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OpinionX Review: Is It The Right Survey/ User Feedback Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

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Starts from $0 / free when Custom, also offers free forever plan

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What is OpinionX?

OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. The platform makes advanced quantitative research — historically the domain of specialist agencies and expensive enterprise tools, accessible to in-house teams without statistical training. Key Features - Advanced methods: Conjoint analysis, MaxDiff, pairwise comparison, points-based ranking, and ranked choice voting, with automated calculations that remove manual math. - Segmentation: One-click filters, automated crosstabs, and AI-powered clustering analysis for comparing preferences across user types. - Enrichment: Import external data such as CRM attributes, revenue data, or product usage metrics to deepen segmentation. - Pricing analytics: Marginal willingness to pay, market simulators, and rejection rate analysis to model demand under different pricing or bundling scenarios. - Expert support: Premium plans include 90 minutes of prepaid consulting time with expert researchers for survey setup and analysis. Benefits & ROI - Cost efficiency: For a team of five, OpinionX costs 96% less than Sawtooth Discover and 98% less than Lighthouse Studio. - Customer-validated value: 76% of customers say segmentation is OpinionX's most valuable feature. - In-house efficiency: Case studies show teams completing the vast majority of analysis inside the tool, reducing reliance on spreadsheets and agencies. Differentiators With OpinionX, you get the look and feel of Typeform together with the advanced toolkit of Qualtrics Enterprise, all at an affordable price. A free tier supports up to 10 respondents per survey, and premium plans include unlimited researcher seats.

Pricing

  • Starts from $0 / free when Custom

Best For

Suited for small teams, SMBs, and enterprise

Security & Compliance

GDPR
  • Data residency:European Union

Platform

  • Web-based — no mobile app

  • Browser Based (Cloud)

OpinionX Software Demo

OpinionX was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider OpinionX

Team types
Individuals, Medium Business

Why teams choose OpinionX

  • Revolutionizes user research methodology

  • Easy to use for participants

  • Scalable for growing companies

Is OpinionX right for you?

What buyers should know before shortlisting OpinionX

OpinionX is an innovative survey platform that transforms user research by collecting valuable insights in real-time. Its dynamic conversation feature allows tech companies to uncover user needs effectively.

Pros and cons

OpinionX pros and cons

  • OpinionX pros
  • Revolutionizes user research methodology

  • Easy to use for participants

  • Scalable for growing companies

  • OpinionX cons
  • May lack depth in advanced analytics

  • Not suitable for all industries

Free plan available

Ready to try it?

Get started with OpinionX

Try the free plan and upgrade when ready.

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See how it stacks up

Compare OpinionX side-by-side with top Survey/ User Feedback Software alternatives.

SmartSurvey
Klydo
Liveform
+8 more
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OpinionX reviews and ratings

What buyers like

  • Collects qualitative and quantitative data
  • User-friendly interface
  • Dynamic conversation capabilities

Common complaints

  • Limited advanced analytics features
  • May not suit all industries
  • Requires user engagement for effectiveness

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What are the features of OpinionX?

68%

Feature coverage

42 of 62 tracked features

360-degree feedback is a valuable software feature that allows organizations to gather feedback on an employee's performance from a variety…

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…

Complex Forms is a software feature that allows users to create and customize forms with multiple sections and fields to gather important da…

Custom Survey URLs are a powerful tool used in software to create personalized and unique survey links for respondents. This feature allows…

Customer Database is a vital feature of any software that allows businesses to store, organize, and manage information related to their cust…

Customer segmentation is a software feature that involves dividing a company's customer base into smaller groups or segments based on variou…

A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…

Researchers can use data analysis tools to make sense of the information they have gathered. It gives them the ability to report findings an…

Drag and drop page building is at the core of the new Builder. Just drag and drop to place your content anywhere on your page, and adjust it…

Email Alerts are a powerful feature in most software applications that allows users to stay informed and updated on important events, tasks,…

Using email distribution lists, resource sharing, collaboration, research, and community engagement are all made easier. This strategy is co…

Embeddable survey refers to a software feature that allows users to easily embed survey forms on their websites, blogs, or apps. This featur…

