Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Social Media Analytics Tools
YouScan leads the pack with a high rating of 4.6/5 from 261 reviews, indicating strong user satisfaction. Linktree follows closely with a 4.5/5 rating across a substantial 6,426 reviews, showcasing its widespread adoption. Synthesio also impresses with a 4.6/5 rating, albeit from a smaller pool of 175 reviews, suggesting a niche but highly satisfied user base.
Social media analytics tools help marketing teams and social media managers track, analyze, and optimize their social media performance. These tools are essential for businesses looking to enhance their online presence and engagement.
Quick picks for Social Media Analytics Tools
- Best overall — YouScan
- Best for large-scale adoption — Linktree
- Best for niche insights — Synthesio
- Best free option — Linktree
Who gets the most from Social Media Analytics Tools
- 1Social media managers analyzing audience engagement and scheduling content
- 2Marketing analysts tracking multi-platform social media metrics for brand management
- 3Freelancers managing multiple client social media accounts and performance reporting
How to choose Social Media Analytics Tools
If you need platform-specific insights, filter by supported social networks like Twitter-only or multi-platform. For budget-conscious buyers, filter by pricing transparency or availability of Free Trial. To prioritize advanced analytics, sort by features such as real-time monitoring or influencer relationship management.
Showing 1-20 out of 24

Tweepsmap
Maximize your Twitter impact with AI-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Tweepsmap?
Tweepsmap's AI-driven Twitter Analytics helps save time and grow audience engagement by providing actionable insights and an all-in-one Intelligent Publishing platform. Gain insights into your followers' interests and sentiment with in-depth analysis that offers targeted discussions. A Tweet ...
Read more about TweepsmapStarts from $7/Month when Billed Yearly, also offers free forever plan
Livedune
Maximize your social media impact with Livedune.
Best for: SMB teams · Mid-market · Enterprise
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What is Livedune?
The Livedune Platform is a desktop app for social media analytics, collaboration, and community management. Built with a user-first development approach and made for the everyday social media manager, Livedune is driven by the needs of its users. Livedune aims to help users become more ...
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What is Sotrender?
The Sotrender platform allows users to analyze over 50 social media platforms through an intuitive platform. This software allows users to obtain detailed, live information on their social media performance, and easily distribute this information through a visual dashboard. All of the data is ...
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What is YouScan?
YouScan is leading the way in visitor management software. Its ease of use and ability to accommodate flexibility in almost every sense of the word has allowed it to integrate flawlessly into businesses and organizations across the globe. Downloading YouScan grants you access to more than 100 ...
Read more about YouScanStarts from $1,000/Month

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What is Metricool?
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summaries of your activity online, comparing performance against your objectives ...
Read more about MetricoolStarts from $12/Month when Billed Yearly, also offers free forever plan

Synthesio
Empower your PR strategy with advanced analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is Synthesio?
Synthesio is the leading visitor management system for agencies and in-house corporate communications departments. It allows publishing houses to build better relationships with its influencers and journalists, to monitor their activities and have access to advanced analytics.
Read more about SynthesioSynthesio offers custom pricing plan

ListenFirst
Maximize your social media ROI with data-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is ListenFirst?
ListenFirst Media is the only comprehensive and affordable marketing analytics platform designed exclusively for social media. With ListenFirst Media, track multiple metrics from Facebook, Twitter, YouTube, Instagram and more - from one dashboard. Impress your boss with reports that will help ...
Read more about ListenFirstListenFirst offers custom pricing plan

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What is Rival IQ?
The Rival IQ social media analytics software platform has been developed by ComQi Technologies, comprised of a team of professionals with successful track records in application development and business intelligence. The robust and feature-rich product enables businesses to collect, aggregate, ...
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Tagembed
Uncover insights from social media conversations.
Best for: SMB teams · Mid-market · Enterprise
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What is Minter.io?
Minute.io is a simple way to track the time your team works on clients and projects. Whether you are quoted, or hourly, Minute.io makes it easy to create invoices with time worked for any client in the past year--even from multiple locations.
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Linktree
All-in-One Link in Bio Solution for Creators and Brands
Best for: SMB teams · Mid-market · Enterprise
What is Linktree?
Linktree is a versatile link-in-bio platform that enables creators, influencers, and businesses to share multiple destinations through a single, customizable link. Designed for social media-driven engagement, it helps users consolidate websites, online stores, videos, podcasts, events, and more ...
Read more about LinktreeStarts from $4/month when yearly, also offers free forever plan
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What is Iconosquare?
The Iconosquare software allows you to easily and effectively manage your social media accounts as well as your client websites. The software was designed to help you increase engagement, manage both personal and business related media, and schedule posts efficiently.
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quintly
Real-time social media analytics for better ROI.
Best for: SMB teams · Mid-market · Enterprise
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What is quintly?
The quintly API allows companies monitor, analyze and compare their social media activities in real-time. It's easy to integrate with your system and creates value for you and your customers.
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What is NoLimit?
NoLimit is a comprehensive digital conversation monitoring platform designed to help businesses and organizations gain deep insights into social media performance and public perception. Tailored for performance marketers, PR teams, agencies, brands, and government bodies, NoLimit enables users ...
Read more about NoLimitStarts from $84/month when monthly

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What is BuzzSumo?
BuzzSumo is a new breed of social media analytics software that combines Google Alerts with social media search, content curation and influencer engagement. The result is a simple to use dashboard that allows you to track content across the web from blogs, news and comments.
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What is Talkwalker?
The Talkwalker Social Media Tracking tool is the only SaaS (Software as a Service) platform allowing you to analyze more than 100,000 web based sources in real time by tracking social media conversations around your brand, website or keyword and seeing them in an easy-to-use dashboard. ...
Read more about TalkwalkerStarts from $9,000/Year

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What is CrowdTangle?
CrowdTangle is a powerful social media analytics software for teams and businesses. CrowdTangle tracks competitors, hashtags, user mentions and more to make data-driven decisions using the most advanced features of both Twitter and Instagram.
Read more about CrowdTangleCrowdTangle offers custom pricing plan

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What is Unmetric?
The Unmetric Widget enables you to "see" the conversations happening on your website. It tracks keywords, hashtags, mentions, phrases or even pages on the websites you want. It sends notifications of mentions via email and SMS messages. It also says who mentioned, what they mentioned and shows ...
Read more about UnmetricUnmetric offers custom pricing plan

Social Blade
Analyze your social media presence with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Social Blade?
Social Blade is social media analytics software that makes it easy to track your activity across multiple platforms. By displaying all of your video and social media activity in a single dashboard, we help you answer key questions about who is watching your videos and on which platforms.
Read more about Social BladeSocial Blade offers custom pricing plan
SocialRank
Effortlessly organize your social media presence.
Best for: SMB teams · Mid-market · Enterprise
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What is SocialRank?
SocialRank is a self-hosted platform that allows you to sort and filter multiple social media accounts based on specific attributes or properties. The list of sources supported includes Facebook, Twitter, YouTube, Instagram, Google+, LinkedIn, SoundCloud, Vimeo, Vine and Slack. SocialRank is ...
Read more about SocialRankStarts from $22/Month when Billed Yearly


