Lusha Pricing 2026: Plans, Credit Costs and What Phone Numbers Cost

Quick answer: Lusha has five plans. Free is $0 with 40 credits a month. Starter is $49.90 a month (400 credits) or $37.45 a month billed yearly. Pro starts at $69.90 a month (600 credits) or $52.45 billed yearly, and rises with the credits you pick. Premium starts at $399.90 a month (3,400 credits) or $299.95 billed yearly. Scale is custom. An email costs 1 credit and a phone number costs 5. Yearly billing saves 25%. Vendor-published in USD, checked September 2026 on lusha.com/pricing.

Lusha’s pricing page has a credit slider, so the price you see depends on how many credits you ask for. This guide lists the entry price of each plan, shows how Pro and Premium scale with credits, explains what a credit buys and works out what 1,000 contacts a month really costs.

How Much Does Lusha Cost per Month?

Plan	Monthly billing	Yearly billing (per month)	Credits at the entry price	Seats
Free	$0	$0	40 a month	1
Starter	$49.90	$37.45	400 a month, or 4,800 a year upfront	1
Pro	From $69.90	From $52.45	600 a month, or 7,200 a year upfront	Includes 2 free seats
Premium	From $399.90	From $299.95	3,400 a month, or 40,800 a year upfront	Includes 5 free seats
Scale	Custom	Custom	Custom annual credits	Custom

Vendor-published, checked September 2026. Lusha marks Premium “Most Popular” and Scale “Best value”. Spotsaas also has a plan summary at Lusha pricing on Spotsaas.

How Lusha’s Credit Slider Changes the Price

Starter is fixed. Pro and Premium scale in 200-credit steps on monthly billing (2,400 on yearly). These are sample points read from the slider:

Credits	Plan shown	Monthly billing	Yearly billing (per month)
600 a month / 7,200 a year	Pro	$69.90	$52.45
1,000 a month / 12,000 a year	Pro	$114.90	$87.45
2,000 a month / 24,000 a year	Pro	$227.40	$174.95
3,200 a month / 38,400 a year	Pro (maximum)	$362.40	$279.95
6,000 a month / 72,000 a year	Premium	$643.65	$494.95
10,000 a month / 120,000 a year	Premium (slider maximum)	$977.40	$794.95

Vendor-published, checked September 2026. On Pro, each extra 200 monthly credits adds $22.50. Past about 3,400 a month you move to Premium, where the per-credit price is lower. Beyond the slider, Scale promises “50%+ off price per credit” on a custom quote.

What Does a Lusha Credit Buy?

Lusha publishes a full credit breakdown on its pricing page:

What you use	Credits
1 verified email address	1
1 phone number	5
1 signal or premium data point (company or contact)	1
1 buying intent topic per company or contact	1
1 AI-recommended lead or account	1
1 de-anonymized website visitor (successfully identified)	2
API call or CSV export (1 to 25 results)	1
Export to CRM (1 result)	1
AI search (5 prompts)	1
Conversation intelligence (1 recorded call)	8

Vendor-published, checked September 2026. The 5-to-1 phone-to-email ratio is the lever that matters. It is cheaper than Apollo’s 8-to-1, but phones still dominate the bill for calling teams.

What 1,000 Contacts a Month Costs on Lusha

A worked example for one team pulling 1,000 contacts a month, using only the slider prices above. It assumes every reveal returns data.

Scenario	Credits per month	Plan on the slider	Monthly billing	Yearly billing
Emails only	1,000 × 1 = 1,000	Pro, 1,000 credits	$114.90 a month	$87.45 a month ($1,049.40 a year)
Email and phone for everyone	1,000 × (1 + 5) = 6,000	Premium, 6,000 credits	$643.65 a month	$494.95 a month ($5,939.40 a year)
Email for everyone, phone for 20%	1,000 + (200 × 5) = 2,000	Pro, 2,000 credits	$227.40 a month	$174.95 a month

Starter does not reach 1,000 contacts: its 400 monthly credits cover 400 emails or 80 phone numbers. The free plan’s 40 credits cover 40 emails or 8 phones.

What Each Lusha Plan Adds

Free: verified emails and phones, basic and advanced filters, company data, automated email sequences, and call recordings with AI insights. API access comes with strict rate limits.
Starter: adds contact and company lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro: adds 2 free seats, full API access, CSV enrichment, signals and webhooks. Monthly credits roll over up to 2x the monthly cap.
Premium: adds 5 free seats, advanced API, team management, credit allocation across users and 5 intent topics with unlimited results.
Scale: adds SSO, 25 intent topics, advanced compliance, priority support and a dedicated success team, with custom seats and credits.

Hidden Costs and Contract Terms

These come from Lusha’s own terms and conditions, checked September 2026:

Automatic renewal. Plans renew by default for a period equal to the original one, at the then-current price for your plan, and excluding any discount or promotion you got for the first term. A first-year promo price is not your renewal price.
Unused credits expire. Credits not used by the end of the term expire and do not roll over into the renewal term. (Monthly Pro and Premium plans do roll credits between months, up to 2x the monthly cap, within the term.)
No refunds. The terms state that all payments are non-refundable, and a used credit cannot be revoked or replaced.
Extra credits cost extra. Additional credits can be bought ad hoc for an additional fee.
Seat changes. If a user leaves your company their access ends and the seat can be reassigned, but there is no refund for the change.

