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Ontraport Alternatives: 12 Options Compared, Including Free (2026)

Explore 12 alternatives to Ontraport, vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free Ontraport alternatives, ranked at a glance

Quick answer

The most popular free marketing automation software alternatives to Ontraport are ActiveDEMAND, ActiveTrail and Fortifi. ActiveDEMAND tops the ranking with a SpotScore of 8.9 and 4.52★ from users. Compare all 12 on score, rating, and pricing below.

Whether it's the bill, a missing capability, or the day-to-day friction, plenty of teams leave Ontraport. These 12 marketing automation software free alternatives are where they tend to land. We order them by SpotScore (real-user satisfaction and market presence), star ratings, and pricing. Editors vet each one. Skim the table, then read on for detail.

ProductSpotScoreRatingPricingBest for
ActiveDEMANDEmpower Your Marketing, Boost Your Profits8.9★★★★★ 4.52(75)FreeFree Trial · Freemium · Subscriptionteams of all sizes
ActiveTrailEmpower your marketing efforts with ActiveTrail.8.8★★★★★ 4.96(25)FreeFree Trial · Subscriptionteams of all sizes
FortifiStreamline your leads with Fortifi.8.5★★★★★ 4.6(10)Freefrom $50/moteams of all sizes
SmartechBoost sales and customer service with Smartech's automation.8.2★★★★★ 4.76(20)Freefrom $999/mosmall & mid-size businesses
AynaUnleash your online business potential.7.7★★★★★ 4.54(13)Freefrom $539/yrteams of all sizes
SAS Marketing AutomationMaximize your marketing with data-driven automation.7.6★★★★★ 4.5FreeFree Trial · Quotation Basedteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★☆ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★☆ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

Read more about ActiveDEMAND
Free TrialTry Free →

8.8

SpotScore

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

Read more about ActiveTrail
Free TrialTry Free →

8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

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Free TrialTry Free →·

Fortifi offers custom pricing plan

8.2

SpotScore

Smartech - Marketing Automation Software

Smartech

Boost sales and customer service with Smartech's automation.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

Read more about Smartech
Free TrialTry Free →

7.7

SpotScore

Ayna - Marketing Automation Software

Ayna

Unleash your online business potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ayna?

Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...

Read more about Ayna
Free TrialTry Free →

7.6

SpotScore

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...

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Free Trial·

SAS Marketing Automation offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

Ontraport vs its closest competitors

Buyers comparing Ontraport usually weigh it against these 12 marketing automation software competitors, starting with ActiveDEMAND, ActiveTrail and Fortifi. Each is compared against Ontraport on rating, pricing and feature coverage below.

Sites and apps like Ontraport

Searches for "sites like Ontraport" and "apps like Ontraport" land on the same set of options as "Ontraport alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

Why each tool is in the running

ActiveDEMAND8.9Best for teams of all sizes

All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.

Watch for: Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.

ActiveTrail8.8Best for teams of all sizes

Multichannel marketing automation covering email, SMS, WhatsApp, and social media with personalized customer journeys.

Watch for: User interface looks dated and could use a more modern layout.

Fortifi8.5Best for teams of all sizes

Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.

Watch for: Frequent updates can result in system breakdowns, impacting both clients and customers.

Smartech8.2Best for small & mid-size businesses

Improves email deliverability and open rates with effective inbox placement and bulk email handling.

Watch for: Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.

Ayna7.7Best for teams of all sizes

User-friendly interface, making it easy to navigate and use, even for non-technical users.

Watch for: Some users found certain functionalities unclear or restraining without additional guidance or training.

SAS Marketing Automation7.6Best for teams of all sizes

Advanced analytics capabilities

Watch for: Complex for beginners

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Why teams look for an Ontraport alternative

Teams looking past Ontraport often cite reasons like these:

  • Steep learning curve for new users due to the platform's extensive features, which may feel overwhelming initially.
  • Occasional system limitations preventing the execution of certain tasks, requiring creative workarounds.
  • Pricing may be on the higher side for small businesses or those just starting out compared to alternatives.
  • Advanced features require a good understanding of processes, potentially demanding more time for non-tech-savvy users.

What to look at before switching from Ontraport

The quick comparison across all 12 free alternatives: 12 offer a free tier; paid plans run $50–$999, with Fortifi the cheapest entry point; and ActiveTrail is the highest rated at 4.96★ across 25 reviews.

Behind the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Ontraport are ActiveTrail (5.0★), Outgrow (4.9★), Smartech (4.8★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Ontraport, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Ontraport starts from $83 /month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Ontraport is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the best Ontraport alternative for your goals

  • On a budget / just exploring: start with a free tier — ActiveDEMAND, ActiveTrail and Fortifi let you evaluate without paying upfront.
  • If real-user ratings matter most: ActiveTrail has the strongest star rating (4.96★) among the options with verified reviews.
  • Want the safest pick: ActiveDEMAND has the highest Spotsaas Score (8.9) in this list — a strong default if you're unsure.

The switch from Ontraport

A low-stress switch from Ontraport starts with exporting your data and confirming the new tool imports it. Check feature parity for your real workflows, run a short pilot, and keep Ontraport active until the move is finished. The free tiers above let you trial first.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].