Which is better, Asana or Salesforce?

Salesforce edges out Asana based on user ratings across 710 reviews. That said, the best pick depends on your workflow — Asana may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Asana and Salesforce?

Key differences between Asana and Salesforce include pricing (Asana starts at $6.92 vs Salesforce at $25); target audience (Asana targets Large Enterprises while Salesforce serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Asana and Salesforce offer a Free trial?

Yes, both Asana and Salesforce offer a Free Trial.

Who are the typical users of Asana?

Asana is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Salesforce?

Salesforce is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Asana and Salesforce?

Pricing for Asana starts at $6.92/user/month, whereas Salesforce starts at $25/user/month.

What are the best alternatives to Asana?

Some top alternatives to Asana include Quickbase, Smartsheet, ClickUp, Jira, Basecamp.

What are the best alternatives to Salesforce?

Some top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.

Asana vs Salesforce vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Asana

4.3(17,902 reviews)

Starting at $6.92 /user/month

Free Trial
Large Enterprises
Medium Business

Asana is built for the way you work. It gives teams a single place to track work across projects and organize the full stream of activities—from brainstorming new ideas, to moving tasks forward, to updating colleagues ar…

View Pricing Read Reviews

Salesforce

4.5(710 reviews)

Starting at $25 /user/month

Free Trial
Freelancers / Consultants
Large Enterprises

Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

Salesforce leads on user satisfaction with a 4.5-star rating across 710 reviews.

Asana vs Salesforce vs Bigin by Zoho CRM — at a glance

Feature	Asana	Salesforce	Bigin by Zoho CRM
Rating	4.3 / 5	4.5 / 5	4.6 / 5
Reviews	17,902	710	294
Starting price	$6.92 /user/month	$25 /user/month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	Project Management Software	CRM Software	CRM Software
Integrations	—	13+ apps	—
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, GDPR, ISO 27001	SOC 2, HIPAA, GDPR, ISO 27001	—
Data residency	Global	Global	Global

Key differences between Asana and Salesforce

Pricing: Asana starts at $6.92 /user/month, while Salesforce starts at $25 /user/month.
Target audience: Asana is built for Large Enterprises and Medium Business, while Salesforce targets Freelancers / Consultants and Large Enterprises.
User satisfaction: Salesforce scores higher with a 4.5-star average.
Deployment: Asana supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Asana vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Project Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Asana (2562) Talk to an expert Talk to an expert	Salesforce (562) Talk to an expert Talk to an expert

Free PDF comparison

Download this Asana vs Salesforce vs Bigin by Zoho CRM comparison

Get the full side-by-side as a PDF — these picks plus the top Project Management Software tools, with verified ratings, pricing and features.

Side-by-side on pricing, features & ratings
Plus the category top 10, scored & ranked
Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Asana

Best for teams needing flexible, intuitive project and task management.

Choose if

You want a highly customizable workflow adaptable to diverse team needs.
Your team values strong collaboration tools like comments and real-time updates.
You need multiple project views including lists, boards, and timelines.

Consider alternatives if

Your organization requires advanced Agile reporting like BurnUps and sprint metrics.
You are a very large enterprise needing highly scalable, performance-optimized solutions.

Salesforce

Best for medium to large enterprises needing highly customizable CRM solutions.

Choose if

You require extensive customization to fit unique industry workflows.
Your team needs robust analytics and reporting for data-driven sales decisions.
You want seamless integration with numerous third-party applications and APIs.

Consider alternatives if

You are a small business or startup with a limited budget.
Your team lacks technical expertise or prior CRM experience.

Bigin by Zoho CRM

Best for

Small Business

Asana: Best for teams needing flexible, intuitive project and task management. Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions.

Description	Asana is built for the way you work. It gives teams a single place to track work across projects and organize the full stream of activities—from brainstorming new ideas, to moving tasks ... Read More about Asana	Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $6.92 , monthly	Starts from $25 , monthly	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
SpotScore What's this? ↗	9.7/10	9.8/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.3 (17902)	4.53 (710)	4.57 (294)
Best Company Size	10-50 employees51-1000 employees	50 to 10,000 employeesMedium to Large Enterprises	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Asana

Project Management: Asana helps teams organize their tasks and projects in one central location, letting managers track progress and meet deadlines without scattered communications.
With features like task assignments, comments, and file attachments, Asana helps team members communicate effectively, improving productivity and innovation.
Customizable Workflows: Whether you're managing marketing campaigns or software development sprints, Asana lets you design workflows that fit your team's specific needs, keeping everyone aligned on project goals.

