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12 Free Appfigures Alternatives Ranked by Real Users (2026)

Explore 12 alternatives to Appfigures — vetted by our editors with real user reviews, pricing, and feature comparisons.

The top free Appfigures alternatives, at a glance

Quick answer

Want the short version? The top Appfigures alternatives are TheTool, CleverTap and Google Analytics. TheTool leads with a SpotScore of 8.7 and a 4.8★ rating. See the full comparison of all 12 on score, rating, and price below.

Plenty of solid Appfigures free alternatives exist once you know where to look. These 12 mobile analytics software tools are the strongest, ranked by SpotScore, which weighs verified user satisfaction against market presence, plus ratings and pricing. Editors vet each one. Compare them in the table, then read the full detail below.

ProductSpotScoreRatingPricingBest for
TheToolDominate your local market with TheTool's SEO solution.8.7★★★★★ 4.8FreeFree Trial · Subscriptionenterprises
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.5(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google AnalyticsUnlock the power of website analytics.9.8★★★★★ 4.6(2517)FreeFreemium · Quotation Basedteams of all sizes
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.5(280)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
AmplitudeEmpowering mobile apps with data-driven decisions.9.6★★★★★ 4.5(866)FreeFreemium · Quotation Basedteams of all sizes
AppsFlyerTrack, analyze, and engage with your app users effortlessly.9.5★★★★ 4.4(351)FreeFreemium · Subscription · Quotation Basedteams of all sizes
KochavaEmpowering data-driven marketing strategies.9.1★★★★ 4(152)FreeFree Trial · Freemium · Subscriptionteams of all sizes
CountlyReal-time insights for smarter business decisions.8.9★★★★ 4(18)FreeFree Trial · Freemium · Subscriptionteams of all sizes
AT InternetUnlock the power of mobile data.8.9★★★★ 4.2(22)FreeFree Trial · Freemium · Subscriptionteams of all sizes
IndicativeMaximize your digital insights with Indicative.8.9★★★★ 4.3(140)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
QonversionUnlock the power of mobile analytics.8.3Not yet ratedFreeFreemium · Subscriptionteams of all sizes
SmartechBoost sales and customer service with Smartech's automation.8.2★★★★★ 4.5(20)FreeFree Trial · Freemium · Subscriptionsmall & mid-size businesses

8.7

SpotScore

TheTool

TheTool

Dominate your local market with TheTool's SEO solution.

Best for: Enterprise

Start Free Trial

4.8

Add to compare

What is TheTool?

The Tool is an all-in-one web application and plugin for local businesses who need to win more customers. It is designed specifically for local business owners and SEO professionals, offering SEO Software that includes a keyword research tool, webmaster, backlinks creator, analytics & ...

Read more about TheTool
Free TrialTry Free →

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Read more about Google Analytics

Google Analytics offers custom pricing plan

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

Add to compare

What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Starts from $39/Month, also offers free forever plan

9.6

SpotScore

Amplitude - Mobile Analytics Software

Amplitude

Empowering mobile apps with data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Amplitude?

Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact rather than opinion with qualitative and quantitative insights to improve retention, monetization, engagement ...

Read more about Amplitude

Amplitude offers custom pricing plan

9.5

SpotScore

AppsFlyer - Mobile Analytics Software

AppsFlyer

Track, analyze, and engage with your app users effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

Watch Demo

What is AppsFlyer?

AppsFlyer is a unified marketing measurement and analytics platform designed to help performance marketers, creative teams, agencies, and brands make smarter, faster decisions based on accurate, real-time data. It offers a robust suite of features including mobile attribution, audience ...

Read more about AppsFlyer

AppsFlyer offers custom pricing plan

9.1

SpotScore

Kochava - Mobile Analytics Software

Kochava

Empowering data-driven marketing strategies.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kochava?

Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push notifications. Marketers and SMBs have the tools to measure the performance of campaigns with mobile app ...

Read more about Kochava
Free TrialTry Free →·

Starts from $100/Month, also offers free forever plan

8.9

SpotScore

Countly - Mobile Analytics Software

Countly

Real-time insights for smarter business decisions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Countly?

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...

