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Zoho Marketing Automation Alternatives: 9 Options Compared, Including Free (2026)

Explore 9 alternatives to Zoho Marketing Automation — vetted by our editors with real user reviews, pricing, and feature comparisons.

Our 9 top free Zoho Marketing Automation alternatives at a glance

Quick answer

Here's the lineup of Zoho Marketing Automation alternatives: Marketo, Delivra and SaleCycle. Marketo leads on SpotScore (9.5) with a 4.16★ rating. All 9 are compared on score, rating, and price below.

If the value just isn't there with Zoho Marketing Automation anymore, these 9 marketing automation software free alternatives are worth weighing. We rank by SpotScore (real-user satisfaction and market presence), star ratings, and pricing model, and our editors vet each pick. Scan the table for a quick view, then read the sections below for the why.

ProductSpotScoreRatingPricingBest for
MarketoStreamline your marketing, boost your results.9.5★★★★☆ 4.16(2430)FreeFree Trial · Quotation Basedteams of all sizes
DelivraStreamline your marketing strategy, delight your customers.8.8★★★★★ 4.56(70)Freefrom $99/moteams of all sizes
SaleCycleRevitalize your marketing with SaleCycle.8.5★★★★★ 4.58(42)FreeFree Trial · Quotation Basedteams of all sizes
LeadSquared Marketing AutomationUnleash the full potential of your marketing.8.4★★★★★ 4.67(60)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Plumb5Unleash data to build lasting customer connections.8.4★★★★☆ 4.12(34)FreeFree Trial · Quotation Basedteams of all sizes
EnchargeStreamline your marketing with automated precision.8.4★★★★★ 4.97(204)FreeFree Trial · Subscriptionteams of all sizes
KizenStreamline your sales and marketing efforts for success.8.4★★★★★ 4.53(40)Freefrom $20/moteams of all sizes
MakesbridgeNurture leads, maximize sales.8.2★★★★★ 5(20)Freefrom $330/moteams of all sizes
ContactPigeonConvert leads, engage customers, and grow your business.8★★★★★ 4.93(166)FreeFree Trial · Quotation Basedteams of all sizes

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

2430 verified reviews

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

8.8

SpotScore

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

70 verified reviews

Add to compare

What is Delivra?

Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...

Read more about Delivra
Free TrialTry Free →

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8.5

SpotScore

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

42 verified reviews

Add to compare

What is SaleCycle?

SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...

Read more about SaleCycle
Free Trial·

SaleCycle offers custom pricing plan

8.4

SpotScore

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

60 verified reviews

Add to compare

What is LeadSquared Marketing Automation?

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

8.4

SpotScore

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.1

34 verified reviews

Add to compare

What is Plumb5?

Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It links campaign activity to ROI metrics and supports personalization across ...

Read more about Plumb5
Free Trial·

Plumb5 offers custom pricing plan

8.4

SpotScore

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

204 verified reviews

Add to compare

What is Encharge?

Encharge is a behavior-triggered email automation platform for SaaS companies and digital startups that need to send personalized lifecycle emails based on product usage events rather than just time-based sequences. It integrates with Stripe, HubSpot, and 50+ other tools to trigger emails from ...

Read more about Encharge
Free TrialTry Free →

8.4

SpotScore

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

40 verified reviews

Add to compare

What is Kizen?

Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...

Read more about Kizen
Free TrialTry Free →·

Kizen offers custom pricing plan

8.2

SpotScore

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

20 verified reviews

Add to compare

What is Makesbridge?

Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...

Read more about Makesbridge
Free TrialTry Free →·

Makesbridge offers custom pricing plan

8.0

SpotScore

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

166 verified reviews

Add to compare

What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

Read more about ContactPigeon
Free TrialTry Free →·

ContactPigeon offers custom pricing plan

Zoho Marketing Automation competitors, compared

Buyers comparing Zoho Marketing Automation usually weigh it against these 9 marketing automation software competitors, starting with Marketo, Delivra and SaleCycle. Each is compared against Zoho Marketing Automation on rating, pricing and feature coverage below.

What else works like Zoho Marketing Automation?

Searches for "sites like Zoho Marketing Automation" and "apps like Zoho Marketing Automation" land on the same shortlist as "Zoho Marketing Automation alternatives" — the 9 options below cover both, whether you want a like-for-like replacement or something lighter.

What each Zoho Marketing Automation alternative is good at

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Delivra8.8Best for teams of all sizes

Extensive features like drip campaigns, CRM integration, and dynamic content that enable effective email marketing automation and personalized communication for businesses of varying sizes.

Watch for: Occasionally slow performance and system speed, especially when designing or sending emails, leading to time inefficiencies.

SaleCycle8.5Best for teams of all sizes

Account managers are attentive and proactive, building strong client relationships.

Watch for: Reporting interface and analytics can be improved to be more intuitive and detailed for users.

LeadSquared Marketing Automation8.4Best for teams of all sizes

Interface is accessible for beginners and non-technical users.

Watch for: The system can be overwhelming for new users due to numerous features and functionalities.

Plumb58.4Best for teams of all sizes

Real-time engagement tools and analytics enable meaningful customer interactions and efficient lead conversions.

Watch for: Challenging for new users to adapt due to steep learning curve; training and support often required.

Encharge8.4Best for teams of all sizes

Drag-and-drop flow builder makes it approachable for beginners and non-technical users.

Watch for: Limited e-commerce-specific features and integrations (e.g., Shopify, WooCommerce), making it less suitable for online retailers.

Kizen8.4Best for teams of all sizes

Provides marketing automation tools, including email campaigns, behavioral tracking, and customizable workflows, enabling businesses to streamline operations and boost productivity.

Watch for: Premium plans are costly, making it less accessible for small or young businesses.

Makesbridge8.2Best for teams of all sizes

Support and onboarding team is responsive and assists with implementation and troubleshooting.

Watch for: Limited graphical visualization for features like email funnels and social monitoring.

ContactPigeon8Best for teams of all sizes

Offers automation tools that save time and boost productivity by managing workflows such as cart and browse abandonment and personalized recommendations.

Watch for: The platform's rich feature set can be overwhelming and complex for new users without the right support or onboarding.

Why teams look for a Zoho Marketing Automation alternative

When Zoho Marketing Automation stops fitting, it's typically for reasons such as:

  • Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.
  • Steep learning curve for new users exploring the entire spectrum of features.
  • Some users report underutilizing its marketing functionalities, especially compared to other platforms.
  • Integration outside the Zoho ecosystem may require extra effort or be less smooth.

How to choose among Zoho Marketing Automation alternatives

Here's how the 9 free alternatives differ where it counts: 9 offer a free tier; paid plans run $20–$330, with Kizen the cheapest entry point; and Makesbridge is the highest rated at 5★ across 20 reviews.

How positions are set.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Zoho Marketing Automation are Makesbridge (5.0★), Encharge (5.0★), ContactPigeon (4.9★). Compare all 9 alternatives side-by-side above.

When evaluating alternatives to Zoho Marketing Automation, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Zoho Marketing Automation starts from $23 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Zoho Marketing Automation is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to settle on the best Zoho Marketing Automation alternative

  • On a budget / just exploring: start with a free tier — Marketo, Delivra and SaleCycle let you evaluate without paying upfront.
  • If real-user ratings matter most: Makesbridge has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: Marketo has the highest Spotsaas Score (9.5) in this list — a strong default if you're unsure.

How to cut over from Zoho Marketing Automation

Before switching off Zoho Marketing Automation, run the checks that prevent headaches later. Export your data, verify the import, and confirm feature parity for your must-have workflows. Pilot the new tool free, then migrate, leaving Zoho Marketing Automation active until you're done.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].