Promotions Management
Promotions Management is a means of attaining the goals of a marketing campaign by the well-coordinated employment of several promotional strategies that are designed to reinforce one another. Promotions can take place in various settings, including business, marketing, and careers. Companies and small enterprises frequently use product promotions to attract new clients. A product's marketing is intended to draw attention to a new brand or a specific item. Promotion management determines how much attention each aspect of the promotional mix should receive and what percentage of the budget should be allotted to each piece.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
