ActiveDEMAND vs Marketing 360 vs Outgrow vs ActiveCampaign Comparison
ActiveDEMAND
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool t…
Marketing 360
Starting at Contact for pricing
- Medium Business
- Small Business
Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and th…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
ActiveDEMAND leads on user satisfaction with a 4.2-star rating across 140 reviews.
SpotSaaS Analysis
ActiveDEMANDMarketing 360Outgrow
ActiveDEMAND stands out for its complex and customizable marketing automation features, making it ideal for mid-sized to large companies that need an all-in-one solution with advanced capabilities. In contrast, Marketing 360 is less defined in its offerings, suggesting it may cater to a broader audience but lacks the specific focus of ActiveDEMAND.
- Best for complex, customizable marketing automation - Integrated call tracking features - Suitable for companies with 51-500 or 500+ employees - Ideal for teams needing advanced workflow customization - Combines email, call tracking, and social media management - Flexible campaign configurations available
- Target audience and features not clearly defined - Potentially suitable for a broad range of businesses - Lacks specific advanced capabilities compared to competitors - Pricing and company size suitability not listed - May appeal to users seeking a simpler solution - Focus on general marketing needs rather than customization
ActiveDEMAND vs Marketing 360 vs Outgrow vs ActiveCampaign — at a glance
| Feature | ActiveDEMAND | Marketing 360 | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.2 / 5 | — | 4.7 / 5 | 4.5 / 5 |
| Reviews | 140 | — | 567 | 12,031 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | — | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | Global | Global | Global |
Key differences between ActiveDEMAND and Marketing 360
- Free trial: ActiveDEMAND offers a free trial; Marketing 360 does not.
- Target audience: ActiveDEMAND is built for Large Enterprises and Medium Business, while Marketing 360 targets Medium Business and Small Business.
- Deployment: ActiveDEMAND supports SaaS/Web/Cloud; Marketing 360 supports SaaS/Web/Cloud.
Compare ActiveDEMAND vs Marketing 360 vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for complex, customizable marketing automation with integrated call tracking.
- You need an all-in-one platform combining email, call tracking, and social media management.
- Your team requires advanced workflow customization and flexible campaign configurations.
- You want seamless CRM integration to align marketing and sales efforts effectively.
- You are a small business seeking simple, ready-to-use marketing automation solutions.
- Your team lacks dedicated marketing automation expertise to manage a steep learning curve.
Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
ActiveDEMAND typically suits Large Enterprises and Medium Business. Marketing 360 tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer ... Read More about ActiveDEMAND | Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It ... Read More about Marketing 360 | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 8.9/10 | 8.9/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 51-500 employees500+ employees | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
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How do ActiveDEMAND, Marketing 360, Outgrow and ActiveCampaign Compare on Features?
Total Features | 10 Features | 10 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ActiveDEMAND, Marketing 360, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | — |
Multi-Factor Auth (MFA) | — | — |
Data Encryption | — | — |
Audit Logs | — | — |
Data Residency | 🇺🇸 US | 🌐 Global |
ActiveDEMAND vs Marketing 360 vs Outgrow User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate ActiveDEMAND's comprehensive features and flexibility but often struggle with its complexity and outdated interface. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Connor  LeaderOne  Flowbird | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  8 Screenshots |  6 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveDEMAND or Marketing 360?
- ActiveDEMAND edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveDEMAND and Marketing 360 offer a free trial?
- ActiveDEMAND offers a free trial. Marketing 360 does not.
- What is the starting price of ActiveDEMAND vs Marketing 360?
- ActiveDEMAND starts at Contact for pricing. Marketing 360 starts at Contact for pricing.
- What are the top alternatives to ActiveDEMAND?
- Top alternatives to ActiveDEMAND include Outgrow, ActiveCampaign, CleverTap, Moosend, Act-On.
- What are the top alternatives to Marketing 360?
- Top alternatives to Marketing 360 include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.