8.5
SpotScore
Top 10 Zoho Marketing Automation Alternatives 2026
Maximize marketing success. Streamline tasks. Boost ROI.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Starts from $23/Month when Billed Yearly
Free Trial available
Zoho Marketing Automation is a Marketing Automation Software platform with a user rating of 4.2★ based on 64 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Zoho Marketing Automation vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Zoho Marketing Automation Current | Marketing Automation Software | $23 | 4.2 ★ | ✓ Yes |
 Outgrow | Marketing Automation Software | Free trial | 4.9 ★ | ✓ Yes |
 ActiveCampaign | Marketing Automation Software | $15 | 4.7 ★ | ✓ Yes |
 CleverTap | Mobile Analytics Software | Free trial | 4.7 ★ | ✓ Yes |
 Moosend | Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes |
 LeadSquared Marketing Automation | Marketing Automation Software | Free trial | 4.7 ★ | ✓ Yes |
Showing 1-10 out of 10
List of the Top Zoho Marketing Automation alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
SpotScore
Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 6 more
Unique Features
-
Version Control
-
Approval Process Control
-
Document Management
+ 7 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
SpotScore
ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Add to compare
What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 8 more
Unique Features
-
Facebook Ads
-
Abandoned Cart Email
-
Mobile App
+ 16 more
Pricing
Free Trial available
Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)
9.8
SpotScore
CleverTap
RECOMMENDED
Turn data into dollars with CleverTap.
Add to compare
What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
-
Multivariate Testing
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 5 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
SpotScore
Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Add to compare
What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
8.4
SpotScore
LeadSquared Marketing Automation
Unleash the full potential of your marketing.
Add to compare
What is LeadSquared Marketing Automation?
LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available
LeadSquared Marketing Automation offers custom pricing plan
8.4
SpotScore
Plumb5
Unleash data to build lasting customer connections.
Add to compare
What is Plumb5?
Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It links campaign activity to ROI metrics and supports personalization across ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available
Plumb5 offers custom pricing plan
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
9.5
SpotScore
Marketo
Streamline your marketing, boost your results.
Add to compare
What is Marketo?
Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Marketo offers custom pricing plan
8.0
SpotScore
ContactPigeon
Convert leads, engage customers, and grow your business.
Add to compare
What is ContactPigeon?
ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
ContactPigeon offers custom pricing plan
8.2
SpotScore
Makesbridge
Nurture leads, maximize sales.
Add to compare
What is Makesbridge?
Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $330/Month when yearly
8.8
SpotScore
Delivra
Streamline your marketing strategy, delight your customers.
Add to compare
What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $99/Month
Which Zoho Marketing Automation Alternative Is Right for You?
- If you need a free or low-cost option: Outgrow — offers a free plan or trial suitable for small teams.
- If user satisfaction is your top priority: Makesbridge — holds the highest user rating (5.0★) among Zoho Marketing Automation alternatives.
- If you want a mid-range option: Plumb5 — sits in the middle of the list by rating and may fit teams with mixed requirements.
Free switching kit
Switching from Zoho Marketing Automation? Get the migration checklist
A step-by-step marketing automation software migration checklist so you can move off Zoho Marketing Automation without losing data or momentum.
- Pre-switch data & access audit
- Migration timeline and owners
- Go-live cutover checklist
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Frequently Asked Questions (FAQs)
Stuck on something? We're here to help with all the questions and answers in one place.
The top-rated alternatives to Zoho Marketing Automation for Marketing Automation Software are Makesbridge (5.0★), ContactPigeon (4.9★), Outgrow (4.9★). Compare all 10 alternatives side-by-side above.
When evaluating alternatives to Zoho Marketing Automation, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with tools you already use. Use the filters above to compare by feature, budget, and team size.
For small businesses, the best Marketing Automation Software tools are CleverTap, Google Tag Manager, ActiveCampaign. Look for affordable per-seat pricing, quick setup (under 1 day), no long-term contracts, and strong onboarding support to reduce time-to-value.
Zoho Marketing Automation starts from $23 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.
Migration difficulty depends on how deeply Zoho Marketing Automation is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.
Zoho Marketing Automation has a rating of 4.2. 8 alternatives — including Outgrow and ActiveCampaign — rate higher. The right choice depends on your workflow, team size, and budget.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].