ActiveCampaign vs AWeber vs Campaigner vs Moosend Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
AWeber
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
AWeber is a fully hosted suite of email marketing software. With AWeber's easy to use email marketing features, businesses can send and manage professional HTML newsletters, automatically deliver personalized email messa…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
ActiveCampaign vs AWeber vs Campaigner vs Moosend — at a glance
| Feature | ActiveCampaign | AWeber | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 5.0 / 5 | 4.3 / 5 |
| Reviews | 12,031 | 857 | 2 | 416 |
| Starting price | $29 /User/Month | Contact for pricing | $14 /month | Contact for pricing |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | GDPR | GDPR | GDPR |
| Data residency | Global | US | US | US |
Key differences between ActiveCampaign and AWeber
- Pricing: ActiveCampaign starts at $29 /User/Month. AWeber pricing is not publicly listed.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while AWeber targets Large Enterprises and Medium Business.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; AWeber supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare ActiveCampaign vs AWeber vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for small to medium businesses needing easy, automated email marketing.
- You want a user-friendly platform suitable for beginners and experienced marketers.
- You need powerful automation tools for targeted email sequences.
- You value robust real-time analytics to measure and improve campaign performance.
- You are a large enterprise requiring complex, multi-channel marketing automation.
- You need highly customizable or enterprise-grade marketing automation features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. AWeber: Best for small to medium businesses needing easy, automated email marketing.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | AWeber is a fully hosted suite of email marketing software. With AWeber's easy to use email marketing features, businesses can send and manage professional HTML newsletters, automatically ... Read More about AWeber | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.4/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 1-50 employeesMedium business | 50 to 500 employees | 1 to 500 employees |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- User-Friendly Interface: AWeber's intuitive design lets both experienced marketers and newcomers work through the platform easily, so anyone can set up and manage their email campaigns efficiently.
- Automation Tools: AWeber's automation features let you create targeted email sequences that engage subscribers at the right moments, helping nurture leads and improve conversions.
- Analytics and Reporting: AWeber provides detailed analytics and reporting tools that let you track performance metrics in real-time. This data helps you make informed decisions and optimize your campaigns for better results.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 1 to 50 employees
- Martech, SaaS, Consulting, E-commerce, and Content Creation
- Marketing Managers, Small Business Owners, Content Creators, and Email Marketing Specialists
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
- Users might consider alternatives to AWeber due to budget constraints, as some competitors offer similar features at a lower price point, making them more appealing for small businesses or startups.
- The need for more advanced automation features could prompt users to explore alternatives, especially if they require complex workflows that AWeber may not fully support.
- Some users may seek alternative solutions for enhanced integrations with other tools and platforms, as certain competitors provide a broader range of integrations that better fit their existing tech stack.
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
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How do ActiveCampaign, AWeber, Campaigner and Moosend Compare on Features?
Total Features | 30 Features | 24 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
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Compare ActiveCampaign, AWeber, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
ActiveCampaign vs AWeber vs Campaigner User Reviews & Rating Comparison
User Ratings | 4.2 (based on 857 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, effective automation, and strong analytics, with some concerns about pricing transparency and suitability for large enterprises. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography | No Customers information available. |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  4 Screenshots |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or AWeber?
- ActiveCampaign edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and AWeber offer a free trial?
- Yes, both ActiveCampaign and AWeber offer a free trial.
- What is the starting price of ActiveCampaign vs AWeber?
- ActiveCampaign starts at $29 /User/Month. AWeber starts at Contact for pricing.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to AWeber?
- Top alternatives to AWeber include Campaigner, Moosend, SMTP, Zoho Campaigns, Constant Contact.