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9.3

SpotScore

Ontraport - Marketing Automation Software

Top 10 Ontraport Alternatives 2026

Boost your sales with automated marketing.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • A/B Testing
  • Abandoned Cart Email
  • Access Control
  • Analytics (ROI Tracking)

Pricing

  • Starts from $83/month when Billed Yearly

  • Free Trial available

Start Free Trial

Ontraport is a Marketing Automation Software platform with a user rating of 4.8★ based on 474 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

Ontraport vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.

ToolBest ForPricingRatingFree Option
Ontraport CurrentMarketing Automation Software$834.8 ★✓ Yes
OutgrowMarketing Automation SoftwareFree trial4.9 ★✓ Yes
ActiveCampaignMarketing Automation Software$154.7 ★✓ Yes
CleverTapMobile Analytics SoftwareFree trial4.7 ★✓ Yes
MoosendEmail Marketing SoftwareFree plan available4.3 ★✓ Yes
ActiveTrailMarketing Automation SoftwareFree trial5.0 ★✓ Yes

Alternatives of Ontraport with

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Ontraport rating: 4.8 ★Starting from $8310 alternatives found

Showing 1-10 out of 10

Top rated

List of the Top Ontraport alternatives as of October 2026

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.0

SpotScore

Outgrow

Outgrow — 4.86★

RECOMMENDED

Boost sales and engage customers effortlessly.

Add to compare

⭐ Higher rated than Ontraport

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more

Common Features

  • Lead Scoring

  • Multivariate Testing

  • Analytics (ROI Tracking)

+ 6 more

Unique Features

  • Version Control

  • Approval Process Control

  • Document Management

+ 7 more

Pricing

Free Trial available, Try Now

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign — from $15 · 4.66★

RECOMMENDED

Streamline your marketing efforts and see results.

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 21 more

Unique Features

  • Facebook Ads

  • Sign Up Forms

  • RSS to Email

+ 3 more

Pricing

Free Trial available

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more

Common Features

  • A/B Testing

  • Email Drip Campaigns

  • Multivariate Testing

Unique Features

  • Event Tracking

  • Push Notifications

  • Revenue Tracking

+ 4 more

Pricing

Free Trial available, Try Now

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend — Email Marketing Software · 4.3★

RECOMMENDED

Boost your business with Moosend's email marketing solution.

4.3

Add to compare

Free plan available

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Common Features

  • Contact Management

  • Auto-Responders

  • Drip Campaigns

+ 10 more

Unique Features

  • Click-through Tracking

  • Spam Check

  • Template Management

+ 6 more

Pricing

Moosend offers custom pricing plan

8.8

SpotScore

ActiveTrail

ActiveTrail — 4.96★

Empower your marketing efforts with ActiveTrail.

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5.0

(25)

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✦ Editor’s Pick⭐ Higher rated than Ontraport

What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

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What reviewers like about ActiveTrail

  • Multichannel marketing automation covering email, SMS, WhatsApp, and social media with personalized customer journeys.
  • Drag-and-drop editor with pre-designed templates, accessible to non-technical users.
  • Flexible pricing suited to small businesses and growing audiences on a budget.

Where ActiveTrail falls short

  • User interface looks dated and could use a more modern layout.
  • Occasional server glitches and bugs, particularly with SMS features.
  • Limited newsletter and email template variety across industries.

Common Features

  • Multivariate Testing

  • Analytics (ROI Tracking)

  • Campaign Segmentation

+ 18 more

Unique Features

  • 360 Degree Feedback

  • Data Analysis Tools

  • Multiple Question Types

+ 9 more

Pricing

Free Trial available, Try Now

8.2

SpotScore

Smartech - Marketing Automation Software

Smartech — from $999 · 4.76★

Boost sales and customer service with Smartech's automation.

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4.8

(20)

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Free plan available

What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

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What reviewers like about Smartech

  • Improves email deliverability and open rates with effective inbox placement and bulk email handling.
  • Supports email, SMS, push notifications, and web messaging in one platform.
  • Customizable campaign management UI that reduces manual effort.

Where Smartech falls short

  • Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.
  • Limited social media marketing capabilities, with requests for more features in this area.
  • Slow product update cycles and delayed adoption of new features.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 11 more

Unique Features

  • Targeted Notification

  • Web Notification

  • Mobile Notification

+ 13 more

Pricing

Free Trial available, Try Now

Starts from $999/Month, also offers free forever plan

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8.9

SpotScore

ActiveDEMAND

ActiveDEMAND — 4.52★

Empower Your Marketing, Boost Your Profits

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4.5

(75)

Add to compare

Free plan available

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

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What reviewers like about ActiveDEMAND

  • All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.
  • Highly flexible, supporting advanced customization and complex workflows for varied marketing needs.
  • CRM integrations improve lead management and connect marketing to sales activities.

