Lead Qualification
Lead Qualification is an essential feature of many software programs which helps businesses to efficiently identify and prioritize their potential customers. It is the process of evaluating and categorizing leads based on their readiness to make a purchase. This feature uses a variety of criteria and techniques to determine the quality and potential value of a lead, enabling businesses to focus their efforts and resources on the most promising prospects. Lead qualification involves gathering and analyzing data from various sources such as website visits, email clicks, and social media interactions.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
