assist with setup and usage.
Consider alternatives if
  • You require highly customizable or transparent pricing plans.
  • You prefer a simple plug-and-play tool without technical setup complexity.

Groupmail

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

Crazy Egg typically suits Large Enterprises and Medium Business. Groupmail tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how ... Read More about Crazy Egg

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in ... Read More about Groupmail

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

9.4/10

8.3/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.43

(120)

4.4

(14)

Best Company Size

50-500 employeesMedium Business
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Crazy Egg

  • Visual Insights: With Crazy Egg, I can easily see where visitors click on my website, allowing me to understand their behavior in a visually intuitive way. This helps in optimizing layout and design for better user engagement.
  • Heatmaps & Scrollmaps: Heatmaps and scrollmaps show which areas of your pages attract the most attention. Use this information to prioritize content placement and improve user experience.
  • A/B Testing Made Easy: Crazy Egg simplifies A/B testing, letting administrators experiment with different page elements easily. This means you can make data-driven decisions that lead to higher conversion rates without the guesswork.

Campaigner

  • Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
  • Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

Crazy Egg

  • 50-500 employees.
  • Digital Marketing, E-commerce, SaaS, Web Development, and Consulting.
  • Digital Marketers, Product Managers, UX/UI Designers, E-commerce Managers, and Business Analysts.

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

Crazy Egg

  • Pricing exceeds budgets for startups under 10 employees — Hotjar and Microsoft Clarity offer free tiers with comparable heatmapping
  • Interface requires training for non-technical users — competitors like Fullstory and Contentsquare prioritize simpler dashboards
  • Missing advanced segmentation and custom event tracking — teams needing detailed funnel analysis often switch to Amplitude or Mixpanel

Groupmail

No alternatives guidance available yet.

Campaigner

  • Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
  • Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

Software Demo

Demo

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Step 1 of 4

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We tailor recommendations to companies your size.

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How do Crazy Egg, Groupmail, Campaigner and Moosend Compare on Features?

Total Features

6 Features

19 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Crazy Egg, Groupmail, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          Pricing information not available

          Groupmail pricing
          Campaigner pricingMoosend pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          Data Encryption

          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Crazy Egg vs Groupmail vs Campaigner User Reviews & Rating Comparison

          User Ratings

          4.4

          (based on 14 reviews)

          4.3

          (based on 416 reviews)

          Rating Distribution

          91

          34

          4

          4

          3

          0

          0

          0

          0

          0

          2

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlighting valuable user behavior insights and excellent support, tempered by some technical and pricing concerns.

          What buyers like

          • Ease of use
          • Customer support
          • Heatmap visualization

          Common complaints

          • Setup complexity
          • Application glitches

          Buyer sentiment

          Buyer sentiment is positive across 14 reviews, with strong overall satisfaction.

          What buyers like

          • Easy to use
          • Professional newsletter designs
          • Customer engagement tools

          Common complaints

          • Limited automation options
          • Basic reporting features
          • No free version available

          Buyer sentiment

          Buyer sentiment is very strong across 2 reviews, with consistently positive feedback.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • Provides valuable visual insights through heatmaps and user behavior analysis

          • Intuitive and user-friendly interface accessible without technical expertise

          • Excellent and responsive customer support

          • Setup and customization of snapshots can be complex, especially for advanced tracking

          • Application glitches and inconsistencies in loading times reported by some users

          • User-friendly interface for quick setup

          • Strong design capabilities for professional newsletters

          • Effective customer engagement features

          • Limited automation compared to competitors

          • Basic analytics may not meet all needs

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Crazy Egg, Groupmail, Campaigner, or Moosend? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Crazy Egg_customers_0

          Crazy Egg_customers_0

          Crazy Egg_customers_1

          Crazy Egg_customers_1

          Crazy Egg_customers_2

          Crazy Egg_customers_2

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          Crazy Egg Demo -

          7 Screenshots

          Dashboard

          1 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Crazy Egg or Groupmail?
          Crazy Egg edges out the other on user ratings (4.4 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Crazy Egg and Groupmail offer a free trial?
          Yes, both Crazy Egg and Groupmail offer a free trial.
          What is the starting price of Crazy Egg vs Groupmail?
          Crazy Egg starts at Contact for pricing. Groupmail starts at Contact for pricing.
          What are the top alternatives to Crazy Egg?
          Top alternatives to Crazy Egg include VWO Insights, VWO FullStack, Lucky Orange, Hotjar, Mouseflow.
          What are the top alternatives to Groupmail?
          Top alternatives to Groupmail include Campaigner, Moosend, SMTP, Polymail, Elastic Email.