9.5
SpotScore
Top 10 Marketo Alternatives 2026
Streamline your marketing, boost your results.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Marketo offers custom pricing plan
Free Trial available
Marketo is a Marketing Automation Software platform with a user rating of 4.2★ based on 2,121 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Marketo vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Marketo Current | Marketing Automation Software | Free trial | 4.2 ★ | ✓ Yes |
 Outgrow | Marketing Automation Software | Free trial | 4.9 ★ | ✓ Yes |
 ActiveCampaign | Marketing Automation Software | $15 | 4.7 ★ | ✓ Yes |
 CleverTap | Mobile Analytics Software | Free trial | 4.7 ★ | ✓ Yes |
 Moosend | Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes |
 SharpSpring | Marketing Automation Software | $449 | 4.5 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top Marketo alternatives as of September 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
SpotScore
Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 6 more
Unique Features
-
Version Control
-
Approval Process Control
-
Document Management
+ 7 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
SpotScore
ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Add to compare
What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 8 more
Unique Features
-
Facebook Ads
-
Abandoned Cart Email
-
Mobile App
+ 16 more
Pricing
Free Trial available
Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)
9.8
SpotScore
CleverTap
RECOMMENDED
Turn data into dollars with CleverTap.
Add to compare
What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
-
Multivariate Testing
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 5 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
SpotScore
Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Add to compare
What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
9.3
SpotScore
SharpSpring
Unleash the power of automation for your business.
Add to compare
What is SharpSpring?
SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Starts from $449/Month
8.9
SpotScore
ActiveDEMAND
Empower Your Marketing, Boost Your Profits
Add to compare
What is ActiveDEMAND?
ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.3
SpotScore
cmercury
Streamline your marketing efforts with cMercury.
Add to compare
What is cmercury?
cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Starts from $74.25/Month when Billed Yearly, also offers free forever plan
8.6
SpotScore
zigihub
Maximize your marketing potential with zigihub.
Add to compare
What is zigihub?
zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available
Starts from $225/Month when Billed Yearly, also offers free forever plan
8.7
SpotScore
eTrigue
Amplify your marketing efforts and drive results.
Add to compare
What is eTrigue?
eTrigue is a marketing automation platform for B2B marketing teams managing email campaigns, webinar follow-ups, social media, and lead nurture sequences in one place. It automates multi-touch outreach workflows to move leads through the funnel and tracks campaign performance to connect ...
Read moreCommon Features
-
Lead Scoring
-
Analytics (ROI Tracking)
-
Campaign Segmentation
+ 6 more
Unique Features
No unique features
Pricing
eTrigue offers custom pricing plan
8.7
SpotScore
Lead Liaison
Stay ahead with automated lead nurturing.
Add to compare
What is Lead Liaison?
Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...
Read moreCommon Features
-
Lead Scoring
-
Analytics (ROI Tracking)
-
Campaign Segmentation
+ 6 more
Unique Features
No unique features
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