Read more about Countly
Free TrialTry Free →

8.9

SpotScore

AT Internet - Mobile Analytics Software

AT Internet

Unlock the power of mobile data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AT Internet?

AT Internet's Mobile Analytics Software enables individuals to measure, understand, and act on mobile data. Anytime & anywhere. The platform is built to capture the powerful combination of web insight and location intelligence. As a leader in mobile analytics, we help businesses get more value ...

Read more about AT Internet
Free TrialTry Free →·

Starts from $399.41/Month, also offers free forever plan

8.9

SpotScore

Indicative - Web Analytics Software

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Read more about Indicative
Free Trial·

Starts from $950/Month, also offers free forever plan

8.3

SpotScore

Qonversion - Mobile Analytics Software

Qonversion

Unlock the power of mobile analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Qonversion?

Qonversion is a mobile analytics platform that brings web visitors' behavior on smartphones and tablets into view. It's an all-in-one tool for collecting, processing, and analyzing mobile website data. This comprehensive suite of features is specially designed to provide easy-to-digest ...

Read more about Qonversion

Starts from $99/Month, also offers free forever plan

8.2

SpotScore

Smartech - Marketing Automation Software

Smartech

Boost sales and customer service with Smartech's automation.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

Read more about Smartech
Free TrialTry Free →·

Starts from $999/Month, also offers free forever plan

What earned each Appfigures alternative its spot

TheTool8.7Best for enterprises

All-in-one solution

Watch for: Limited to local SEO

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Google Analytics9.8Best for teams of all sizes

Provides detailed reports on website performance and user behavior.

Watch for: Steep learning curve for beginners due to the complexity of features and vast amount of data available.

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

Amplitude9.6Best for teams of all sizes

User-friendly interface that is easy to navigate, making it accessible to all users.

Watch for: Some users find the richness of features and customizations complex, especially for newcomers without proper support.

AppsFlyer9.5Best for teams of all sizes

Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

Watch for: Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

Kochava9.1Best for teams of all sizes

Provides data insights through custom segments and analytics.

Watch for: The richness of features may be intimidating for newcomers without proper support.

Countly8.9Best for teams of all sizes

Offers open-source client and server code, providing transparency and customization options.

Watch for: Limited community edition features, restricting access to certain functionalities for free users.

AT Internet8.9Best for teams of all sizes

Provides accurate data flow and problem-solving skills are commendable.

Watch for: Complex and confusing interface for navigation and usage.

Indicative8.9Best for teams of all sizes

Simple drag-and-drop SQL tool for analysis of user segments and funnels without coding.

Watch for: Falls short compared to other tools like Amplitude in certain aspects.

Qonversion8.3Best for teams of all sizes

Comprehensive mobile data analysis

Watch for: Limited to mobile websites

Smartech8.2Best for small & mid-size businesses

Improves email deliverability and open rates with effective inbox placement and bulk email handling.

Watch for: Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.

Why teams look for a Appfigures alternative

The reasons to look beyond Appfigures are usually practical ones like these:

  • Limited features in free version
  • May lack advanced analytics
  • Pricing can be high for small teams

Key things to look for in a Appfigures alternative

How the 12 mobile analytics software free alternatives compare, plainly: 12 offer a free tier; and Google Analytics is the highest rated at 4.6 across 2517 reviews.

How we rank, in short.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Appfigures are TheTool (4.8★), Google Analytics (4.6★), CleverTap (4.5★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Appfigures, prioritize: Revenue Tracking, Retention Tracking, Cohort Analysis, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Appfigures starts from $9.99 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Appfigures is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to narrow down your Appfigures alternative

  • On a budget / just exploring: start with a free tier — TheTool, CleverTap and Google Analytics let you evaluate without paying upfront.
  • If real-user ratings matter most: Google Analytics has the strongest star rating (4.6★) among the options with verified reviews.
  • Want the safest pick: TheTool has the highest Spotsaas Score (8.7) in this list — a strong default if you're unsure.

Before you switch from Appfigures

To replace Appfigures smoothly, treat data first. Export it, confirm the new tool can import it, and check feature parity for the work you actually do. Pilot on a free tier before rolling out, and keep Appfigures running until everything has moved over cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].