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12 Free AppsFlyer Alternatives Ranked by Real Users (2026)

Explore 12 alternatives to AppsFlyer — vetted by our editors with real user reviews, pricing, and feature comparisons.

AppsFlyer alternatives: 12 options compared

Quick answer

The best free mobile analytics software alternatives to AppsFlyer are Kochava, Singular and CleverTap. Kochava tops the list with a SpotScore of 9.1 and a 4★ rating; compare all 12 on score, rating, and pricing below.

Finding a strong AppsFlyer alternative is mostly about knowing which tools deliver. These 12 mobile analytics software free alternatives do, ranked by SpotScore, which combines real-user satisfaction with market presence, plus star ratings and pricing. We vet each one. Skim the table, then read the breakdowns below.

ProductSpotScoreRatingPricingBest for
KochavaEmpowering data-driven marketing strategies.9.1★★★★ 4(152)Freefrom $100/moteams of all sizes
SingularData-driven insights for smarter marketing decisions.★★★★ 4.3(95)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.5(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google AnalyticsUnlock the power of website analytics.9.8★★★★★ 4.6(2517)FreeFreemium · Quotation Basedteams of all sizes
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.5(280)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
AmplitudeEmpowering mobile apps with data-driven decisions.9.6★★★★★ 4.5(866)FreeFreemium · Quotation Basedteams of all sizes
CountlyReal-time insights for smarter business decisions.8.9★★★★ 4(18)FreeFree Trial · Freemium · Subscriptionteams of all sizes
AT InternetUnlock the power of mobile data.8.9★★★★ 4.2(22)FreeFree Trial · Freemium · Subscriptionteams of all sizes
IndicativeMaximize your digital insights with Indicative.8.9★★★★ 4.3(140)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
QonversionUnlock the power of mobile analytics.8.3Not yet ratedFreeFreemium · Subscriptionteams of all sizes
AppfiguresPowerful data analytics for app success.8.2★★★★★ 4.7(6)FreeFree Trial · Subscriptionteams of all sizes
SmartechBoost sales and customer service with Smartech's automation.8.2★★★★★ 4.5(20)FreeFree Trial · Freemium · Subscriptionsmall & mid-size businesses

9.1

SpotScore

Kochava - Mobile Analytics Software

Kochava

Empowering data-driven marketing strategies.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Kochava?

Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push notifications. Marketers and SMBs have the tools to measure the performance of campaigns with mobile app ...

Read more about Kochava
Free TrialTry Free →
Singular - Marketing Analytics Software

Singular

Data-driven insights for smarter marketing decisions.

Best for: SMB teams · Mid-market · Enterprise

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What is Singular?

Singular is a revolutionary marketing analytics software platform. It provides insights across channels, automates analysis, and allows full integration with the tools user already use. It's the powerful software of its kind - at enterprise-level scale - to help user identify the right customer ...

Read more about Singular
Free Trial·

Singular offers custom pricing plan

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9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

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Free TrialTry Free →·

CleverTap offers custom pricing plan

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

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Google Analytics offers custom pricing plan

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

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Free TrialTry Free →·

Starts from $39/Month, also offers free forever plan

9.6

SpotScore

Amplitude - Mobile Analytics Software

Amplitude

Empowering mobile apps with data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Amplitude?

Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact rather than opinion with qualitative and quantitative insights to improve retention, monetization, engagement ...

Read more about Amplitude

Amplitude offers custom pricing plan

8.9

SpotScore

Countly - Mobile Analytics Software

Countly

Real-time insights for smarter business decisions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Countly?

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...

Read more about Countly
Free TrialTry Free →

8.9

SpotScore

AT Internet - Mobile Analytics Software

AT Internet

Unlock the power of mobile data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AT Internet?

AT Internet's Mobile Analytics Software enables individuals to measure, understand, and act on mobile data. Anytime & anywhere. The platform is built to capture the powerful combination of web insight and location intelligence. As a leader in mobile analytics, we help businesses get more value ...

Read more about AT Internet
Free TrialTry Free →·

Starts from $399.41/Month, also offers free forever plan

8.9

SpotScore

Indicative - Web Analytics Software

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Read more about Indicative
Free Trial·

Starts from $950/Month, also offers free forever plan

8.3

SpotScore

Qonversion - Mobile Analytics Software

Qonversion

Unlock the power of mobile analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Qonversion?

