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6 Free Act-On Alternatives Ranked by Real Users (2026)

Explore 6 alternatives to Act-On — vetted by our editors with real user reviews, pricing, and feature comparisons.

6 free Act-On alternatives worth comparing

Quick answer

Among free marketing automation software alternatives to Act-On, the leaders are ActiveTrail, Net-Results and Jumplead. ActiveTrail ranks number one with a SpotScore of 8.8 and 4.8★ from real users. All 6 are compared on score, rating, and price below.

Comparing Act-On free alternatives doesn't have to be guesswork. These 6 marketing automation software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
ActiveTrailEmpower your marketing efforts with ActiveTrail.8.8★★★★★ 4.8(25)FreeFree Trial · Subscriptionteams of all sizes
Net-ResultsTransforming leads into loyal customers, effortlessly.8.8Not yet ratedFreeFree Trial · Subscriptionteams of all sizes
JumpleadBoost leads, convert customers, increase sales.8.5★★★★☆ 4.1(6)Freefrom $24/moteams of all sizes
Zoho Marketing AutomationMaximize marketing success. Streamline tasks. Boost ROI.8.5★★★★☆ 3.8(86)Freefrom $23/moteams of all sizes
LeadSquared Marketing AutomationUnleash the full potential of your marketing.8.4★★★★☆ 4.4(60)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
SAS Marketing AutomationMaximize your marketing with data-driven automation.7.6★★★★★ 4.5FreeFree Trial · Quotation Basedteams of all sizes

8.8

SpotScore

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

25 verified reviews

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What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

Read more about ActiveTrail
Free TrialTry Free →

8.8

SpotScore

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.5

SpotScore

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.1

6 verified reviews

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

Read more about Jumplead
Free Trial·

Jumplead offers custom pricing plan

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

3.8

86 verified reviews

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What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →

8.4

SpotScore

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

60 verified reviews

Add to compare

What is LeadSquared Marketing Automation?

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

7.6

SpotScore

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

Why each made our Act-On alternatives list

ActiveTrail8.8Best for teams of all sizes

Multichannel marketing automation covering email, SMS, WhatsApp, and social media with personalized customer journeys.

Watch for: User interface looks dated and could use a more modern layout.

Net-Results8.8Best for teams of all sizes

Customer support is responsive and knowledgeable, with users noting it exceeds expectations.

Watch for: Certain features, like email and content editors, are not very flexible or intuitive, with usability issues such as small editing panes and bugginess.

Jumplead8.5Best for teams of all sizes

Lead tracking

Watch for: Limited customization options

Zoho Marketing Automation8.5Best for teams of all sizes

Interface is easy to use even for beginners.

Watch for: Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

LeadSquared Marketing Automation8.4Best for teams of all sizes

Interface is accessible for beginners and non-technical users.

Watch for: The system can be overwhelming for new users due to numerous features and functionalities.

SAS Marketing Automation7.6Best for teams of all sizes

Advanced analytics capabilities

Watch for: Complex for beginners

Why teams look for a Act-On alternative

Why do teams want a Act-On alternative? Most point to issues like these:

  • Extensive features can overwhelm newcomers without proper guidance.
  • Some user feedback suggests the email and landing page builders could be more user-friendly.
  • Customization options can require additional effort or expertise to fully leverage.
  • Limited design flexibility or aesthetics for professionals prioritizing creative elements.

How to compare Act-On alternatives

Where the 6 marketing automation software free alternatives stand on price and rating: 6 offer a free tier; paid plans run $23–$24, with Zoho Marketing Automation the cheapest entry point; and ActiveTrail is the highest rated at 4.8★ across 25 reviews.

How we decide the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Act-On are ActiveTrail (4.8★), SAS Marketing Automation (4.5★), LeadSquared Marketing Automation (4.4★). Compare all 6 alternatives side-by-side above.

When evaluating alternatives to Act-On, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Act-On starts from $900 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Act-On is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose a Act-On alternative with confidence

  • On a budget / just exploring: start with a free tier — ActiveTrail, Net-Results and Jumplead let you evaluate without paying upfront.
  • If real-user ratings matter most: ActiveTrail has the strongest star rating (4.8★) among the options with verified reviews.
  • Want the safest pick: ActiveTrail has the highest Spotsaas Score (8.8) in this list — a strong default if you're unsure.

Getting off Act-On without the headaches

Before you commit to leaving Act-On, validate the fit. Export your data, check the import works, and confirm your essential features carry over. Pilot the switch with a free trial, then go all in, keeping Act-On open as a safety net until you're settled.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].