10 Best Buyer Intent Data Providers in 2026 (Compared)

Bombora remains the default co-op intent source most platforms resell. 6sense and Demandbase lead dedicated ABM platforms built around intent scoring. G2 Buyer Intent and TechTarget Priority Engine capture real research behavior on their own sites. Spotsaas Buyer Intel adds first-party signal from Spotsaas’s own category and product pages.

The table below compares the ten providers on the axis that actually determines fit: whether the underlying signal is first-party (behavior on the vendor’s own property) or third-party (aggregated from a co-op or partner network), what triggers a topic score, and what a contract realistically costs. Pricing reflects publicly reported ranges from buyer-side sources — none of these vendors publish list prices — so treat every figure as a starting point for negotiation, not a rate card.

Provider	Data source / type	1st- or 3rd-party	Pricing (as of July 2026)	Contract minimum	Best for
Bombora	Data Co-op across 5,000+ consent-based publishers	Third-party	~$25K–$300K+/yr, median near $25K–$58K	Annual	Teams that want raw co-op data for their own stack
6sense	Proprietary AI models + aggregated third-party signals	Blended	$50K–$300K+/yr	Annual, 12–24 mo	Enterprise ABM with dedicated RevOps
Demandbase	Account-based scoring inside Demandbase One + ad-network signals	Blended	$24K–$300K+/yr, plus ~$29K onboarding	Annual	ABM advertising teams wanting intent tied to orchestration
ZoomInfo Intent	Streaming Intent (proprietary crawl) + Bombora overlay	Third-party	Base ~$15K–18K + add-on from ~$9K/yr; totals often $30K–$60K+	Annual	Teams already buying ZoomInfo contact data
G2 Buyer Intent	Buyer research activity on G2.com	First-party	Add-on ~$40K–$50K on $10K–$18K core; full packages near $87K/yr	Annual	Vendors with an active, reviewed G2 profile
TechTarget Priority Engine	Registered-user content engagement on TechTarget’s IT media network	First-party	$20K–$40K entry, up to $250K enterprise	Annual	Enterprise IT/tech vendors, long sales cycles
Dealfront (Leadfeeder)	De-anonymized visits to the vendor’s own website	First-party	Web Visitors $99–$1,199/mo; Platform from $399/mo	Monthly, discount on annual	SMBs wanting visitor ID before a co-op feed
Cognism Intent	Bombora-powered topics resold in Cognism’s Elevate plan	Third-party (Bombora-sourced)	~$25K/yr + ~$2,500/user, 12 topics included	Annual	Teams wanting contact data and intent together
HubSpot Breeze Intelligence (Clearbit)	CRM enrichment + third-party buyer intent signals	Blended	Free basic on Starter+ seats; real spend $1K–$5K+/mo	Annual (tied to HubSpot)	HubSpot-native teams avoiding a separate vendor
Spotsaas Buyer Intel	Visits, downloads, buyer requests on Spotsaas’s own pages	First-party	Not publicly listed; negotiated per category	Contact Spotsaas	Vendors wanting intent tied to one category, not company-wide

What is buyer intent data?

Buyer intent data is a signal that a specific company, and sometimes a specific person inside it, is actively researching a problem your product solves — before that company has filled out a form or talked to sales. It’s built from behavioral exhaust: search queries, content downloads, review-site comparisons, and website visits, matched back to a company (and often a buying-committee role) using IP resolution, cookies, or account-level login data.

First-party vs third-party intent data

The distinction that matters most when evaluating a provider is where the signal originates.

First-party intent data comes from activity on a channel the vendor controls directly — visits to your own website (Dealfront/Leadfeeder), research on a marketplace where you have a profile (G2 Buyer Intent), or content a buyer registers for directly (TechTarget Priority Engine). Because the vendor collected the behavior through a documented, direct relationship with the visitor, provenance is easier to defend to a privacy or legal team, and accuracy tends to be higher — there’s no aggregation layer guessing at company identity.

Third-party intent data is aggregated from a network the provider doesn’t own — a co-op of publisher sites (Bombora), a blend of partner feeds and inferred signals (6sense, Demandbase), or a resold version of someone else’s co-op (Cognism, much of ZoomInfo’s intent layer). It scales wider because it covers behavior across the open web, not just one property, but every hop between the original behavior and the topic score you see is a place accuracy and consent can degrade.

The main types of intent signals

Most providers pull from four categories of behavior, and knowing which one a vendor sells tells you what you’re actually buying.

Search-based signals track keyword research across the open web, surfacing topics a company is querying before it has engaged any vendor directly. Content-consumption signals capture downloads, webinar registrations, and article reads, usually gated behind a registration form — why TechTarget and content-syndication networks lean on this category. Review-site research signals, what G2 Buyer Intent (and to a lesser extent Capterra and TrustRadius) specializes in, track comparison views, competitor page visits, and category browsing by companies already evaluating software — arguably the highest-intent signal of the four, since the buyer is doing bottom-of-funnel comparison work. Website-visit signals de-anonymize traffic to your own domain, matching IP addresses or device identifiers to a company record; Dealfront/Leadfeeder and HubSpot Breeze Intelligence both work this way.

Most six-figure intent contracts blend two or three of these — a co-op feed for market-wide topic coverage, plus a first-party layer for the accounts already close enough to convert.

The 10 best intent data providers in 2026

The providers below split into three groups: co-op and blended third-party platforms built for account-based marketing, first-party platforms tied to a specific property (a review site, a media network, your own domain), and hybrid tools that bundle intent into a broader data or CRM product. Each entry notes who owns the company, where the signal actually comes from, and what current buyers report paying.

Bombora

Bombora is the co-op standard-bearer: an independently owned, privately held B2B data company that built its business on aggregating consent-based research behavior across more than 5,000 publisher websites rather than running its own media property or CRM. That co-op structure is its advantage and the reason several other vendors on this list resell its data — ZoomInfo and Cognism layer Bombora topics into their own products rather than building a competing network from scratch.

Data comes from IAB Transparency and Consent Framework-compliant tracking across the co-op’s publisher network, scored by topic (17,000+ tracked topics) at the company level.

Pricing runs custom-quoted, with entry-level Company Surge contracts starting near $25,000–$30,000 a year and enterprise audience deals climbing past $300,000, per buyer-reported figures compiled by MarketBetter in 2026.

The honest limitation: topic coverage depends on which publishers participate in the co-op for your category, so niche or vertical software topics can have thin data relative to broad categories like CRM or cybersecurity.

6sense

6sense is a privately held, venture-backed account-based marketing and “Revenue AI” platform — investors include Insight Partners, SoftBank Vision Fund 2, and Blue Owl, with a reported $5.2 billion valuation.

Its intent signal is blended: proprietary predictive models process what 6sense calls the Signalverse, a mix of first-party CRM and website activity plus third-party behavioral data from partner networks, scoring accounts on propensity to buy.

Reported 2026 pricing runs roughly $50,000 for smaller, single-module deployments to $300,000+ for enterprise contracts with expanded total-addressable-market coverage, per figures from Warmly and Vendr. Add implementation ($5,000–$50,000) and the RevOps headcount most teams need to run it, and first-year cost often runs two to three times the license fee.

The honest limitation: 6sense is built for organizations with a dedicated RevOps function to configure scoring models and act on signals — bought without that capacity, the intent layer mostly sits unused.

Demandbase

Demandbase is a privately held ABM platform — backed by Sageview Capital, Silver Lake Waterman, and Scale Venture Partners among others — now sold as a unified suite called Demandbase One that bundles advertising, sales intelligence, and intent data into one login.

Intent scoring blends account lists and tracked keywords against Demandbase’s own ad-network exposure data and third-party signals, with up to 13 months of historical intent depending on the plan.

Buyer-reported 2026 pricing starts around $24,000 a year for a basic ABM package and climbs past $300,000 for enterprise deployments, with onboarding alone running close to $29,000 and per-seat fees of $1,200–$3,000 beyond included seats, per Salesmotion.

The honest limitation: Demandbase leans toward advertising and orchestration first, intent data second — teams that only want the signal typically pay for platform layers they won’t use.

ZoomInfo Intent

ZoomInfo Intent sits inside ZoomInfo’s GTM Intelligence Platform — ZoomInfo Technologies is a public company (it changed its Nasdaq ticker from ZI to GTM in May 2025) best known for its contact database, with intent sold as an add-on.

The signal is hybrid: ZoomInfo’s own Streaming Intent, built on its acquisition of Clickagy, crawls web activity directly, then layers a Bombora partnership on top for co-op coverage.

Reported pricing starts with a base ZoomInfo contract around $15,000–$18,000 for a small seat count, with the intent module added from roughly $9,000 a year with topic limits; total spend commonly lands between $30,000 and $60,000-plus once add-ons are included.

The honest limitation: because intent is bolted onto a contact database product, the topic taxonomy is shallower than Bombora’s own, and topic caps mean you often pay more to track added categories than a dedicated intent platform.

G2 Buyer Intent

G2 Buyer Intent is a first-party add-on sold by G2, a privately held software review and comparison marketplace, layered onto a vendor’s existing Brand Package rather than sold standalone.

Because the signal comes from actual buyer behavior on G2.com — comparison views, category page visits, competitor profile checks — it captures companies at the point of active evaluation rather than earlier-funnel research, the main argument for paying a premium over co-op data. Our deep dive on G2 Buyer Intent pricing and alternatives breaks down the tier structure.

Reported 2026 pricing has Buyer Intent running $40,000–$50,000 a year on top of a $10,000–$18,000 core subscription, with full packages (core plus Review Growth plus Buyer Intent) reaching close to $87,000, per SyncGTM.

The honest limitation: the signal only exists for companies that show up on G2 — if your buyers research on Capterra, TrustRadius, or directly through search instead, this data won’t see them.

TechTarget Priority Engine

TechTarget Priority Engine is an intent and content-syndication platform owned by Informa TechTarget — TechTarget merged with Informa’s B2B digital business in a 2024 deal that made the combined entity part of publicly traded Informa plc.

Its signal is first-party and opt-in: content engagement (whitepapers, product comparisons, editorial content) across TechTarget’s technology media properties, tied to a claimed base of 32 million registered, opt-in buying-group members who’ve agreed to be identified.

Reported 2026 pricing starts at $20,000–$40,000 a year for a limited topic set, mid-market deployments at $50,000–$100,000, and enterprise IT vendors paying $75,000–$250,000 for full coverage, per AeroLeads. Multi-year commitments or content-syndication bundles typically earn 15–25% off the initial quote.

The honest limitation: the audience is IT and technology buyers specifically — a poor fit outside enterprise tech categories with long, committee-driven sales cycles.

Dealfront (Leadfeeder)

Dealfront rebranded back to Leadfeeder on March 24, 2026, reversing the 2023 merger of Leadfeeder (Finnish website visitor identification, founded 2012) and Echobot (German sales intelligence) that operated under the Dealfront name for three years. The company is privately held.

What it sells isn’t co-op intent data — it’s first-party website visitor identification, matching IP addresses and device signals to company records for traffic on your own domain, then layering prospecting and account intelligence modules on top.

The Web Visitors module (formerly “Leadfeeder”) starts at $99 a month for up to 50 identified companies and scales to $1,199 a month for 40,000 companies, with annual billing earning a 40% discount; the bundled Platform plan starts at $399 a month based on seats and credit volume.

The honest limitation: it only tells you about companies already visiting your site — it can’t surface prospects researching your category who haven’t found you yet, the core promise of co-op or review-site intent.

Cognism Intent

Cognism is a privately held, UK-based sales intelligence company (reported $436 million valuation as of its 2022 Series C) whose intent product isn’t proprietary — it’s Bombora-powered, a partnership Cognism discloses openly instead of a competing data network.

Intent is available on Cognism’s higher-tier Elevate plan, bundling 12 Bombora topics into the base contract with additional topics priced at $200–$400 a year each.

Reported 2026 pricing has the Grow plan running roughly $15,000/year platform fee plus $1,500 per user, and Elevate closer to $25,000/year plus $2,500 per user — a five-user Elevate team lands near $37,500 before extra intent topics, per Warmly.

The honest limitation: because the underlying signal is licensed Bombora data, teams already paying for Bombora directly (or through a reseller like ZoomInfo) are paying twice for the same topic scores — Cognism’s value is bundling intent with contact data, not a differentiated signal.

HubSpot Breeze Intelligence (formerly Clearbit)

HubSpot Breeze Intelligence is the product formerly known as Clearbit, following HubSpot’s acquisition of Clearbit in November 2023 and its rebrand in April 2024; HubSpot is a public company (NYSE: HUBS). Clearbit’s previously free standalone tools — the enrichment API, Connect, and the TAM calculator — were shut down as part of the transition.

