7.9
Spot Score
Unleashing the power of customer data.
User Ratings
Main Features
Pricing
Data Commander offers custom pricing plan
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7.7
Spot Score
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Product Description
Captain Metrics is a Marketing Data Platform that enables brands to extract actionable customer insights from their customer data sources in one place. It helps them make data driven decisions and easily build marketing automation workflows. Easily extract new business insights from ...
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Multi-step Marketing
Audience Builder
Behavior Tracking
+ 3 more
Unique Features
Identity Graph
GDPR Compliance
Landing Pages
Pricing
Captain Metrics offers custom pricing plan
7.8
Spot Score
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Product Description
ONEcount is the ultimate marketing tech stack that enables users to effortlessly collect and report data from multiple platforms in one place. Our unified dashboard lets you track campaign performance and customer engagement activity quickly and easily, making it simple to access holistic ...
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Multi-step Marketing
Audience Builder
Behavior Tracking
+ 4 more
Unique Features
Identity Graph
GDPR Compliance
Landing Pages
Pricing
ONEcount offers custom pricing plan
7.8
Spot Score
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Product Description
Custobar provides comprehensive insights into the activities and behaviors of your customers, no matter how they interact with the business. Through our Customer Data & Marketing Automation Platform, all customer transaction data is collected, analyzed, and presented in a form that's ...
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Audience Builder
Behavior Tracking
Hyper Targeting
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Unique Features
GDPR Compliance
Pricing
Free Trial available
Custobar offers custom pricing plan
7.7
Spot Score
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Product Description
Lexer's Customer Data Platform (CDP) for Retail enables retailers to gain deeper customer insight and improve engagement. With Lexer, marketers gain valuable augmented knowledge of clients, and then use it to construct experiences that drive sales. By using Lexer CDP, retailers can create ...
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Audience Builder
360-degree Customer view
Data Enrichment
+ 3 more
Unique Features
No unique features
Pricing
Lexer offers custom pricing plan
7.6
Spot Score
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Product Description
Acquia Marketing Cloud is a digital experience platform that redefines how content, community and customer data are managed. Leveraging advanced machine learning technology, Acquia helps companies bring back the personal touch that was lost with siloed marketing. Create higher customer lifetime ...
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Audience Builder
Data Orchestration
Data Source
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Unique Features
No unique features
Pricing
Acquia Marketing Cloud offers custom pricing plan
7.2
Spot Score
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Product Description
BSI CDP is a Customer Data Platform designed to address data clutter with an industry-specific matrix for every system in your business. Our CDP not only gathers data from multiple sources but also offers presentable customer profiles in real-time – this is essential to ensure consistent ...
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360-degree Customer view
Data Enrichment
Data Source
+ 1 more
Unique Features
GDPR Compliance
Data Cleansing
Pricing
BSI CDP offers custom pricing plan
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Popular alternatives include Captain Metrics, ONEcount, Custobar, Lexer and BSI CDP.
Key factors include Multi-step Marketing, Audience Builder, Behavior Tracking, 360-degree Customer view, Data Enrichment and pricing.
Tools like Zeotap, Amperity, Segment, LeadBoxer and Blueshift are best for small businesses for Customer Data Platform (CDP).
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
