Affinity vs Dex vs Bigin by Zoho CRM Comparison
Affinity
Starting at Contact for pricing
- Financial Advisors
- Wealth Management Firms
Affinity is a relationship intelligence platform designed to help financial services professionals manage and leverage their networks effectively. It offers advanced contact and customer data management capabilities, ena…
Dex
Starting at $12 /Month
- Large Enterprises
- Medium Business
Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and reminders, help users stay in touch…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Affinity vs Dex vs Bigin by Zoho CRM — at a glance
| Feature | Affinity | Dex | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | — | — | 4.3 / 5 |
| Reviews | — | — | 119 |
| Starting price | Contact for pricing | $12 /Month | $7 /User/Month |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Financial Advisors, Wealth Management Firms, Enterprise | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | — | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available |
| Support modes | — | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | — | — | — |
| Data residency | US | US | Global |
Key differences between Affinity and Dex
- Pricing: Dex starts at $12 /Month. Affinity pricing is not publicly listed.
- Target audience: Affinity is built for Financial Advisors and Wealth Management Firms, while Dex targets Large Enterprises and Medium Business.
Compare Affinity vs Dex vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for financial professionals needing advanced relationship intelligence and privacy compliance.
- You want to centralize and automate relationship management
- You require a privacy-first CRM solution
- Your focus is on client engagement and workflow efficiency
- You need integrated accounting or tax management
- You require extensive financial transaction processing
Large Enterprises, Medium Business, Small Business
Small Business
Affinity typically suits Financial Advisors and Wealth Management Firms. Dex tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Affinity is a relationship intelligence platform designed to help financial services professionals manage and leverage their networks effectively. It offers advanced contact and customer ... Read More about Affinity | Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and ... Read More about Dex | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | Not Available | 7.7/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | — | — |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Affinity, Dex and Bigin by Zoho CRM Compare on Features?
Total Features | 6 Features | 11 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Affinity, Dex and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | — | ✗ No |
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Data Residency | 🇺🇸 US | 🇺🇸 US |
Affinity vs Dex User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | |
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Rating Distribution | No reviews available for this product | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Affinity's powerful relationship management and privacy features but note limited financial-specific functionalities. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Axios  TechCrunch  Combinator |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Affinity or Dex?
- Affinity and Dex are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific CRM Software needs.
- Do Affinity and Dex offer a free trial?
- Neither Affinity nor Dex currently lists a free trial.
- What is the starting price of Affinity vs Dex?
- Affinity starts at Contact for pricing. Dex starts at $12 /Month.
- What are the top alternatives to Affinity?
- Top alternatives to Affinity include Bigin by Zoho CRM, Insycle, Sales Bytes CRM, 4Degrees, Contacts+.
- What are the top alternatives to Dex?
- Top alternatives to Dex include Bigin by Zoho CRM, ClickUp, Zoho CRM, Interface 365, Thryv.