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CleverTap vs OutreachPlus vs Campaigner vs Moosend Comparison

Last updated:

CleverTap

4.5(229 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…

OutreachPlus

4.2(4 reviews)

Starting at $19 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

OutreachPlus is an email marketing tool for sales and marketing teams that need to send targeted broadcast campaigns — announcements, newsletters, and promotional offers — to segmented audiences. It provides tracking and…

Campaigner

5.0(2 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

CleverTap leads on user satisfaction with a 4.5-star rating across 229 reviews.

CleverTap vs OutreachPlus vs Campaigner vs Moosend — at a glance

FeatureCleverTapOutreachPlusCampaignerMoosend
Rating4.5 / 54.2 / 55.0 / 54.3 / 5
Reviews22942416
Starting priceContact for pricing$19 /Month$14 /monthContact for pricing
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMobile Analytics SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSUSUS

Key differences between CleverTap and OutreachPlus

  • Pricing: OutreachPlus starts at $19 /Month. CleverTap pricing is not publicly listed.
  • User satisfaction: CleverTap scores higher with a 4.5-star average.
  • Deployment: CleverTap supports SaaS/Web/Cloud; OutreachPlus supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Compare CleverTap vs OutreachPlus vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CleverTap - Mobile Analytics Software
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OutreachPlus - Email Marketing Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

CleverTap

Best for

Large Enterprises, Medium Business, Small Business

OutreachPlus

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

CleverTap typically suits Large Enterprises and Medium Business. OutreachPlus tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap

OutreachPlus is an email marketing tool for sales and marketing teams that need to send targeted broadcast campaigns — announcements, newsletters, and promotional offers — to segmented ... Read More about OutreachPlus

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Not Available
  • Starts from $19 , Billed Yearly
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.8/10

8.3/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.2

(4)

Best Company Size

100 to 1,000 employees
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CleverTap

  • Personalized Customer Engagement: CleverTap lets your marketing team create experiences designed for each user, so communication feels relevant and timely, which drives higher engagement and loyalty.
  • Analytics and Insights: CleverTap's advanced analytics capabilities provide actionable insights into user behavior, letting you make data-driven decisions that improve your strategies and overall performance.
  • Easy Integration: CleverTap integrates smoothly with platforms you already use. You can unify your marketing efforts quickly without disrupting existing systems.

Campaigner

  • Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
  • Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

CleverTap

  • 100 to 1,000 employees
  • Martech, Fintech, eCommerce, SaaS, and Retail
  • often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

CleverTap

  • Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
  • Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
  • Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.

Campaigner

  • Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
  • Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

Software Demo

Demo

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Step 1 of 4

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How do CleverTap, OutreachPlus, Campaigner and Moosend Compare on Features?

Total Features

10 Features

17 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare CleverTap, OutreachPlus, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $19 , Billed Yearly
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Free

            • User Account – 1

            • Email Accounts- 1

            • Contact Database – 100

            Show more +

          • Solo

            • User Account – 1

            • Email Accounts- 3

            • Contact Database – unlimited

            Show more +

          • Multi-User

            • User Account – 10

            • Email Accounts- unlimited

            • Contact Database – unlimited

            Show more +

          • Browse all pricing plans
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          CleverTap pricing
          OutreachPlus pricing
          Campaigner pricingMoosend pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          HIPAA

          ✗ No

          GDPR

          Data Encryption

          Data Residency

          🇺🇸 US

          CleverTap vs OutreachPlus vs Campaigner User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 416 reviews)

          Rating Distribution

          256

          38

          2

          0

          0

          4

          2

          0

          0

          0

          2

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 296 reviews, with consistently positive feedback.

          What buyers like

          • Campaign setup is straightforward, with clear analytics and reports.
          • AI supports personalized and targeted communication, including push notifications and email marketing.
          • Product management analytics interface gives a user-centric view of behavior data.

          Common complaints

          • Limited marketplace for additional apps and connectors, restricting advanced functionality.
          • The depth of features and customizations can be overwhelming for newcomers without proper guidance.

          Buyer sentiment

          Buyer sentiment is positive across 6 reviews, with strong overall satisfaction.

          What buyers like

          • Campaign tracking features
          • Targeted audience capabilities
          • User-friendly interface

          Common complaints

          • Limited automation options
          • Basic analytics
          • Higher learning curve

          Buyer sentiment

          Buyer sentiment is very strong across 2 reviews, with consistently positive feedback.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • User-friendly platform for setting up campaigns, with intuitive analytics and reports.

          • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.

          • Empowering user-centric product management with a comprehensive analytics interface.

          • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

          • The richness of features and customizations can be overwhelming for newcomers without proper support.

          • Effective tracking features help measure campaign success.

          • Audience targeting capabilities enhance marketing efforts.

          • User-friendly interface simplifies campaign management.

          • Limited automation features may hinder advanced users.

          • Analytics tools are basic and may lack depth.

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used CleverTap, OutreachPlus, Campaigner, or Moosend? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          No Customers information available.

          vhdigital

          vhdigital

          60secondmarketer

          60secondmarketer

          Tapadoo

          Tapadoo

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          screenshots

          8 Screenshots

          No screenshots available.

          Videos

          video-0

          1 Videos

          video-0

          3 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, CleverTap or OutreachPlus?
          CleverTap edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do CleverTap and OutreachPlus offer a free trial?
          Yes, both CleverTap and OutreachPlus offer a free trial.
          What is the starting price of CleverTap vs OutreachPlus?
          CleverTap starts at Contact for pricing. OutreachPlus starts at $19 /Month.
          What are the top alternatives to CleverTap?
          Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.
          What are the top alternatives to OutreachPlus?
          Top alternatives to OutreachPlus include Campaigner, Moosend, SMTP, Omnisend, Constant Contact.