The data model blends first-party HubSpot CRM activity with third-party enrichment and buyer-intent signals, surfaced as Smart Properties and intent scores inside the CRM.

As of 2026, basic enrichment ships free with paid HubSpot Starter+ seats, but Buyer Intent and Smart Properties draw down HubSpot Credits (3,000/month on Professional, 5,000/month on Enterprise, overages at $10 per 1,000 credits) — real-world mid-market spend for meaningful volume runs $1,000–$5,000+ a month, per MarketBetter.

The honest limitation: this works well only if you’re already committed to HubSpot as your CRM — an enrichment layer built into that ecosystem, not a standalone platform for any stack.

Spotsaas Buyer Intel

Spotsaas Buyer Intel is Spotsaas’s own first-party intent product, built from activity on Spotsaas’s category and product pages instead of a third-party co-op or resold feed. Spotsaas is a B2B software review and comparison platform where more than 2 million buyers researched software in the past year, across 24,578 products, 419 categories, and 12,400+ verified reviews scored with SpotScore.

Disclosure: this section covers Spotsaas’s own product. Buyer Intel works through three signal modes — resolved company visits to a category or product page, content-download leads from category guides, and self-qualified buyer requests where a company identifies itself and its requirements directly. Details are at spotsaas.com/buyer-intent.

Pricing isn’t published; it’s negotiated per category based on traffic volume and competitive density.

The honest limitation: Spotsaas’s traffic base is smaller than G2’s, so Buyer Intel is strongest when a vendor cares about one or two specific categories rather than company-wide coverage — a category-level signal, not a replacement for a co-op feed across an entire addressable market.

How to choose an intent data provider

The right provider depends less on data-quality claims — most platforms report similar directional accuracy — and more on how the signal maps to your sales motion, what your legal team will sign off on, and whether you can prove value before committing to an annual contract.

Match data source to your motion

Outbound account-based motions, where reps work a defined list of target accounts, benefit most from co-op or blended data like Bombora, 6sense, or Demandbase — the value is breadth: knowing which accounts on your list show research activity anywhere on the web, not just your own properties. Pair it with a tool that routes the signal to a rep fast, since third-party topic scores decay within days.

Category-capture motions, where the goal is showing up when a buyer is actively comparing vendors, are better served by first-party research signals — G2 Buyer Intent if your buyers evaluate on G2, TechTarget Priority Engine if you sell into IT, Spotsaas Buyer Intel if your category has meaningful volume on Spotsaas. These arrive later but convert at a noticeably higher rate, since the company has already self-selected into comparing options.

Website visitor tools like Dealfront/Leadfeeder sit in between — useful for both motions, but only after a prospect has already found your site.

Compliance questions to ask

Ask each vendor where the underlying behavioral data was collected and under what consent mechanism — a co-op like Bombora collects consent at the publisher level under the IAB’s Transparency and Consent Framework, which is defensible; unconsented bidstream data is not, and some vendors quietly source from it.

Ask whether the vendor can produce a data processing agreement and name every subprocessor touching the data before it reaches your CRM. Under GDPR and UK GDPR, you become the data controller once you act on the signal, so provenance gaps become your legal exposure.

Ask how identity resolution works: IP-to-company matching, used by most visitor-ID tools, has a materially higher false-positive rate on shared or VPN networks than login-based matching. Finally, confirm whether EU and UK data sits under a separate legal basis than US data — several providers still bundle both under one blanket consent claim.

How to pilot without a six-figure commitment

Start with the free or low-cost visitor-identification tier before signing a co-op contract — Dealfront/Leadfeeder’s free plan (unlimited users, up to 100 identified companies, 7 days of history) is enough to test whether de-anonymized visitor data changes how your team prioritizes follow-up, at zero cost.

If you already have a G2 profile with meaningful review volume, ask G2 for a time-boxed Buyer Intent trial tied to a specific quarter instead of the full annual Brand Package upgrade — buyers report more negotiating room on trial terms than on list price.

For co-op data, request a topic-coverage sample for your actual category before buying — Bombora, 6sense, and Demandbase will typically run a data audit showing real account-level hits, telling you in days whether the co-op has meaningful density in your space rather than after a year-long contract.

Whatever the pilot, define the success metric up front — a lift in reply or meeting-set rate on flagged accounts, not simply more data appearing in the CRM.