Where ActiveDEMAND falls short

  • Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.
  • User Interface (UI) feels outdated and could benefit from a modern redesign for improved usability.
  • Limited availability of pre-built templates for campaigns and webinars, requiring additional effort to set up workflows.

Common Features

  • Lead Scoring

  • Multivariate Testing

  • Analytics (ROI Tracking)

+ 7 more

Unique Features

No unique features

Pricing

Free Trial available, Try Now

8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi — from $50 · 4.6★

Streamline your leads with Fortifi.

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4.6

(10)

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

Read more

What reviewers like about Fortifi

  • Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.
  • All-in-one platform that integrates billing, CRM, ticketing, live chat, email, and phone communication, reducing the need for multiple applications.
  • Simplifies customer data management by keeping everything organized in a single space, improving productivity and efficiency.

Where Fortifi falls short

  • Frequent updates can result in system breakdowns, impacting both clients and customers.
  • The application can occasionally experience slowness and crashes, particularly during data-intensive tasks.
  • Limited ease-of-use in specific areas such as the billing interface, which could use a more interactive redesign for non-technical users.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 7 more

Unique Features

No unique features

Pricing

Free Trial available, Try Now

Starts from $50/Month

8.5

SpotScore

Resulticks - Marketing Automation Software

Resulticks — 4.56★

Grow your business with Resulticks.

Get Pricing Details

4.6

(9)

Add to compare

What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

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What reviewers like about Resulticks

  • Automated communication channels
  • User-friendly interface
  • Real-time insights

Where Resulticks falls short

  • Limited integrations
  • Steep learning curve
  • High pricing tiers

Common Features

  • Website Visitor Tracking

  • Landing Pages

  • Email Drip Campaigns

+ 5 more

Unique Features

No unique features

Pricing

Resulticks offers custom pricing plan

8.2

SpotScore

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing — 4.29★

Streamline your marketing efforts with powerful automation.

Get Pricing Details

Add to compare

What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

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What reviewers like about Dynamics 365 Marketing

  • Integration with other Microsoft tools (e.g., Microsoft 365, Power BI, Azure) provides a unified platform for marketing and customer engagement.
  • Highly effective marketing automation features, including email campaigns, lead management, and customer journey mapping.
  • Personalization capabilities enhance customer engagement and marketing efficiency.

Where Dynamics 365 Marketing falls short

  • Overwhelming richness of features can make the platform complex for beginners without proper onboarding or prior experience.
  • Requires significant configuration and setup to fully utilize advanced features, which can be time-consuming.
  • Integration with non-Microsoft tools may be less seamless, causing compatibility issues.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Email Drip Campaigns

+ 5 more

Unique Features

No unique features

Ontraport vs its closest competitors

Buyers comparing Ontraport usually weigh it against these 10 marketing automation software competitors, starting with Outgrow, ActiveCampaign and CleverTap. Each is compared against Ontraport on rating, pricing and feature coverage below.

Sites and apps like Ontraport

Searches for "sites like Ontraport" and "apps like Ontraport" land on the same set of options as "Ontraport alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.

Why each tool is in the running

ActiveTrail8.8Best for teams of all sizes

Multichannel marketing automation covering email, SMS, WhatsApp, and social media with personalized customer journeys.

Watch for: User interface looks dated and could use a more modern layout.

Smartech8.2Best for small & mid-size businesses

Improves email deliverability and open rates with effective inbox placement and bulk email handling.

Watch for: Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.

ActiveDEMAND8.9Best for teams of all sizes

All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.

Watch for: Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.

Fortifi8.5Best for teams of all sizes

Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.

Watch for: Frequent updates can result in system breakdowns, impacting both clients and customers.

Resulticks8.5Best for teams of all sizes

Automated communication channels

Watch for: Limited integrations

Dynamics 365 Marketing8.2Best for teams of all sizes

Integration with other Microsoft tools (e.g., Microsoft 365, Power BI, Azure) provides a unified platform for marketing and customer engagement.

Watch for: Overwhelming richness of features can make the platform complex for beginners without proper onboarding or prior experience.

Why teams look for a Ontraport alternative

Teams looking past Ontraport often cite reasons like these:

  • Steep learning curve for new users due to the platform's extensive features, which may feel overwhelming initially.
  • Occasional system limitations preventing the execution of certain tasks, requiring creative workarounds.
  • Pricing may be on the higher side for small businesses or those just starting out compared to alternatives.
  • Advanced features require a good understanding of processes, potentially demanding more time for non-tech-savvy users.

What to look at before switching from Ontraport

The quick comparison across all 10 alternatives: 8 offer a free tier; and ActiveTrail is the highest rated at 4.96★ across 25 reviews.

Behind the order.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].