Which is better, Amplitude or Mixpanel?

Amplitude edges out Mixpanel based on user ratings across 1,150 reviews. That said, the best pick depends on your workflow — Mixpanel may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Amplitude and Mixpanel?

Key differences between Amplitude and Mixpanel include pricing (Amplitude starts at undisclosed vs Mixpanel at $25); target audience (Amplitude targets Large Enterprises while Mixpanel serves Freelancers). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Amplitude and Mixpanel offer a Free trial?

Neither Amplitude nor Mixpanel offers a free trial.

Who are the typical users of Amplitude?

Amplitude is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Mixpanel?

Mixpanel is designed for Freelancers, Large Enterprises, Medium Business, Small Business.

What is the starting price of Amplitude and Mixpanel?

The starting price of Mixpanel is $25/Month. Pricing for Amplitude is unavailable.

What are the best alternatives to Amplitude?

Some top alternatives to Amplitude include Google Analytics, Mixpanel, Adjust, Localytics, AppLink.io.

What are the best alternatives to Mixpanel?

Some top alternatives to Mixpanel include SimilarWeb Pro, MoEngage, Google Analytics, CustomerEngagePro, Visitor Analytics.

Amplitude vs Mixpanel vs SimilarWeb Pro Comparison

Last updated: May 20, 2026

Amplitude

4.5(1,150 reviews)

Starting at Contact for pricing

Large Enterprises
Medium Business

Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact rather than opinion with qualitati…

View Pricing Read Reviews

Mixpanel

4.3(853 reviews)

Starting at $25 /Month

Freelancers
Large Enterprises

Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering…

View Pricing Read Reviews

SimilarWeb Pro

4.4(1,308 reviews)

Starting at Contact for pricing

Large Enterprises
Medium Business

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a…

View Pricing Read Reviews

Amplitude leads on user satisfaction with a 4.5-star rating across 1,150 reviews.

Amplitude vs Mixpanel vs SimilarWeb Pro — at a glance

Feature	Amplitude	Mixpanel	SimilarWeb Pro
Rating	4.5 / 5	4.3 / 5	4.4 / 5
Reviews	1,150	853	1,308
Starting price	Contact for pricing	$25 /Month	Contact for pricing
Free trial	No	No	No
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business
Category	Mobile Analytics Software	Web Analytics Software	Web Analytics Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud
API	Available	—	Available
Support modes	Online	Business Hours, Online	24/7 (Live rep)
Certifications	SOC 2, GDPR, ISO 27001	—	—
Data residency	Global	—	—

Key differences between Amplitude and Mixpanel

Pricing: Mixpanel starts at $25 /Month. Amplitude pricing is not publicly listed.
Target audience: Amplitude is built for Large Enterprises and Medium Business, while Mixpanel targets Freelancers and Large Enterprises.
User satisfaction: Amplitude scores higher with a 4.5-star average.
Deployment: Amplitude supports SaaS/Web/Cloud; Mixpanel supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Amplitude vs Mixpanel vs SimilarWeb Pro — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Amplitude (866) Talk to an expert Talk to an expert	Mixpanel (1134) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Amplitude

Best for mobile app teams needing deep user behavior and retention analytics.

Choose if

You need real-time, comprehensive mobile app performance data.
Your team requires flexible segmentation and funnel analysis for complex reports.
You want seamless integration with tools like MixPanel for enriched insights.

Consider alternatives if

You require extensive marketplace integrations and numerous third-party connectors.
Your team lacks onboarding support and may struggle with feature complexity.