How much does intent data cost?

Intent data pricing clusters into three tiers, and knowing which tier a provider sits in matters more than any single quoted number, since none of these ten vendors publish list prices.

Entry-level tools — Dealfront/Leadfeeder’s paid plans, HubSpot Breeze Intelligence’s credit-based add-on — start under $1,500 a month and scale with usage, the only realistic option for teams without six-figure budgets.

Mid-market co-op and ABM contracts — Bombora, Cognism’s Elevate plan, ZoomInfo’s intent add-on, entry-level 6sense and Demandbase — typically land between $25,000 and $60,000 a year as of July 2026, per Vendr, Warmly, and MarketBetter.

Enterprise ABM and media-network intent — full 6sense and Demandbase deployments, TechTarget Priority Engine at scale, G2’s combined Brand Package plus Buyer Intent — commonly runs $75,000 to $300,000+ a year, often with $5,000–$50,000 in implementation fees on top.

Almost every vendor here requires an annual contract; only Dealfront/Leadfeeder and the base HubSpot Breeze Intelligence tier offer month-to-month billing. Multi-year commitments generally earn 15–25% off list price, and Q4 negotiations tend to beat Q1–Q2 renewals. Ask for the total first-year cost including onboarding and seats — not just the headline license fee, which several vendors quote well below what teams report actually paying.

Frequently asked questions

A few questions come up in nearly every intent data evaluation. Here’s the direct answer to each.

Who offers the best intent data?

There’s no single best provider — it depends on motion. Bombora is the strongest raw co-op feed for outbound ABM. G2 Buyer Intent captures the highest-intent signal when buyers research on G2. Spotsaas Buyer Intel adds category-level first-party signal for vendors focused on specific categories rather than company-wide coverage.

How does intent data work?

Providers track behavior — searches, content downloads, review-site comparisons, website visits — and match it to a company using IP resolution, cookies, or account logins. That behavior gets scored by topic, so a rising score on “expense management software” tells a vendor a company is actively researching it, often before it has contacted anyone.

What is the difference between first-party and third-party intent data?

First-party data comes from a channel the provider directly controls — their own website, review platform, or media property — so consent and identity matching are easier to verify. Third-party data is aggregated from a network the provider doesn’t own, like Bombora’s publisher co-op, which scales wider but adds layers where accuracy can degrade.

Is intent data GDPR compliant?

It depends on provenance. Co-op data collected under documented, publisher-level consent (Bombora’s model) and first-party data from your own site or a marketplace profile are both defensible. Data pulled from unconsented bidstream sources is not — ask every vendor how consent was captured, and get the answer in the contract.

How much should a mid-market company budget for intent data?

Plan for $25,000–$60,000 a year for a single mid-market co-op or ABM contract as of July 2026, plus implementation costs that can add $5,000–$50,000 in year one. Teams testing the category first should start with a sub-$1,500/month visitor tool or a G2 trial before a full annual contract.

Keep reading

For more on evaluating vendor data and where B2B buyers go to research software:

• G2 Buyer Intent: pricing and alternatives — a deeper breakdown of G2’s add-on, its tiers, and cheaper ways to get similar signal.
• Best software review sites in 2026 — where B2B buyers compare vendors, and how each site’s review process differs.
• 12 best G2 alternatives — options for vendors and buyers who want review data outside G2.
• 10 best 6sense alternatives
• 12 best ZoomInfo alternatives

Sources

Pricing and company facts in this piece draw from the following buyer-side and primary sources:

• Bombora pricing breakdown, MarketBetter (2026)
• Bombora consent and Data Co-op methodology, bombora.com
• 6sense pricing breakdown, Warmly (2026)
• Demandbase pricing breakdown, Salesmotion (2026)
• ZoomInfo Nasdaq ticker and GTM Intelligence Platform, ZoomInfo IR (2025)
• G2 Buyer Intent pricing, SyncGTM (2026)
• TechTarget Priority Engine pricing, AeroLeads (2026)
• Dealfront-to-Leadfeeder rebrand FAQ, Leadfeeder (2026)
• Cognism pricing breakdown, Warmly (2026)
• Cognism-Bombora integration disclosure, bombora.com
• Clearbit / Breeze Intelligence pricing, MarketBetter (2026)

Last updated: July 17, 2026