ActiveCampaign vs Pinpointe vs Campaigner vs Moosend Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Pinpointe
Starting at $490 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your site, produced by a different…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
ActiveCampaign vs Pinpointe vs Campaigner vs Moosend — at a glance
| Feature | ActiveCampaign | Pinpointe | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.5 / 5 | 3.0 / 5 | 4.3 / 5 |
| Reviews | 12,031 | 101 | 595 | 416 |
| Starting price | $29 /User/Month | $490 /Month | $14 /month | Contact for pricing |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | GDPR | GDPR | GDPR |
| Data residency | Global | Global | US | US |
Key differences between ActiveCampaign and Pinpointe
- Pricing: ActiveCampaign starts at $29 /User/Month, while Pinpointe starts at $490 /Month.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Pinpointe targets Individuals and Freelancers / Consultants.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pinpointe supports SaaS/Web/Cloud.
Compare ActiveCampaign vs Pinpointe vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for medium to large marketing teams needing intuitive email campaigns.
- You want an easy drag-and-drop email builder with HTML editing options.
- You need comprehensive real-time analytics including click maps and quality scores.
- You value responsive expert customer support for campaign assistance.
- Your campaigns require multi-segment contact management beyond one segment per contact.
- You depend on third-party SMTP integrations for email sending.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Pinpointe: Best for medium to large marketing teams needing intuitive email campaigns.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your ... Read More about Pinpointe | The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.1/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 50-500 employeesMedium to large businesses | 50 to 500 employees | 1 to 500 employees |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Streamlined Email Campaign Management: With Pinpointe, we can easily create, manage, and track email campaigns all in one intuitive platform, saving valuable time and resources for your marketing team.
- Advanced Segmentation Tools: We love how Pinpointe allows us to segment our audience based on behavior and preferences, ensuring that every message resonates with the right group, which enhances engagement rates.
- Robust Analytics and Reporting: You’ll appreciate the comprehensive analytics that provide insights into campaign performance. This data empowers us to make informed decisions and optimize future strategies effectively.
- Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
- Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.
- Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
- Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 50 to 500 employees
- Martech, Revtech, SaaS, Consulting, and Digital Marketing
- Marketing Managers, Campaign Coordinators, Sales Managers, and Account Executives
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
- Users may seek alternatives to Pinpointe due to budget constraints, as some competing platforms offer similar features at a lower price point, making them more accessible for smaller businesses or startups.
- The need for enhanced customization options can drive users to explore alternatives. Some platforms provide more flexible templates and automation tools that better fit specific marketing strategies.
- Users looking for improved customer support might consider other solutions. Alternatives often boast more responsive service teams or comprehensive resources that can assist in resolving issues more efficiently.
- Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
- Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
- The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.
- Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
- Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
- Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.
Software Demo
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How do ActiveCampaign, Pinpointe, Campaigner and Moosend Compare on Features?
Total Features | 30 Features | 22 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
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Compare ActiveCampaign, Pinpointe, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
ActiveCampaign vs Pinpointe vs Campaigner User Reviews & Rating Comparison
User Ratings | 3 (based on 595 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Pinpointe’s ease of use, powerful segmentation, and detailed analytics, though some find the interface dated and segmentation limits restrictive. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Voxeo  NTP Software  Keynote |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  7 Screenshots |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Pinpointe?
- ActiveCampaign and Pinpointe are closely matched with equal user ratings of 4.5. The right choice depends on your team size, budget, and specific Email Marketing Software needs.
- Do ActiveCampaign and Pinpointe offer a free trial?
- Yes, both ActiveCampaign and Pinpointe offer a free trial.
- What is the starting price of ActiveCampaign vs Pinpointe?
- ActiveCampaign starts at $29 /User/Month. Pinpointe starts at $490 /Month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Pinpointe?
- Top alternatives to Pinpointe include Campaigner, Moosend, SMTP, Omnisend, Constant Contact.