Mixpanel

Best for

Freelancers, Large Enterprises, Medium Business

SimilarWeb Pro

Best for

Large Enterprises, Medium Business, Small Business

Amplitude typically suits Large Enterprises and Medium Business. Mixpanel tends to fit Freelancers and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact ... Read More about Amplitude	Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the ... Read More about Mixpanel	The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by ... Read More about SimilarWeb Pro
Entry Level Pricing	Not Available	Starts from $25	Not Available
Free Trial Availability	No free trial	No free trial	No free trial
SpotScore What's this? ↗	9.6/10	9.2/10	8.2/10
User Ratings Based on verified Spotsaas reviews	4.5 (1150)	4.3 (853)	4.41 (1308)
Best Company Size	Small BusinessMedium Business	50 to 5,000 employees	50 to 1,000 employees.
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Amplitude

No key benefits available yet.

Mixpanel

Data-Driven Decision Making: With Mixpanel, your team can make informed decisions based on real-time data. You'll gain insights into user behavior that drive actionable strategies.
Improved User Engagement: Mixpanel analyzes how users interact with your product to identify trends and optimize features. This increases user satisfaction and retention—goals every manager pursues.
Audience Segmentation: Not all users are the same. Mixpanel lets you segment your audience, creating personalized experiences for different groups and improving engagement.

SimilarWeb Pro

Comprehensive Market Insights: With SimilarWeb Pro, you gain access to a wealth of data that reveals market trends and competitive benchmarks. This allows managers and executives to make informed strategic decisions based on real-time insights.
Traffic Analysis Made Simple: I find it incredibly useful how SimilarWeb Pro breaks down website traffic sources, helping administrators understand where their audience is coming from. This clarity lets teams focus marketing efforts that drive engagement.
Competitive Intelligence at Your Fingertips: Executives can easily analyze competitors' online performance. By comparing key metrics, teams can identify strengths and weaknesses, positioning their company to compete effectively in the market.

Best fit

Amplitude

No best-fit guidance available yet.

Mixpanel

50 to 5,000 employees
Martech, SaaS, Fintech, E-commerce, and Product Management
Product Managers, Data Analysts, Marketing Managers, and Growth Hackers

SimilarWeb Pro

50 to 1,000 employees.
Industries include Digital Marketing, E-commerce, SaaS, Market Research, Consulting, and Competitive Intelligence.
Typical users are Marketing Analysts, Business Development Managers, Product Managers, Digital Strategists, and Competitive Intelligence Analysts.

Watchouts

Reasons buyers look elsewhere

Amplitude

No alternatives guidance available yet.

Mixpanel

Users may seek alternatives to Mixpanel due to budget constraints, as some businesses find the pricing structure to be higher than their analytics needs require, prompting a search for more cost-effective solutions.
The complexity of Mixpanel's interface can be overwhelming for smaller teams or startups, leading them to consider simpler, more user-friendly analytics platforms that offer essential features without the steep learning curve.
Some organizations might require specific integrations that Mixpanel does not support, making it necessary to explore alternatives that better fit their existing tech stack and operational workflows.

SimilarWeb Pro

Pricing exceeds budgets for startups and small teams — competitors like Semrush and Ahrefs offer lower-tier plans starting under $100/month
Interface complexity frustrates non-technical users — teams prefer Similarweb's competitors with simpler dashboards and fewer configuration steps
Reporting lacks industry-specific templates — businesses need pre-built reports for SaaS, e-commerce, or financial services rather than generic metrics

Software Demo

Demo		Mixpanel has not given any software demo yet If you're the owner of this profile, add your demo.Contact us

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How do Amplitude, Mixpanel and SimilarWeb Pro Compare on Features?