Salesforce

Simplified Sales Processes: Salesforce simplifies the entire sales cycle, allowing teams to manage leads, opportunities, and customer interactions smoothly. I've seen firsthand how this leads to increased efficiency and higher conversion rates.
Analytics and Reporting: With Salesforce's analytics tools, managers can gain insights into performance metrics. This allows for informed decision-making based on real-time data, so strategies stay aligned with business goals.
Customizable Solutions: One of Salesforce's key features is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be designed for your specific industry needs. I often recommend using this flexibility for maximum impact.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Asana

10 to 1,000 employees
SaaS, Consulting, Marketing Technology (Martech), Project Management, and E-commerce
Project Managers, Marketing Coordinators, Product Managers, Team Leads, and Operations Managers

Salesforce

50 to 10,000 employees
Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Asana

Users may seek alternatives to Asana due to its pricing model, as some teams find it expensive compared to other project management tools that offer similar features at a lower cost.
Teams requiring more advanced reporting capabilities might explore alternatives, as Asana's reporting features can be limited for larger projects or organizations needing in-depth analytics.
Organizations with specific workflow needs may look for alternatives that offer greater customization options, allowing them to tailor the platform to fit unique project management requirements more effectively.

Salesforce

Pricing exceeds $165/month for most teams — buyers with <50 employees often switch to HubSpot CRM ($50/month) or Pipedrive ($59/month) for lower cost
Lacks pre-built templates for specific industries like real estate or nonprofits — teams needing vertical solutions add Zoho CRM or industry-specific alternatives
Requires 4–6 weeks of admin setup and training — companies wanting faster deployment choose Pipedrive or Monday.com Sales for quicker onboarding

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Get shortlist help from a software advisor

Independent advice — matched to your business
Understand the tradeoffs before you talk to vendors
Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Asana, Salesforce and Bigin by Zoho CRM Compare on Features?

Total Features	18 Features	10 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Asana, Salesforce and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$6.92 , monthly	$25 , monthly	$7 , Billed Yearly
Pricing Plans	Personal Free Get Started Collaborate with up to 10 teammates Unlimited tasks Unlimited projects Show more + Starter $8.5 /user/month Get Started Everything in Personal plus - Collaborate with up to 500 teammates Timeline view Show more +	Free Suite Free Get Started Easy setup with guided onboarding Lead, Account, Contact, and Opportunity Service Case Management & Simple Email Marketing Show more + Starter Suite $25 /user/month Get Started Everything in Free plus built-in Sales Flows and Lead Routing Email to Case Management Dynamic Email Marketing, Forms, and Analytics Show more + Pro Suite $100 /user/month Get Started Everything in Starter plus Enhanced Real-Time Chat Sales Quoting and Forecasting Greater Customization, Automation+ Access to AppExchange Show more +	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✗ No	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	✓ Yes
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🌐 Global	🌐 Global

Asana vs Salesforce User Reviews & Rating Comparison

User Ratings	4.3 (based on 17902 reviews)	4.53 (based on 710 reviews)	4.57 (based on 294 reviews)
Rating Distribution	2066 358 85 23 30	378 143 30 4 7	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and workflow customization, tempered by concerns over learning curve and pricing. What buyers like Ease of use Collaboration capabilities Workflow customization Common complaints Steep learning curve Premium pricing for advanced features	Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like Customizability Analytics and reporting Integration capabilities Common complaints High cost Steep learning curve	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	Intuitive and simple user interface enabling quick adoption Robust task and project management features including timelines, recurring tasks, and milestones Strong collaboration tools such as comments, file attachments, and real-time updates Steep learning curve for new users due to feature richness Key advanced features locked behind premium pricing, increasing cost for smaller teams	Highly customizable platform tailored to specific industry needs Robust reporting and analytics for data-driven decision-making Extensive integration capabilities with third-party apps and APIs Expensive licensing and additional feature costs Steep learning curve for new or non-technical users	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

Integrations

Integration with other apps	No Integration information available.	Xero 4.68 (4665 reviews) Stripe Payments 4.5 (2947 reviews) Microsoft Teams 4.3 (32097 reviews)	No Integration information available.

List of Customers

Customers	Vodafone Deloitte Google	BBVA Brunello Cucinelli Unilever	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	5 Screenshots	3 Screenshots
Videos	3 Videos	5 Videos

Alternatives

Alternatives	Quickbase Smartsheet 4.57 ClickUp 4.4	Bigin by Zoho CRM 4.57 Hubspot Marketing Hub 4.86 Dynamics 365 Marketing 4.2	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, Asana or Salesforce?: Salesforce edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Asana and Salesforce offer a free trial?: Yes, both Asana and Salesforce offer a free trial.
What is the starting price of Asana vs Salesforce?: Asana starts at $6.92 /user/month. Salesforce starts at $25 /user/month.
What are the top alternatives to Asana?: Top alternatives to Asana include Quickbase, Smartsheet, ClickUp, Jira, Basecamp.
What are the top alternatives to Salesforce?: Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.

Asana vs Salesforce vs Bigin by Zoho CRM Comparison

Asana

Salesforce

Bigin by Zoho CRM

Asana vs Salesforce vs Bigin by Zoho CRM — at a glance

Key differences between Asana and Salesforce

Compare Asana vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.

Asana

Salesforce

Download this Asana vs Salesforce vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Asana, Salesforce and Bigin by Zoho CRM Compare on Features?

Compare Asana, Salesforce and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Asana vs Salesforce User Reviews & Rating Comparison

Integrations

Integration with other apps

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions