SplitMetrics vs AB Tasty vs VWO Testing Comparison
SplitMetrics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultane…
AB Tasty
Starting at Contact for pricing
- Large Enterprises
- Medium Business
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps.…
VWO Testing
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…
AB Tasty leads on user satisfaction with a 4.5-star rating across 156 reviews.
SplitMetrics vs AB Tasty vs VWO Testing — at a glance
| Feature | SplitMetrics | AB Tasty | VWO Testing |
|---|---|---|---|
| Rating | — | 4.5 / 5 | 4.4 / 5 |
| Reviews | — | 156 | 289 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | AB Testing Software | AB Testing Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | GDPR | GDPR | GDPR |
| Data residency | US | Global | Global |
Key differences between SplitMetrics and AB Tasty
- Deployment: SplitMetrics supports SaaS/Web/Cloud; AB Tasty supports SaaS/Web/Cloud.
Compare SplitMetrics vs AB Tasty vs VWO Testing — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for simple, effective A/B testing of mobile app store listings.
- You are a mobile game publisher or app developer focused on app store optimization.
- You need a user-friendly platform with minimal setup and learning curve.
- You want to run multiple simultaneous tests targeting different audience segments easily.
- Your team requires extensive third-party integrations or marketplace apps.
- You need highly customizable or complex A/B testing workflows.
Best for streamlined A/B testing and conversion optimization in SMBs.
- You need a user-friendly tool accessible to non-technical marketing teams.
- You want real-time experiment results and insights via a centralized dashboard.
- Your focus is on improving e-commerce and digital marketing conversion rates.
- Your campaigns require extensive custom JavaScript implementations beyond basic support.
- You need highly refined campaign and personalization management with advanced organization.
Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.
- You want a visual editor to create tests without engineering help
- Your team needs detailed traffic segmentation for precise conversion insights
- You require an all-in-one platform that scales with growing testing needs
- You need extensive app integrations beyond a limited marketplace
- Your team lacks technical support and struggles with complex test analysis
SplitMetrics: Best for simple, effective A/B testing of mobile app store listings. AB Tasty: Best for streamlined A/B testing and conversion optimization in SMBs.
Description | SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test ... Read More about SplitMetrics | The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, ... Read More about AB Tasty | VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 8.9/10 | 9.6/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Small BusinessMedium Business | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do SplitMetrics, AB Tasty and VWO Testing Compare on Features?
Total Features | 10 Features | 10 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare SplitMetrics, AB Tasty and VWO Testing on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available | Pricing information not available |  |
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
|---|---|---|
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
SplitMetrics vs AB Tasty User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise the platform for its ease of use, effective A/B testing capabilities, and responsive customer support, while noting limitations in integrations and feature complexity for new users. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, strong support, and effective conversion optimization, tempered by challenges with custom scripting and campaign management. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Zimad  Lovoo  verv |  Walmart  Allianz  Loreal |  VWO Testing_customers_0  VWO Testing_customers_1  VWO Testing_customers_2 |
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Media and Screenshots
Screenshots |  2 Screenshots | No screenshots available. |
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Videos |  1 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, SplitMetrics or AB Tasty?
- AB Tasty edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do SplitMetrics and AB Tasty offer a free trial?
- Neither SplitMetrics nor AB Tasty currently lists a free trial.
- What is the starting price of SplitMetrics vs AB Tasty?
- SplitMetrics starts at Contact for pricing. AB Tasty starts at Contact for pricing.
- What are the top alternatives to SplitMetrics?
- Top alternatives to SplitMetrics include VWO Testing, Optimizely, Apptimize, AB Tasty, Google Optimize.
- What are the top alternatives to AB Tasty?
- Top alternatives to AB Tasty include VWO Testing, Optimizely, Apptimize, Maxymizely, Google Optimize.