Total Features	5 Features	9 Features	5 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Amplitude, Mixpanel and SimilarWeb Pro on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	Not Available	$25	Not Available
Pricing Plans	Not Available	Not Available	Not Available
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Not Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—
HIPAA	✗ No	—
GDPR	✓ Yes	—
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	—
Data Encryption	✓ Yes	—
Audit Logs	✓ Yes	—
Data Residency	🌐 Global	—

Amplitude vs Mixpanel User Reviews & Rating Comparison

User Ratings	4.5 (based on 1150 reviews)	4.3 (based on 853 reviews)	4.41 (based on 1308 reviews)
Rating Distribution	758 99 5 4 0	860 240 29 2 3	932 282 17 5 72
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlights Amplitude's ease of use, powerful analytics features, and flexible reporting capabilities, with some concerns about complexity and limited integrations. What buyers like Ease of use Powerful user behavior insights Flexible segmentation and funnel options Common complaints Complexity for new users Limited marketplace integrations	Buyer sentiment Buyer sentiment is positive across 1134 reviews, with strong overall satisfaction. What buyers like Detailed event tracking and user funnels for in-depth insights into user behavior. Easy-to-use interface, suitable for users with varying technical backgrounds. Real-time data analysis capabilities for instant monitoring and decision-making. Common complaints Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features. Limited hands-on help available, which can be challenging for users seeking direct assistance with complex functionalities.	Buyer sentiment Buyer sentiment is positive across 1308 reviews, with strong overall satisfaction. What buyers like Market research and competitor analysis tools. User-friendly interface and easy implementation. Valuable insights for website analytics and competitor performance. Common complaints Learning curve for advanced features may be challenging for less tech-savvy users. Abundance of features and data may lead to information overload. Dashboard interface can be cumbersome when managing multiple tasks.
Pros and Cons	User-friendly and intuitive interface accessible to all users Powerful insights into user behavior, activation, retention, and engagement Wide range of segmentation and funnel options enabling complex reports Feature richness and customization can be complex for newcomers without support Limited selection of additional apps and connectors in the Marketplace	Detailed event tracking and user funnels for in-depth insights into user behavior. Intuitive and easy-to-use interface, suitable for users with varying technical backgrounds. Real-time data analysis capabilities for instant monitoring and decision-making. Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features. Limited hands-on help available, which can be challenging for users seeking direct assistance with complex functionalities.	Comprehensive market research and competitor analysis tools. User-friendly interface and easy implementation. Valuable insights for website analytics and competitor performance. Learning curve for advanced features may be challenging for less tech-savvy users. Abundance of features and data may lead to information overload.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

Media and Screenshots

Screenshots	16 Screenshots	13 Screenshots
Videos	1 Videos	No videos available.

Alternatives

Alternatives	Google Analytics 4.6 Mixpanel 4.3 Adjust 4.3	SimilarWeb Pro 4.41 MoEngage 4.3 Google Analytics 4.6	Google Analytics 4.6 Matomo 4.2 Visitor Analytics 4.4

Frequently asked questions

Which is better, Amplitude or Mixpanel?: Amplitude edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Amplitude and Mixpanel offer a free trial?: Neither Amplitude nor Mixpanel currently lists a free trial.
What is the starting price of Amplitude vs Mixpanel?: Amplitude starts at Contact for pricing. Mixpanel starts at $25 /Month.
What are the top alternatives to Amplitude?: Top alternatives to Amplitude include Google Analytics, Mixpanel, Adjust, Localytics, AppLink.io.
What are the top alternatives to Mixpanel?: Top alternatives to Mixpanel include SimilarWeb Pro, MoEngage, Google Analytics, CustomerEngagePro, Visitor Analytics.

Amplitude vs Mixpanel vs SimilarWeb Pro Comparison

Amplitude

Mixpanel

SimilarWeb Pro

Amplitude vs Mixpanel vs SimilarWeb Pro — at a glance

Key differences between Amplitude and Mixpanel

Compare Amplitude vs Mixpanel vs SimilarWeb Pro — and walk away knowing which one fits.

Amplitude

Mixpanel

Download this Amplitude vs Mixpanel vs SimilarWeb Pro comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Amplitude, Mixpanel and SimilarWeb Pro Compare on Features?

Compare Amplitude, Mixpanel and SimilarWeb Pro on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Amplitude vs Mixpanel User Reviews & Rating Comparison

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Web Analytics Software

Frequently asked questions