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Top 12 Act-On Alternatives for Android, Compared (2026)

Explore 12 alternatives to Act-On — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 Act-On alternatives worth comparing

Quick answer

Among marketing automation software alternatives to Act-On, the leaders are ActiveTrail, Outgrow and ActiveCampaign. ActiveTrail ranks number one with a SpotScore of 8.8 and 4.8★ from real users. All 12 are compared on score, rating, and price below.

Comparing Act-On alternatives doesn't have to be guesswork. These 12 marketing automation software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
ActiveTrailEmpower your marketing efforts with ActiveTrail.8.8★★★★★ 4.8(25)FreeFree Trial · Subscriptionteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.7(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.5(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.5(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★★ 4.5(66)FreeFreemium · Quotation Basedteams of all sizes
Adobe Marketo EngageSimplify your customer journey with personalized marketing.9.6★★★★ 4(2421)Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.6(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★ 4(2430)FreeFree Trial · Quotation Basedteams of all sizes
KlaviyoEffortless automation for successful marketing.9.5★★★★★ 4.79(708)Subscription · Quotation Basedteams of all sizes
PardotPowering your marketing success.9.4★★★★ 4.2(3426)Subscriptionteams of all sizes
InsightlyStreamline your sales and marketing efforts.9.3★★★★ 4.16(879)FreeFree Trial · Subscriptionteams of all sizes

8.8

SpotScore

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

Read more about ActiveTrail
Free TrialTry Free →

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Adobe Marketo Engage?

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Read more about Adobe Marketo Engage

Adobe Marketo Engage offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo

Effortless automation for successful marketing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

watch-demo

Watch Demo

What is Klaviyo?

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

Read more about Klaviyo

Klaviyo offers custom pricing plan

9.4

SpotScore

Pardot

Pardot

Powering your marketing success.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Pardot?

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...

Read more about Pardot

9.3

SpotScore

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Insightly?

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps can log and manage client records without leaving their inbox, and supports ...

Read more about Insightly
Free Trial·

Starts from $29/User/Month

Why each made our Act-On alternatives list

ActiveTrail8.8Best for teams of all sizes

Multichannel marketing automation covering email, SMS, WhatsApp, and social media with personalized customer journeys.

Watch for: User interface looks dated and could use a more modern layout.

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Adobe Marketo Engage9.6Best for teams of all sizes

Marketing automation setup uses a clear interface that reduces onboarding time.

Watch for: Can be overwhelming for beginners due to the abundance of features and options.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Klaviyo9.5Best for teams of all sizes

Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

Watch for: Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

Pardot9.4Best for teams of all sizes

Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

Watch for: Steep learning curve; custom branding and advanced features require technical expertise.

Insightly9.3Best for teams of all sizes

Insightly helps manage contacts, leads, deals, and opportunities, offering a unified platform for sales and marketing teams.

Watch for: While useful for basic CRM tasks, Insightly's reporting tools could be more capable for advanced analytics.

Why teams look for a Act-On alternative

Why do teams want a Act-On alternative? Most point to issues like these:

  • Extensive features can overwhelm newcomers without proper guidance.
  • Some user feedback suggests the email and landing page builders could be more user-friendly.
  • Customization options can require additional effort or expertise to fully leverage.
  • Limited design flexibility or aesthetics for professionals prioritizing creative elements.

How to compare Act-On alternatives

Where the 12 marketing automation software alternatives stand on price and rating: 9 offer a free tier; and ActiveTrail is the highest rated at 4.8 across 25 reviews.

How we decide the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Act-On are ActiveTrail (4.8★), Klaviyo (4.8★), Outgrow (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Act-On, prioritize: Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Act-On starts from $900 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Act-On is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose a Act-On alternative with confidence

  • On a budget / just exploring: start with a free tier — ActiveTrail, Outgrow and ActiveCampaign let you evaluate without paying upfront.
  • If real-user ratings matter most: ActiveTrail has the strongest star rating (4.8★) among the options with verified reviews.
  • Want the safest pick: ActiveTrail has the highest Spotsaas Score (8.8) in this list — a strong default if you're unsure.

Getting off Act-On without the headaches

Before you commit to leaving Act-On, validate the fit. Export your data, check the import works, and confirm your essential features carry over. Pilot the switch with a free trial, then go all in, keeping Act-On open as a safety net until you're settled.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].