The practice of collecting input from team members or employees and implementing changes to your operational processes to improve OKR assess…

For Websites is a software feature that is designed specifically for websites to enhance their functionality and performance. This feature o…

Form sharing is a software feature that allows users to easily and securely share electronic forms with others. This feature has become incr…

Form templates are pre-designed documents or forms that can be customized and used as templates to create new forms. These templates come wi…

Forms management is a key feature that allows businesses to manage and organize their digital forms efficiently. It is a process used to cre…

Kiosk Survey is a powerful tool designed to gather data and feedback from customers or visitors in a quick and efficient manner. It is a sof…

Mobile surveys are a versatile software feature that is designed to simplify the process of gathering data and feedback from individuals on…

Multi-page forms, also known as multi-step forms, are a type of form that allows users to provide information in a series of steps rather th…

Multiple choice (MC), objective response (OR), or MCQ (Multiple Choice Question) is a type of accurate assessment in which respondents are r…

An online survey is a questionnaire that the target audience completes via the Internet. Most online surveys are built as Web forms with a d…

Phone Survey is a software feature that enables organizations to conduct surveys over the phone. This feature allows them to collect feedbac…

Polls or voting is a software feature that allows users to gather opinions, feedback, and preferences from a group of people. It is a method…

Product roadmaps are an important tool for project planning and development. They provide a clear and organized outline of the various softw…

Question branching is a powerful software feature that allows users to create a dynamic and personalized experience for their audience. It a…

A question library is a feature that allows users to create and organize a collection of questions. It is designed to streamline the process…

Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…

A report is a type of writing that is organized around identifying and examining issues, events, or results that have occurred in the physic…

Skip Logic is a powerful feature that allows users to create a dynamic and personalized experience for their audience. It allows you to skip…

Support for audio, images, and video is a common feature found in many software applications. This feature allows users to seamlessly incorp…

Survey Builder is a powerful tool that allows users to create customized surveys to gather valuable feedback from customers, employees, and…

The techniques used to monitor, administer, and regulate the survey are called survey management. Preparing mailing labels and calling lists…

Survey templates are pre-designed questionnaires that are used to gather information from a target audience. These templates are designed to…

Surveys are a vital tool for gathering information and feedback from a specific group of people. It allows organizations and businesses to u…

A chat survey is a method of gathering customer feedback to access their overall experience across channels such as the website, mobile apps…

User Management is a crucial feature in software which aims to efficiently manage the users accessing the system. This feature enables the a…

User research is a vital aspect of software development that involves understanding the needs, preferences, and expectations of the users. I…

Voting management is an essential feature of any software that facilitates the process of conducting and managing elections. This feature is…

Web Widget Survey is a powerful tool designed for businesses to gather feedback and opinions from their customers. It is a versatile web-bas…

Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to i…

Security & Compliance

OpinionX security and data handling

Key compliance certifications and security features for IT and security teams evaluating OpinionX.

Certifications

SOC 2✗ Not certified
GDPR✓ Certified
HIPAA✗ Not certified
ISO 27001✗ Not certified

Developer & data

Data residency
🌐

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OpinionX Integrations

OpinionX Customers

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Wave

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VISA

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Veed.io

Help & Contact

OpinionX Support Options

Customer ServiceOnline
LocationDublin, Ireland

Connect with OpinionX

Frequently Asked Questions About OpinionX

Common questions buyers ask before choosing OpinionX.

OpinionX is a Survey/ User Feedback Software. OpinionX offers Voting Management, Reporting, Multiple Question Types, Surveys & Feedback, Surveys and many more functionalities.

Buyers commonly note the following limitations of OpinionX: May lack depth in advanced analytics; Not suitable for all industries; Requires active user participation.

Some top alternatives to OpinionX includes SmartSurvey, Klydo, Liveform, Feeda and IFTTT.

OpinionX offers Freemium, Subscription pricing models

Yes, OpinionX can integrate with Google Sheets

The starting price of OpinionX is $0free when Custom

Ready to try it?

Get started with OpinionX

Get started with the free plan — no credit card required.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].