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12 Act-On Alternatives Ranked by Real Users — Free Picks Included (2026)

Explore 12 alternatives to Act-On — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free Act-On alternatives worth comparing

Quick answer

Among free marketing automation software alternatives to Act-On, the leaders are AdRoll, Zymplify and LinkedCamp. AdRoll ranks number one with a SpotScore of 8.6 and 4.52★ from real users. All 12 are compared on score, rating, and price below.

Comparing Act-On free alternatives doesn't have to be guesswork. These 12 marketing automation software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
AdRollEmpower your marketing with AdRoll's advanced automation.8.6★★★★★ 4.52(231)FreeFree Trial · Freemium · Subscriptionteams of all sizes
ZymplifyStreamline your marketing efforts and boost sales.8.4★★★★★ 4.65(69)Freefrom $136 /User/Monthteams of all sizes
LinkedCampStreamline your outreach, revolutionize your sales.8.3★★★★★ 4.75(4)Freefrom $69/moteams of all sizes
GrowmatikPersonalized marketing made easy.8.2★★★★★ 4.73(13)Freefrom $49/moteams of all sizes
Vero WorkflowsEffortless automation for unparalleled user engagement.7.9★★★★☆ 4.48(25)Freefrom $44.08/moteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★☆ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★☆ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★☆ 4.16(2430)FreeFree Trial · Quotation Basedteams of all sizes

8.6

SpotScore

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

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What is AdRoll?

AdRoll is a retargeting and multi-channel advertising platform for e-commerce and direct-to-consumer marketing teams that need to re-engage website visitors across display ads, social media, and email. It automates dynamic remarketing campaigns and Facebook ad creation using first-party ...

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Free TrialTry Free →

8.4

SpotScore

Zymplify - Marketing Automation Software

Zymplify

Streamline your marketing efforts and boost sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Zymplify?

Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...

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8.3

SpotScore

LinkedCamp - Marketing Automation Software

LinkedCamp

Streamline your outreach, revolutionize your sales.

Best for: SMB teams · Mid-market · Enterprise

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What is LinkedCamp?

Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...

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Free TrialTry Free →

8.2

SpotScore

Growmatik - Marketing Automation Software

Growmatik

Personalized marketing made easy.

Best for: SMB teams · Mid-market · Enterprise

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What is Growmatik?

Growmatik is the ultimate personalized marketing tool for WordPress & WooCommerce. Empower your customers with tailored journeys to boost sales. Segment targets with targeted emails or newsletters. Create amazing landing pages and product pages using templates. Track the performance of your ...

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Free TrialTry Free →·

Growmatik offers custom pricing plan

7.9

SpotScore

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

Best for: SMB teams · Mid-market · Enterprise

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What is Vero Workflows?

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

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Free TrialTry Free →

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

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Free TrialTry Free →·

Outgrow offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

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Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

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Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

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Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

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Free TrialTry Free →·

Marketo offers custom pricing plan

How Act-On competitors stack up

There are 12 direct Act-On competitors in Marketing Automation Software. The ones that come up most often are AdRoll, Zymplify and LinkedCamp. Each is compared against Act-On on rating, pricing and feature coverage below.

Tools similar to Act-On

Searches for "sites like Act-On" and "apps like Act-On" land on the same set of options as "Act-On alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

Why each made our Act-On alternatives list

AdRoll8.6Best for teams of all sizes

Versatile and user-friendly interface allows quick setup and easy navigation, even for beginners.

Watch for: Occasional technical issues reported, though often resolved with support, can disrupt workflow.

Zymplify8.4Best for teams of all sizes

Lead generation tools include demographic filters and prospecting features for targeting specific audiences at scale.

Watch for: The interface and email/landing page builders could be more polished for better usability.

LinkedCamp8.3Best for teams of all sizes

Streamlined outreach process

Watch for: Limited to outreach automation

Growmatik8.2Best for teams of all sizes

Clean UI accessible to beginners.

Watch for: Learning curve for some advanced features might be challenging for newcomers.

Vero Workflows7.9Best for teams of all sizes

Enables advanced user segmentation and personalization for targeted, impactful campaigns.

Watch for: Cancellation process is reported as cumbersome and inefficient by some users.

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Why teams look for a Act-On alternative

Why do teams want a Act-On alternative? Most point to issues like these:

  • Extensive features can overwhelm newcomers without proper guidance.
  • Some user feedback suggests the email and landing page builders could be more user-friendly.
  • Customization options can require additional effort or expertise to fully leverage.
  • Limited design flexibility or aesthetics for professionals prioritizing creative elements.

How to compare Act-On alternatives

Where the 12 marketing automation software free alternatives stand on price and rating: 12 offer a free tier; paid plans run $44.08–$136, with Vero Workflows the cheapest entry point; and Outgrow is the highest rated at 4.86★ across 378 reviews.

How we decide the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Act-On are Outgrow (4.9★), LinkedCamp (4.8★), CleverTap (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Act-On, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Act-On starts from $900 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Act-On is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose a Act-On alternative with confidence

  • On a budget / just exploring: start with a free tier — AdRoll, Zymplify and LinkedCamp let you evaluate without paying upfront.
  • If real-user ratings matter most: Outgrow has the strongest star rating (4.86★) among the options with verified reviews.
  • Want the safest pick: AdRoll has the highest Spotsaas Score (8.6) in this list — a strong default if you're unsure.

Getting off Act-On without the headaches

Before you commit to leaving Act-On, validate the fit. Export your data, check the import works, and confirm your essential features carry over. Pilot the switch with a free trial, then go all in, keeping Act-On open as a safety net until you're settled.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].