What Is Better, Apollo or Lusha?

On list price for a solo seller who mostly emails, they are close: Apollo Basic is $49 billed annually with 30,000 credits a year, Lusha Pro with 12,000 credits a year is $87.45 a month billed yearly. Apollo gives more credits per dollar and includes sequencing and a dialer. Lusha’s phones cost 5 credits against Apollo’s 8, and its Chrome extension is the reason many reps pick it. For a head-to-head on price and features, see Apollo.io pricing.

Lusha vs ZoomInfo on Cost

The two sit at opposite ends of the market. Lusha publishes every self-serve price and lets you buy by card; ZoomInfo’s main platform is quote-only. Spend data from SpendHound, which tracks real contracts, shows the gap:

Company size	Lusha average annual spend	ZoomInfo average annual spend
50 to 1,000 employees	$3,967	$48,524
Over 1,000 employees	$34,629	$166,802

Averages hide a lot of variation in seats and credits, but the order of magnitude is consistent: a mid-size team typically spends less than a tenth as much on Lusha. What the extra money buys at ZoomInfo is breadth (intent, technographics, org charts, website visitor data) packaged into one contract. For the full breakdown, see ZoomInfo pricing.

Lusha Pricing for Teams

Seats are where Lusha’s plans differ most from per-seat tools like Apollo:

Free and Starter include 1 seat.
Pro includes 2 free seats, so two reps share one credit pool for the plan price.
Premium includes 5 free seats, plus team management and credit allocation, so a manager can cap how many credits each rep spends.
Scale has custom seats and adds SSO and a dedicated success team.

Because credits are pooled at the plan level, a five-person team that mostly emails can often run on one Premium plan without buying per-rep licences. Work out your team’s combined monthly email and phone reveals, set the slider to that number and compare the result with five seats of a per-seat tool.

Cheaper Lusha Alternatives

Apollo.io: more credits per dollar on Basic, plus sequencing. See Apollo.io pricing and our Apollo.io review.
RocketReach: annual plans include unlimited lookups (fair use applies) with limits on exports. See RocketReach pricing.
Prospeo: charges only when a verified email is found. See our Prospeo review.
Cognism: quote-based, known for phone-verified mobile data in Europe. See our Cognism guide.

For bigger-budget options, see our ZoomInfo alternatives.

How to Choose a Lusha Plan

Estimate phones separately. Monthly phones × 5 plus monthly emails × 1 gives your credit need.
Use the slider, not the headline price. Pro at $69.90 buys 600 credits; most teams need more.
Stay monthly until usage is stable. Yearly saves 25%, but unused credits expire at term end and payments are non-refundable.
Diary the renewal date. Renewal is automatic and at the current price without your first-term discount.
Go Premium for team controls. Credit allocation and team management are Premium features.

The Short Version

Lusha costs $0, $49.90, from $69.90 or from $399.90 a month (25% less billed yearly), plus a custom Scale plan. Emails cost 1 credit and phones 5, so 1,000 emails a month is $114.90 on Pro while 1,000 emails plus phones is $643.65 on Premium. Watch the auto-renewal clause.

Checked September 2026: prices and credit tiers read from lusha.com/pricing in monthly and yearly views (USD), credit costs from the same page’s credit breakdown, renewal and refund terms from Lusha’s terms and conditions. Confirm your exact price at checkout.

Frequently Asked Questions About Lusha Pricing

How much does Lusha cost per month?

Starter is $49.90, Pro starts at $69.90 and Premium starts at $399.90 on monthly billing. Billed yearly they drop to $37.45, $52.45 and $299.95 a month. Pro and Premium rise as you add credits.

Is Lusha free?

There is a free plan with 40 credits a month and one seat, no credit card required. That is enough for 40 emails or 8 phone numbers.

How many credits does a phone number cost on Lusha?

5 credits per phone number. An email is 1 credit.

Do Lusha credits roll over?

Within a term, monthly credits on Pro and Premium roll over up to twice the monthly cap. At the end of the term, unused credits expire and do not carry into the renewal, according to Lusha’s terms.

Does Lusha auto-renew?

Yes. Lusha’s terms say plans renew automatically for the same period at the then-current price for your plan, without first-term discounts. Cancel before the renewal date if you do not want another term.

Is it cheaper to pay Lusha yearly?

Yes, by 25%. Starter falls from $49.90 to $37.45 a month and Pro’s entry tier from $69.90 to $52.45. The trade-off: yearly credits are granted upfront, expire at the end of the term, and payments are non-refundable.

Is Lusha cheaper than ZoomInfo?

For small teams, yes. Lusha publishes self-serve prices from $37.45 a month. ZoomInfo’s main platform is quote-only; SpendHound’s customer data puts average SMB spend at $48,524 a year for ZoomInfo and $3,967 for Lusha.