Campaign Monitor vs Smoove vs Outgrow vs ActiveCampaign Comparison
Campaign Monitor
Starting at $10.80 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build data…
Smoove
Starting at Contact for pricing
- Medium Business
- Small Business
Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sa…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Smoove leads on user satisfaction with a 4.8-star rating across 17 reviews.
Campaign Monitor vs Smoove vs Outgrow vs ActiveCampaign — at a glance
| Feature | Campaign Monitor | Smoove | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.3 / 5 | 4.8 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 1,195 | 17 | 567 | 12,031 |
| Starting price | $10.80 /month | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Email Marketing Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Integrations | 10+ apps | — | — | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | US | Global | Global |
Key differences between Campaign Monitor and Smoove
- Pricing: Campaign Monitor starts at $10.80 /month. Smoove pricing is not publicly listed.
- Free trial: Campaign Monitor offers a free trial; Smoove does not.
- Target audience: Campaign Monitor is built for Freelancers / Consultants and Large Enterprises, while Smoove targets Medium Business and Small Business.
- User satisfaction: Smoove scores higher with a 4.8-star average.
- Deployment: Campaign Monitor supports SaaS/Web/Cloud; Smoove supports SaaS/Web/Cloud.
Compare Campaign Monitor vs Smoove vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for marketers seeking polished email design with strong segmentation and delivery.
- You need an easy drag-and-drop email builder with professional templates.
- You want advanced audience segmentation and behavioral targeting capabilities.
- Your team values reliable inbox deliverability and anti-spam measures.
- You require extensive multi-channel marketing automation beyond email campaigns.
- You have a large subscriber list and need a cost-effective solution at scale.
Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Campaign Monitor typically suits Freelancers / Consultants and Large Enterprises. Smoove tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, ... Read More about Campaign Monitor | Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, ... Read More about Smoove | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 9.4/10 | 8.8/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User-Friendly Interface: Campaign Monitor offers a clean and intuitive design, making it easy for team members at all levels to create and manage email campaigns without extensive training. You’ll appreciate how quickly you can get started.
- Powerful Segmentation & Personalization: With advanced segmentation tools, you can tailor your messages based on subscriber behavior and preferences. This means you’re not just sending emails; you’re delivering personalized experiences that drive higher engagement.
- Robust Analytics & Reporting: Gain valuable insights with detailed reports on open rates, click-through rates, and conversion metrics. You’ll find that the data-driven approach helps in refining your strategies for better results over time.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 1-500 employees
- Marketing Technology, E-commerce, Nonprofit, Education, SaaS
- Marketing Managers, Email Marketing Specialists, Content Creators, Digital Marketing Strategists, Nonprofit Fundraising Coordinators
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users may seek alternatives due to Campaign Monitor's pricing structure, which can be perceived as high for small businesses or startups, prompting a search for more budget-friendly email marketing solutions.
- Some users might find Campaign Monitor's feature set lacking in advanced automation capabilities, leading them to explore platforms that offer more robust automation tools for personalized customer engagement.
- Limited integration options with certain third-party applications can drive users to consider alternatives that provide seamless connectivity with their existing tech stack, enhancing overall marketing efficiency.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
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How do Campaign Monitor, Smoove, Outgrow and ActiveCampaign Compare on Features?
Total Features | 33 Features | 16 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Campaign Monitor, Smoove, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | — | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Campaign Monitor vs Smoove vs Outgrow User Reviews & Rating Comparison
User Ratings | 4.3 (based on 1195 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 4 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Adidas  TEDx  Airbnb | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Campaign Monitor or Smoove?
- Smoove edges out the other on user ratings (4.8 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Campaign Monitor and Smoove offer a free trial?
- Campaign Monitor offers a free trial. Smoove does not.
- What is the starting price of Campaign Monitor vs Smoove?
- Campaign Monitor starts at $10.80 /month. Smoove starts at Contact for pricing.
- What are the top alternatives to Campaign Monitor?
- Top alternatives to Campaign Monitor include Campaigner, Moosend, SMTP, iContact, Mailigen.
- What are the top alternatives to Smoove?
- Top alternatives to Smoove include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.