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Campaigner vs Supermetrics Comparison

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Campaigner

5.0(2 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…

Supermetrics

4.1(221 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Campaigner leads on user satisfaction with a 5.0-star rating across 2 reviews.

Campaigner vs Supermetrics — at a glance

FeatureCampaignerSupermetrics
Rating5.0 / 54.1 / 5
Reviews2221
Starting price$14 /month$69 /User/Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryEmail Marketing SoftwareMarketing Analytics Software
Integrations7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRSOC 2
Data residencyUSGlobal

Key differences between Campaigner and Supermetrics

  • Pricing: Campaigner starts at $14 /month, while Supermetrics starts at $69 /User/Month.
  • User satisfaction: Campaigner scores higher with a 5.0-star average.
  • Deployment: Campaigner supports SaaS/Web/Cloud; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Campaigner vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Campaigner typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $14 , monthly
  • Starts from $69 , Billed Yearly

Free Trial Availability

SpotScore

What's this? ↗

8.8/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50 to 500 employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Campaigner

  • Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
  • Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
Best fit

Best fit

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
Watchouts

Reasons buyers look elsewhere

Campaigner

  • Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
  • Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Campaigner and Supermetrics Compare on Features?

Total Features

20 Features

4 Features

Unique Features

No unique features

No unique features

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Compare Campaigner and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $14 , monthly
      • $69 , Billed Yearly

      Pricing Plans

      • Essentials

        $14

        /month

        • Great for those wanting the basics of great email marketing

        • Drag and drop editor

        • Email templates

        Show more +

      • Advanced

        $35

        /month

        • Great for experienced users with advanced needs

        • Automation workflows - simple and multi-path

        • Advanced segmentation

        Show more +

      • Custom

        Custom

        • Great for those sending at scale

        • Full suite of features

        • Dedicated Account Management

        Show more +

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Campaigner pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No

      GDPR

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Campaigner User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2

      0

      0

      0

      0

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 2 reviews, with consistently positive feedback.

      What buyers like

      • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
      • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
      • Supports email and social channel integration for cohesive campaigns across platforms.

      Common complaints

      • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
      • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
      • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

      • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

      • Supports email and social channel integration for cohesive campaigns across platforms.

      • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

      • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Campaigner or Supermetrics? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      LG

      LG

      The UPS Store

      The UPS Store

      CLARINS

      CLARINS

      No Customers information available.

      Media and Screenshots

      Screenshots

      No screenshots available.

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      5 Videos

      Top Alternatives to Campaigner and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Campaigner or Supermetrics?
      Campaigner edges out the other on user ratings (5.0 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Campaigner and Supermetrics offer a free trial?
      Yes, both Campaigner and Supermetrics offer a free trial.
      What is the starting price of Campaigner vs Supermetrics?
      Campaigner starts at $14 /month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Campaigner?
      Top alternatives to Campaigner include Moosend, SMTP, Overloop CRM, Emercury, MoonMail.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.