Qonversion is a mobile analytics platform that brings web visitors' behavior on smartphones and tablets into view. It's an all-in-one tool for collecting, processing, and analyzing mobile website data. This comprehensive suite of features is specially designed to provide easy-to-digest ...

Read more about Qonversion

Starts from $99/Month, also offers free forever plan

8.2

SpotScore

Appfigures - Mobile Analytics Software

Appfigures

Powerful data analytics for app success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Appfigures?

Appfigures syncs with iTunes Connect, Google Play Developer Console, and Amazon Developer accounts to collect and analyze iOS, Android, and Amazon app store data. It updates daily with live metrics and provides a consolidated view of analytics and revenue insights across app stores.

Read more about Appfigures
Free TrialTry Free →·

Starts from $9.99/Month

8.2

SpotScore

Smartech - Marketing Automation Software

Smartech

Boost sales and customer service with Smartech's automation.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

Read more about Smartech
Free TrialTry Free →·

Starts from $999/Month, also offers free forever plan

What each one offers

Kochava9.1Best for teams of all sizes

Provides data insights through custom segments and analytics.

Watch for: The richness of features may be intimidating for newcomers without proper support.

SingularBest for teams of all sizes

Enterprise-level scalability

Watch for: Complex setup process

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Google Analytics9.8Best for teams of all sizes

Provides detailed reports on website performance and user behavior.

Watch for: Steep learning curve for beginners due to the complexity of features and vast amount of data available.

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

Amplitude9.6Best for teams of all sizes

User-friendly interface that is easy to navigate, making it accessible to all users.

Watch for: Some users find the richness of features and customizations complex, especially for newcomers without proper support.

Countly8.9Best for teams of all sizes

Offers open-source client and server code, providing transparency and customization options.

Watch for: Limited community edition features, restricting access to certain functionalities for free users.

AT Internet8.9Best for teams of all sizes

Provides accurate data flow and problem-solving skills are commendable.

Watch for: Complex and confusing interface for navigation and usage.

Indicative8.9Best for teams of all sizes

Simple drag-and-drop SQL tool for analysis of user segments and funnels without coding.

Watch for: Falls short compared to other tools like Amplitude in certain aspects.

Qonversion8.3Best for teams of all sizes

Comprehensive mobile data analysis

Watch for: Limited to mobile websites

Appfigures8.2Best for teams of all sizes

Easy app store data collection

Watch for: Limited features in free version

Smartech8.2Best for small & mid-size businesses

Improves email deliverability and open rates with effective inbox placement and bulk email handling.

Watch for: Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.

Why teams look for a AppsFlyer alternative

Here's what tends to push teams toward a AppsFlyer alternative:

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.
  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.
  • While the platform is easy to learn, it may require some adjustment for users unfamiliar with similar tools.
  • Suggestions for improvement include enhancing the user journey event triggers and providing more clarity on the consumer's actions in the app for better marketing strategies.

Picking the right AppsFlyer alternative: what to weigh

By the numbers, these 12 mobile analytics software free alternatives shake out as follows: 12 offer a free tier; paid plans run $100, with Kochava the cheapest entry point; and Appfigures is the highest rated at 4.7 across 6 reviews.

How we determine rank.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to AppsFlyer are Appfigures (4.7★), Google Analytics (4.6★), CleverTap (4.5★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to AppsFlyer, prioritize: Event Tracking, Push Notifications, Revenue Tracking, Retention Tracking, Cohort Analysis, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply AppsFlyer is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose between these AppsFlyer alternatives

  • On a budget / just exploring: start with a free tier — Kochava, Singular and CleverTap let you evaluate without paying upfront.
  • If real-user ratings matter most: Appfigures has the strongest star rating (4.7★) among the options with verified reviews.
  • Want the safest pick: Kochava has the highest Spotsaas Score (9.1) in this list — a strong default if you're unsure.

Planning a smooth exit from AppsFlyer

To leave AppsFlyer without losing momentum, start with your data. Export it, check the import works cleanly, and confirm feature parity for your workflows. Trial the new tool on a free plan, then roll out, keeping AppsFlyer live until the cutover's done.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].